Enhancing Sales Promotions and Customer Recommendations through the Introduction of T Point and Use of Customer Data

「As part of its OMO (online-merge-offline) strategy, the company will promote operational efficiency, strengthen customer traffic by establishing a customer service system and expanding customer touchpoints, and further strengthen sales capabilities through the use of the data collected, while seeking to increase visit frequency and customer satisfaction by providing experiences tailored to each customer.」

「Under its digital strategy, the company opened and began operating a logistics center (TC) in April 2025 to establish a logistics system supporting future multi-store expansion. The center reduced inspection and shelf-stocking times at stores. By allocating the resulting time savings to customer service and other operations, the company achieved more effective store operations.」

「The company will strengthen its sales capabilities and expand customer touchpoints by rebuilding its product master and linking it with mobile devices, using the data for merchandising, sales promotion, e-commerce and product reservation services.」

「The company will seek to strengthen customer traffic by expanding customer touchpoints through store openings, e-commerce, media and advertising, using digital marketing and developing its own app and loyalty points.」

「The company promoted lifestyle proposals aimed at stimulating discretionary consumption and launched its first alliance project with 株式会社円谷プロダクション, a limited-time pop-up store at 9 locations. This increased sales of hobby- and craft-related products, while sales of rechargeable tools and other products also grew through lifestyle proposals involving the review and expansion of displays.」

「Six stores opened by the end of September, with the number planned to increase to 9 in stages. The company will also conduct social media and collaborative campaigns.」

「For sales promotion, the company regularly distributed special offers and event information through social media such as Instagram, LINE and Twitter to strengthen customer traffic. It also installed digital signage at all 15 home improvement centers and sought to strengthen sales promotion in coordination with its website and social media.」

「In addition, by promoting marketing and operational efficiency through DX, the company reduced advertising expenses and total working hours.」

「The company provides information through social media such as Instagram, LINE and Twitter, regularly distributing special offers and event information to strengthen customer traffic. It also introduced digital signage in stores and sought to strengthen sales promotion in coordination with its website and social media. In addition, it revamped the JOYFUL HONDA mag. guide magazine distributed free of charge at stores and actively provided information addressing demand for staying at home, including lifestyle proposals achievable with the products it sells and content focused on hard DIY disseminated through its website and social media.」

「The company expanded the information provided through Instagram, LINE and Twitter, regularly distributing special offers and event information to strengthen customer traffic. It also introduced digital signage in stores and sought to strengthen sales promotion in coordination with its website and social media.」

「The company revamped its JOYFULHONDA mag. guide magazine, distributed free of charge at its stores, making lifestyle proposals achievable with the products it sells its main theme. It began disseminating this content through various promotional media, including its website and social media. It also coordinated the content with in-store product displays and sought to make the company's values and strengths easier to understand.」

「The company revamped its JOYFUL HONDA mag. guide magazine, distributed free of charge at its stores, making lifestyle proposals achievable with the products it sells its main theme. It began disseminating this content through various promotional media, including its website and social media. It also coordinated the content with in-store product displays and sought to make the company's values and strengths easier to understand.」

「The company also improved the efficiency of leaflet-based sales promotion using T Point and other services and reviewed the delivery methods for online leaflets, while promoting effective marketing initiatives.」

「The company also improved the efficiency of leaflet-based sales promotion using T Point and other services and reviewed the delivery methods for online leaflets, promoting effective marketing initiatives.」

「From January 2017 onward, the company conducted promotional campaigns on a trial basis at each store using coupons that included bonus points, with the aim of achieving more effective sales promotion.」

「Following this, in November 2016, T Point services were launched at each JOYFUL-2 large-format art and craft specialty store operated by consolidated subsidiary 株式会社ホンダ産業. In addition, to raise awareness of the company's T Point service and further strengthen customer traffic, commercials announcing the rollout of T Point at all stores were broadcast on Chiba TV in November 2016.」

「Following this, in November 2016, T Point services were launched at each JOYFUL-2 large-format art and craft specialty store operated by consolidated subsidiary 株式会社ホンダ産業. In addition, to raise awareness of the company's T Point service and further strengthen customer traffic, commercials announcing the rollout of T Point at all stores were broadcast on Chiba TV in November 2016. This service is designed to respond to the rapid diversification of lifestyles in recent years by using T Card big data not only for sales promotion but also for product development, merchandising and future store development, thereby improving proposal capabilities and enabling its use in a range of fields.」

「This service is designed to respond to the rapid diversification of lifestyles in recent years by using the big data from T Cards not only for sales promotion but also for product development, merchandising and future store development, thereby improving proposal capabilities and enabling its use in a range of fields.」