The Global “Torikizoku” Through Overseas Expansion
First written in FY2017. 19 of 34 entries say "Advanced", first in FY2023-Q1. Latest entry: 2026-10-15.
20 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In overseas markets, we currently operate stores in the United States, Shanghai, South Korea, Taiwan and Hong Kong, and have also begun expanding into Southeast Asia, including Vietnam and the Philippines. During the current interim consolidated accounting period, we opened 4 stores in Shanghai, 1 in Taiwan and 4 in Hong Kong. The number of overseas stores operated by our group totaled 26, comprising 21 鳥貴族 stores, 2 やきとり大吉 stores and 3 other stores.」
Overseas expansion has extended to the United States, Shanghai, South Korea, Taiwan and Hong Kong, and the company has also begun expanding into Southeast Asia. The company opened 9 stores during the current interim period, bringing the total number of overseas stores to 26. - FY2025-H1AdvancedAnnual report
「During the current interim consolidated accounting period, our group opened new stores in the United States, South Korea, Taiwan and Hong Kong. In South Korea, Taiwan and Hong Kong, we opened low-priced, uniform-price yakitori izakaya restaurants under the 鳥貴族 brand, while in the United States we opened yakitori restaurants under the “zoku” brand, and we intend to continue opening stores actively. The number of overseas stores operated by our group totaled 9, comprising 5 鳥貴族 stores, 2 やきとり大吉 stores and 2 other stores.」
The company opened new stores in the United States, South Korea, Taiwan and Hong Kong, bringing the total number of overseas stores to 9 (5 鳥貴族 stores, 2 やきとり大吉 stores and 2 other stores). The “zoku” brand is operated in the United States, while the 鳥貴族 brand is operated in South Korea, Taiwan and Hong Kong, indicating progress in overseas expansion at the execution stage. - FY2024RaisedAnnual report
「We have adopted the vision “Global YAKITORI Family,” seeking to make “焼鳥” into “YAKITORI” and “YAKITORI” into a global language, and to take on the global food-service market with “焼鳥” at the center.」
The target of overseas expansion has broadened from a U.S.-focused plan to pursuing the global food-service market, including the United States and East Asia. Overseas expansion has also progressed to the execution stage through the acquisition of the HASU business in Los Angeles, establishment of an equity-method affiliate in Taiwan, and establishment of a Korean subsidiary. - FY2024-Q2AdvancedAnnual report
「On 4 March 2024, we entered into a joint venture agreement with 都城實業股份有限公司 (head office: Taiwan), a group company of 大成長城企業股份有限公司 (head office: Taiwan; 大成實業股份有限公司 is referred to below as “都城實業”). Our group has adopted “Global Chicken Food Company” as its long-term vision, seeking to globalize its business activities through active overseas expansion as well as growth in Japan. To expand 焼鳥屋 鳥貴族 in Taiwan, we have entered into a joint venture agreement with 都城實業. The 大成 Group, to which 都城實業 belongs, is a leading company in Taiwan's chicken industry, operating from poultry farming through food-service businesses, and has extensive experience in franchising Japanese and U.S. food-service brands. Going forward, we aim to expand our store network in Taiwan and enhance the corporate value of our group by cooperating with each other, leveraging our core brand 焼鳥屋 鳥貴族 and the 大成 Group's supply chain and experience and expertise in restaurant operations.」
Following preparations for entry into the U.S. market, the company entered into a joint venture agreement with 都城實業 to expand 鳥貴族 in Taiwan. The joint venture was scheduled to be established in April 2024, with a 50% investment by the company and 50% by 都城實業, giving concrete form to overseas expansion into East Asia. - FY2024-Q1AdvancedAnnual report
「For new 鳥貴族 store openings, we opened 鳥貴族 Ohashi store, the fourth store in Fukuoka Prefecture; 鳥貴族 Kencho-mae Kokusai-dori store, the second store in Okinawa Prefecture; 鳥貴族 Tenmonkan store, the first store in Kagoshima Prefecture; and 鳥貴族 Tokushima Ryogokubashi store, the first store in Tokushima Prefecture.」
Beyond the three existing markets, the company made additional store openings in Fukuoka and Okinawa and opened its first stores in Kagoshima and Tokushima, further advancing its expansion into new domestic areas. - FY2023AdvancedAnnual report
「Ahead of entering the U.S. market, we established the local subsidiary TORIKIZOKU USA INC.」
To prepare for entry into the U.S. market, the company established a local subsidiary in April 2023 and made it a consolidated subsidiary. The capital investment plan also called for 3 new U.S. stores to be opened by July 2024. - FY2023-Q3AdvancedAnnual report
「In addition, following the establishment of TORIKIZOKU USA INC., the company has included it in the scope of consolidation from the current third quarter of the consolidated fiscal year.」
As a specific preparation for and execution of overseas expansion, the company established TORIKIZOKU USA INC. and included it in the scope of consolidation from the current third quarter. The completion of U.S. store openings was not stated. - FY2023-Q2RaisedAnnual report
「Starting with the opening in Fukuoka Prefecture, we are planning to open stores successively in new areas outside Kanto, Tokai and Kansai. In February 2023, we opened 鳥貴族 Okayama Honmachi store in Okayama Prefecture and 鳥貴族 Miebashi store in Okinawa Prefecture, and from March 2023 onward we planned to open 鳥貴族 Hiroshima Ebisu-dori store in Hiroshima Prefecture and 鳥貴族 Susukino store in Hokkaido.」
