Expanding subscription delivery membership and strengthening the customer base
First written in FY2016. 12 of 32 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-08-13.
No other company in this theme has enough history to compare yet.
- 2026-08-13ReframedFinancial results presentation
「今後のマーケティングにおいては、会員数を拡大すること以上に、会員となったお客様により長くサービス利用を継続いただき、LTVを最大化することに注力していきます。」
顧客基盤の拡大を優先する整理から、継続利用とLTVの最大化をより重視する方針へ位置づけを組み替えている。 - FY2026Membership broadly flat, revenue down, and ARPU resilientAnnual report
「Oisix membership has remained in the 350,000–360,000 range over the past 2 years, and ARPU has remained firm against a backdrop of improvements to products and services, particularly super-convenient meal kits. However, revenue declined year on year as membership decreased.」
Oisix regular-delivery membership remained in the 350,000–360,000 range over the past 2 years. ARPU remained firm against a backdrop of product and service improvements, but revenue declined as membership decreased. - 2026-05-14ReframedFinancial results presentation
「今後のマーケティングにおいては、会員数を拡大すること以上に、会員となったお客様により長くサービス利用を継続いただき、LTVを最大化することに注力していきます。」
会員数の拡大を主眼とする整理から、継続利用とLTVの最大化を重視する整理へ顧客基盤の位置づけを変えている。 - FY2026-H1ReframedAnnual report
「In future product development, the company will leverage Oisix’s development capabilities, supported by insights and technical expertise gained from delivering to 360,000 regular members.」
The company is broadening the role of its customer base by leveraging customer feedback obtained through serving 360,000 regular members in product development for its institutional catering business. - FY2025-H1Brand-specific membership increases and decreases and lower ARPU continueAnnual report
「Revenue declined year on year because membership declined at Oisix and 大地を守る会, as in the first quarter, while membership increased at らでぃっしゅぼーや but ARPU declined as the proportion of light users increased.」
Membership continued to diverge by brand, declining at Oisix and 大地を守る会 while increasing at らでぃっしゅぼーや. The decline in ARPU at らでぃっしゅぼーや associated with the higher proportion of light users was also noted. - FY2024-Q3Diverging membership trends by brand continueAnnual report
「Revenue increased year on year as membership increased, partly due to the impact of the large-scale promotion conducted in the fiscal year ended March 2023, despite ARPU declining from the previous year, when it rose due to the impact of COVID-19. Revenue declined year on year as ARPU declined from the previous year, when it rose due to the impact of COVID-19, and membership also decreased. Revenue declined year on year because ARPU declined from the previous year, when it rose due to the impact of COVID-19, despite membership increasing year on year.」
Oisix membership increased, partly due to the impact of the large-scale promotion, while 大地を守る会 membership declined and らでぃっしゅぼーや membership increased. ARPU declines and diverging membership trends by brand continue. - FY2024-Q1Diverging membership trends by brand continueAnnual report
「Revenue increased year on year as continued membership growth more than offset the decline in ARPU from the previous year, when ARPU rose due to the impact of the spread of the infection. Revenue declined year on year as both ARPU, which had risen in the previous year due to the impact of the spread of the infection, and membership decreased. Revenue declined year on year because the decline in ARPU from the previous year, when it rose due to the impact of the spread of the infection, outweighed the increase in membership.」
Membership trends continue to diverge by brand, with Oisix showing continued membership growth, 大地を守る会 declining and らでぃっしゅぼーや increasing. - FY2023AdvancedAnnual report
「As a result of large-scale new-member acquisition promotions, including efforts using new acquisition methods, membership increased from 346,083 at the end of the previous consolidated fiscal year (March 2022) to 401,643 at the end of the current consolidated fiscal year (March 2023). Early cancellations increased unusually as a side effect of the new acquisition methods. Excluding early cancellations, effective membership at the end of the current consolidated fiscal year (March 2023) was 393,829, also representing a significant increase from the end of the previous consolidated fiscal year.」
