Collaboration with Local Producers and Expansion of Socially Beneficial Services

「In addition to these initiatives, as a member of local communities, the company has been actively strengthening disaster preparedness and disaster response in cooperation with local governments and other organizations. During the fiscal year, it signed agreements on mutual cooperation during disasters with Sugito Town in Kitakatsushika District, Saitama Prefecture; Hitachinaka City, Ibaraki Prefecture; Yoshioka Town in Kitagunma District, Gunma Prefecture; Ota City, Gunma Prefecture; Toride City, Ibaraki Prefecture; and NTT DOCOMO, among others. As a result, the company has now signed agreements and other arrangements concerning support and cooperation during disasters with 21 local governments and other organizations and 1 business operator and other organization.」

「The company signed a comprehensive partnership agreement with Hitachinaka City, Ibaraki Prefecture, where Joyful Honda Newport Hitachinaka is located. By responding quickly and appropriately to local needs, it will contribute to the development of a vibrant and distinctive local community. With this agreement, the company has now signed 22 agreements with 19 local governments and other organizations.」

「The company signed a sponsorship agreement with Ibaraki Robots, a professional basketball team based in Ibaraki Prefecture and affiliated with the B.LEAGUE.」

「The company signed an agreement with Satte City, Saitama Prefecture, concerning the priority supply of emergency supplies and temporary use of parking facilities during disasters (date signed: 13 March 2024). With this agreement, the company has now signed a total of 19 agreements with 17 local governments and other organizations.」

「As a jointly hosted event with a local government, the company held the Kami-Maru Harvest Festival 2023 at its Utsunomiya store together with Kaminokawa Town, Tochigi Prefecture. The event contributed to regional revitalization through initiatives including direct sales of agricultural products by local producers, food sales from food trucks and hands-on manufacturing workshops.」

「To prepare for increasingly frequent natural disasters such as typhoons and earthquakes, the company is doing its utmost to support the safe lives of local customers, including by expanding its disaster-preparedness supply sections.」

「The company endorsed the purpose of the Ibaraki Shimbun 130th anniversary project, the Ibaraki Disaster Preparedness Campaign 2021, and joined as a sponsoring company and organization. To prepare for natural disasters such as earthquakes and floods, it installed disaster-preparedness supply sections at all stores, expanded its range of emergency carry-out items and stockpiles, and introduced useful items and their applications on its website.」

「In January, as part of its ESG initiatives, the company began supporting activities organized by the general incorporated association RENSA, which has extensive experience creating opportunities to meet rescued dogs and cats, and SBI Prism Small Amount and Short Term Insurance, which provides pet insurance. Support includes providing venues for adoption events for rescued dogs and cats, publicizing the events and assisting with their operation.」

「The company launched a shopping-support service for people without transportation to its stores. In the Arakawaoki area, it provides store shuttle services using Noriai Taxi Tsuchiura, operated by the Tsuchiura District Taxi Cooperative, and its own free shuttle bus Joyful-go. In the Moriya and Utsunomiya areas, it provides shuttle services using on-demand shared transportation operated by the respective local governments.」

「For the free shuttle bus Joyful-go, the company has been improving convenience since February by adding routes and bus stops based on user feedback.」

「In the Arakawaoki area, the company began a store shuttle service using Noriai Taxi Tsuchiura, operated by the Tsuchiura District Taxi Cooperative, and its own free shuttle bus Joyful-go. In the Moriya area, it also began a shuttle service using Moriya City's on-demand shared transportation service.」

「Based on its policy of being rooted in local communities, the company launched a shopping-support service for people without transportation to its stores. In the Arakawaoki area, it began a store shuttle service using the Noriai Taxi Tsuchiura service operated by the Tsuchiura District Taxi Cooperative.」

「On 28 October 2017, the agricultural produce sales business, which opened its fourth location inside Garden Center Nitta, performed well overall」

「In late March 2017, the company opened the agricultural produce market Joy Marche at Garden Center Newport Hitachinaka in Hitachinaka, Ibaraki Prefecture, making it the third such location after Garden Center Mizuho and Garden Center Satte.」

「The company began initiatives to work with producers such as farmers to provide fresh agricultural products directly to consumers, among other measures」