Following its entry into Fukuoka Prefecture, the company specified plans to open stores in Okayama, Okinawa, Hiroshima and Hokkaido, expanding its domestic presence beyond the three existing markets. As of the time of disclosure, the store openings in Hiroshima and Hokkaido were presented as plans. - FY2023-Q1AdvancedAnnual report
「We opened 鳥貴族 Hakata Chikushiguchi store in Fukuoka Prefecture. Founded in Osaka, the company has now entered Kyushu as a new region, following its expansion into Kanto in 2005 and Tokai in 2009.」
Under its policy of expanding beyond its three existing markets, the company entered Kyushu as a new region by opening a store in Fukuoka Prefecture. - FY2022Plans to enter previously uncovered domestic areas, including the first store in KyushuAnnual report
「Going forward, we plan to open 鳥貴族's first store in Kyushu and develop new markets in other domestic areas where we have not yet opened stores, with the aim of becoming a stronger, higher-growth corporate group.」
In addition to its overseas expansion policy, the company describes 鳥貴族's first store opening in Kyushu and new market development in other previously uncovered domestic areas as specific expansion plans. - FY2021RestatedAnnual report
「As a further challenge, in addition to bringing the excitement of a uniform ¥298 price, excluding tax, to 鳥貴族 stores across Japan, we will pursue overseas expansion, including opening stores in the United States, and aim to become a global chicken food company through new business development, including TORIKI BURGER.」
The company reconfirmed its policy of expanding throughout Japan, expanding overseas including into the United States, and becoming a global chicken food company. - FY2021-Q1RestatedAnnual report
「As a further challenge, in addition to bringing the excitement of a uniform ¥298 price, excluding tax, to 鳥貴族 stores across Japan, we will pursue overseas expansion, including opening stores in the United States.」
The company reconfirmed its policy of pursuing overseas expansion, including opening stores in the United States, in addition to expanding throughout Japan. The completion of actual overseas store openings was not stated. - FY2020Specific plans for overseas expansion, including the United StatesAnnual report
「As a further challenge, in addition to bringing the excitement of a uniform ¥298 price, excluding tax, to 鳥貴族 stores across Japan, we will pursue overseas expansion, including opening stores in the United States.」
In addition to its existing overseas expansion policy, the company identified opening stores in the United States for the first time as an example of an overseas destination. The completion of actual store openings was not stated. - FY2020-Q3RestatedAnnual report
「Against this backdrop, we have positioned our medium-term management plan (August 2019 to July 2024) as “Rebuilding the Management Foundation and Taking on the Challenge of Further Growth,” and have identified Ⅰ. formulating and implementing marketing strategies, Ⅱ. restructuring our store network, Ⅲ. establishing a robust profitability management system, Ⅳ. entering overseas markets, and Ⅴ. initiatives to contribute to the SDGs through our business activities as priority measures.」
The company continues to identify expansion into overseas markets as one of the priority measures under its new medium-term management plan covering August 2019 to July 2024. - FY2020-Q2RestatedAnnual report
「Against this backdrop, we have positioned our medium-term management plan (August 2019 to July 2024) as “Rebuilding the Management Foundation and Taking on the Challenge of Further Growth,” and have identified Ⅰ. formulating and implementing marketing strategies, Ⅱ. restructuring our store network, Ⅲ. establishing a robust profitability management system, Ⅳ. entering overseas markets, and Ⅴ. initiatives to contribute to the SDGs through our business activities as priority measures.」
The company reconfirmed expansion into overseas markets as one of the priority measures under its new medium-term management plan covering August 2019 to July 2024. - FY2020-Q1RestatedAnnual report
「Against this backdrop, we have positioned our medium-term management plan (August 2019 to July 2024) as “Rebuilding the Management Foundation and Taking on the Challenge of Further Growth,” and are working on Ⅰ. formulating and implementing marketing strategies, Ⅱ. restructuring our store network, Ⅲ. establishing a robust profitability management system, Ⅳ. entering overseas markets, and Ⅴ. initiatives to contribute to the SDGs through our business activities.」
The company continues to identify expansion into overseas markets as one of the five priorities of its new medium-term management plan. - FY2019Integrating overseas expansion with entry into previously uncovered domestic regionsAnnual report
「We aim to open stores in new regions outside the three markets of Kansai, Kanto and Tokai, as well as to expand overseas.」
The company describes overseas expansion as part of an expansion policy combined with store openings in new domestic regions outside its three existing markets. - FY2017First statedAnnual report
「Our long-term vision is to become Japan's number one and the world's 鳥貴族, with a domestic network of 2,000 stores and overseas expansion.」
For the first time, overseas expansion has been explicitly identified as a long-term vision alongside a domestic network of 2,000 stores.