Oisix regular-delivery membership increased from 346,083 to 401,643, while effective membership excluding early cancellations reached 393,829. 大地を守る会 reached 41,770 members and らでぃっしゅぼーや 67,825, confirming expansion of the membership base across all 3 brands. - FY2023-Q3Diverging membership trends by brand continueAnnual report
「During the third quarter of the current consolidated fiscal year, the company implemented brand-awareness initiatives to maximize member acquisition in spring while steadily maintaining net additions. Membership increased by approximately 15,000 from 346,083 at the end of the previous consolidated fiscal year (March 2022) to 361,135 at the end of the third quarter of the current consolidated fiscal year (December 2022). Continuing from the previous fiscal year, the company is pursuing new-customer acquisition using “まるごはん,” a service that enables seniors to easily experience the benefits of healthy eating. Membership declined from 45,534 at the end of the previous consolidated fiscal year (March 2022) to 43,680 at the end of the third quarter of the current consolidated fiscal year (December 2022). New-customer acquisition using “ふぞろいRadish” progressed well, and membership increased from 65,093 at the end of the previous consolidated fiscal year (March 2022) to 66,435 at the end of the third quarter of the current consolidated fiscal year (December 2022).」
Regular-delivery membership increased at Oisix and らでぃっしゅぼーや, while declining at 大地を守る会. Oisix continued brand-awareness initiatives, 大地を守る会 continued using “まるごはん,” and らでぃっしゅぼーや continued acquisition initiatives using “ふぞろいRadish.” - FY2023-Q2Diverging membership trends by brand continueAnnual report
「Spending on new-customer acquisition continued with efficiency closely monitored, and membership increased by approximately 10,000 from 346,083 at the end of the previous consolidated fiscal year (March 2022) to 355,962 at the end of the second quarter of the current consolidated fiscal year (September 2022). Membership declined from 45,534 at the end of the previous consolidated fiscal year (March 2022) to 44,092 at the end of the second quarter of the current consolidated fiscal year (September 2022). New-customer acquisition using “ふぞろいRadish” progressed well, and membership increased from 65,093 at the end of the previous consolidated fiscal year (March 2022) to 66,230 at the end of the second quarter of the current consolidated fiscal year (September 2022).」
Oisix increased by approximately 10,000 members and らでぃっしゅぼーや by 1,137, while 大地を守る会 declined by 1,442, with membership trends continuing to diverge by brand. - FY2023-Q1Membership trends are diverging again by brandAnnual report
「Membership increased by approximately 4,500 from 346,083 at the end of the previous consolidated fiscal year (March 2022) to 350,650 at the end of the first quarter of the current consolidated fiscal year (June 2022). The cancellation rate among existing members was returning to pre-pandemic levels as restrictions on activities were eased, while spending on new-customer acquisition continued with efficiency closely monitored.」
Oisix increased from 346,083 to 350,650 members, while 大地を守る会 declined from 45,534 to 43,955 and らでぃっしゅぼーや edged up from 65,093 to 65,297. The figures indicate a recovery in the cancellation rate after restrictions on activities were eased and diverging membership trends by brand. - FY2022AdvancedAnnual report
「With a focus on the 3 major brands, the company sought to expand regular-delivery membership and increase purchase frequency and average spend by executing strategies suited to each brand’s business phase and offering products and services aligned with changes in customer needs associated with the spread of COVID-19.」
At fiscal year-end, regular-delivery membership stood at 346,083 for Oisix, 45,534 for 大地を守る会 and 65,093 for らでぃっしゅぼーや, with all 3 brands increasing from March 2021. - FY2022-Q3AdvancedAnnual report
