Differentiation through an extensive product range and attentive, staff-intensive service
First written in FY2016. 10 of 12 entries say "Advanced", first in FY2023. Latest entry: FY2026.
3 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We are enhancing human-resources development by putting the skills map into practical use and standardizing evaluation criteria, while expanding employee training videos and operating the in-team training program Manabi Time.」
Differentiation through a deep product range and specialist customer service was translated into practical use of the skills map, standardized evaluation criteria, training videos and in-team training. - FY2025AdvancedAnnual report
「We created a skills map to enhance the expertise of sales-floor staff. Going forward, we will use the skills map to strengthen customer service through the acquisition of specialist knowledge and the transfer of technical skills. We will also provide instruction from a specialist training team for repair departments, leveraging the strengths of our physical stores.」
Differentiation through a deep product range and specialist customer service was translated into a skills map, the transfer of specialist knowledge and technical skills, and instruction from a specialist training team for repair departments. - FY2025-H1AdvancedAnnual report
「Passing on customer-service skills combining advanced specialist knowledge and responsiveness that satisfy customers」
Differentiation through a deep product range and specialist customer service was explicitly linked to passing on customer-service skills backed by advanced specialist knowledge and responsiveness. - FY2024-Q3AdvancedAnnual report
「We continued to promote specialization in products for tradespeople and professionals, opening the Utsunomiya Motoimaizumi store in February as the 4th Hondaya store under the concept of a store for tradespeople. In June, we plan to open the Tachikawa Saiwaicho store as the 5th store and our first location in Tokyo.」
Differentiation through a deep product range and expertise is being expanded through the opening of Hondaya's 4th store and the planned opening of its first Tokyo location as the 5th store. - FY2024-Q2AdvancedAnnual report
「We promoted specialization in products for tradespeople and professionals. To respond accurately to the diversifying needs of various professional contractors, we expanded the range of tradespeople's and professionals' products in the materials sections of our home-improvement centers and developed the Pro Shop format at Joyful Honda Yoshioka, Joyful Honda Arakawaoki and Joyful Honda Moriya.」
Differentiation through a deep product range and expertise was advanced through specialization in products for tradespeople and professionals, expansion of materials sections, and the rollout of the Pro Shop format at multiple stores. - FY2024-Q1AdvancedAnnual report
「We achieved one-stop shopping through deeper merchandising to meet strong demand from professional customers, while demonstrating the proposal capabilities unique to physical stores through high-value-added products such as imported and self-developed products.」
Differentiation through a deep product range and expertise was translated into deeper merchandising for professional customers, the introduction of high-value-added products such as imported and self-developed products, and the proposal capabilities of physical stores. - FY2023AdvancedAnnual report
「Proactive investment in highly specialized materials, raw materials, tools and other products used by professional tradespeople」
Differentiation through a deep product range and specialist customer service and proposals was translated into actively investing in materials, raw materials, tools and premium products for professional tradespeople. - FY2018RestatedAnnual report
「We sell value-added products through customer-focused sales-floor development that involves significant time and staffing, as well as distinctive sales methods.」
We continue to differentiate ourselves through hands-on sales-floor development, distinctive sales methods and customer service backed by specialist knowledge. - FY2016First statedAnnual report
「We sell value-added products through customer-focused sales-floor development that involves significant time and staffing, as well as distinctive sales methods.」
The company cites loose sales, packaged sales, processing services and the placement of employees with specialist knowledge as means of differentiation.