「Membership declined as a result of processing cancellations for approximately 10,000 customers with low order frequency, but increased from 308,899 at the end of the previous consolidated fiscal year (March 2021) to 345,409 at the end of the third quarter of the current consolidated fiscal year (December 2021), exceeding the initial plan. Membership increased slightly from 45,307 at the end of the previous consolidated fiscal year (March 2021) to 45,730 at the end of the third quarter of the current consolidated fiscal year (December 2021). New-customer acquisition using the new service “ふぞろいRadish,” launched in March 2021, progressed well, and membership increased from 62,751 at the end of the previous consolidated fiscal year (March 2021) to 66,206 at the end of the third quarter of the current consolidated fiscal year (December 2021).」
Oisix regular-delivery membership increased from 308,899 to 345,409, exceeding the initial plan despite the impact of processing cancellations for approximately 10,000 customers. 大地を守る会 edged up to 45,730 members, while らでぃっしゅぼーや increased to 66,206 through new-customer acquisition using “ふぞろいRadish.” - FY2022-Q2AdvancedAnnual report
「Membership continued to increase significantly as new-customer acquisition promotions progressed well during the six months ended September 2021, rising from 308,899 at the end of the previous consolidated fiscal year (March 2021) to 347,772 at the end of the second quarter of the current consolidated fiscal year (September 2021). Membership increased slightly from 45,307 at the end of the previous consolidated fiscal year (March 2021) to 45,394 at the end of the second quarter of the current consolidated fiscal year (September 2021). New-customer acquisition using the new service “ふぞろいRadish,” launched in March 2021, progressed well, and membership increased from 62,751 at the end of the previous consolidated fiscal year (March 2021) to 66,464 at the end of the second quarter of the current consolidated fiscal year (September 2021).」
Membership increased across all 3 brands, Oisix, 大地を守る会 and らでぃっしゅぼーや, from the end of the previous fiscal year. Oisix is pursuing new-customer acquisition promotions, 大地を守る会 is using the new service “まるごはん,” and らでぃっしゅぼーや is pursuing acquisition initiatives using “ふぞろいRadish.” - FY2022-Q1AdvancedAnnual report
「Membership continued to grow steadily as the new-customer acquisition promotion launched in the fourth quarter continued to progress well. Membership increased significantly from 308,899 at the end of the previous consolidated fiscal year (March 2021) to 333,850 at the end of the first quarter of the current consolidated fiscal year (June 2021).」
Oisix regular-delivery membership increased from 308,899 to 333,850. らでぃっしゅぼーや also increased from 62,751 to 65,320, while 大地を守る会 edged down from 45,307 to 45,196, indicating diverging membership trends by brand. - FY2021AdvancedAnnual report
「Membership increased significantly from 239,837 at the end of the previous consolidated fiscal year (March 2020) to 308,889 at the end of the current consolidated fiscal year (March 2021).」
Oisix regular-delivery membership increased from 239,837 to 308,889. 大地を守る会 reached 45,307 members and らでぃっしゅぼーや 62,751, with all 3 brands increasing from the end of the previous fiscal year. - FY2021-Q2AdvancedAnnual report
「Membership increased from 239,837 at the end of the previous consolidated fiscal year (March 2020) to 274,929 at the end of the second quarter of the current consolidated fiscal year (September 2020). Membership increased significantly from 37,127 at the end of the previous consolidated fiscal year (March 2020) to 44,878 at the end of the second quarter of the current consolidated fiscal year (September 2020). Membership increased significantly from 56,935 at the end of the previous fiscal year (March 2020) to 61,822 at the end of the second quarter of the current consolidated fiscal year (September 2020).」
Regular-delivery membership increased at all 3 brands, Oisix, 大地を守る会 and らでぃっしゅぼーや, from the end of the previous consolidated fiscal year. Oisix reached 274,929 members, 大地を守る会 44,878 and らでぃっしゅぼーや 61,822. - FY2021-Q1AdvancedAnnual report
「Membership increased from 244,740 at the end of the previous consolidated fiscal year (March 2020) to 252,303 at the end of the first quarter of the current consolidated fiscal year (June 2020). Membership increased significantly from 37,188 at the end of the previous consolidated fiscal year (March 2020) to 43,941 at the end of the first quarter of the current consolidated fiscal year (June 2020). Membership increased significantly from 57,393 at the end of the previous consolidated fiscal year (March 2020) to 62,736 at the end of the first quarter of the current consolidated fiscal year (June 2020).」
Regular-delivery membership increased across all 3 brands, Oisix, 大地を守る会 and らでぃっしゅぼーや. Oisix reached 252,303 members despite temporarily suspending new customer acquisition, while 大地を守る会 reached 43,941 and らでぃっしゅぼーや reached 62,736. - FY2020-Q3Oisix up, other 2 brands downAnnual report
「As a result of the autumn customer-acquisition campaign and initiatives to reduce the cancellation rate, membership in the Oisix regular-delivery service, particularly the “Kit Oisix” meal-kit course, increased significantly. Membership rose from 205,976 at the end of the previous consolidated fiscal year (March 2019) to 236,836 at the end of the third quarter of the current consolidated fiscal year (December 2019), contributing to higher revenue.」
Oisix regular-delivery membership increased from 205,976 to 236,836. Meanwhile, 大地を守る会 declined from 40,210 to 37,257 and らでぃっしゅぼーや declined from 63,461 to 58,655, with membership trends continuing to diverge across the 3 brands. - FY2020-Q2Membership trends diverged across the 3 brandsAnnual report
「Membership rose from 205,976 at the end of the previous consolidated fiscal year (March 2019) to 230,556 at the end of the second quarter of the current consolidated fiscal year (September 2019), contributing to higher revenue. Membership declined from 40,210 at the end of the previous consolidated fiscal year (March 2019) to 37,587 at the end of the second quarter of the current consolidated fiscal year (September 2019), resulting in declines in both revenue and segment profit. Membership declined from 63,461 at the end of the previous consolidated fiscal year (March 2019) to 59,927 at the end of the second quarter of the current consolidated fiscal year (September 2019), resulting in declines in both revenue and segment profit.」
Oisix regular-delivery membership increased from 205,976 to 230,556, while 大地を守る会 declined from 40,210 to 37,587 and らでぃっしゅぼーや declined from 63,461 to 59,927. Membership trends continued to diverge by brand. Sales promotion initiatives contributed to higher membership and revenue at Oisix, while membership, revenue and segment profit declined at the other 2 brands. - FY2020-Q1Membership changes by brand and the impact of initiatives continueAnnual report
「As a result of large-scale promotional initiatives, including television commercials launched in March this year, and television publicity, membership in the Oisix regular-delivery service, particularly the “Kit Oisix” meal-kit course, increased significantly. Membership rose from 205,976 at the end of the previous consolidated fiscal year (March 2019) to 225,553 at the end of the first quarter of the current consolidated fiscal year (June 2019), making a significant contribution to higher revenue. For 大地を守る会, membership declined from 40,210 at the end of the previous consolidated fiscal year (March 2019) to 38,571 at the end of the first quarter of the current consolidated fiscal year (June 2019). For らでぃっしゅぼーや, membership declined from 63,461 at the end of the previous consolidated fiscal year (March 2019) to 61,507 at the end of the first quarter of the current consolidated fiscal year (June 2019).」
Oisix regular-delivery membership increased from 205,976 to 225,553, while 大地を守る会 declined from 40,210 to 38,571 and らでぃっしゅぼーや declined from 63,461 to 61,507. Membership trends continue to diverge by brand. - FY2019-Q3Membership trends diverged across the 3 brandsAnnual report
「In the delivery business (Oisix), which mainly sells food and ingredients directly over the internet, membership in the subscription delivery service おいしっくすくらぶ increased from 169,664 at the end of the previous consolidated fiscal year (March 2018) to 197,272 at the end of the third quarter of the current consolidated fiscal year (December 2018), exceeding the initial plan, helped by the continued popularity of the meal-kit service KitOisix. In the delivery business (大地を守る会), which mainly sells food and ingredients directly through catalogs and the internet, we invested in promotional spending to acquire new members, and membership increased from 44,993 at the end of the previous consolidated fiscal year (March 2018) to 48,670 at the end of the third quarter of the current consolidated fiscal year (December 2018). In the delivery business (らでぃっしゅぼーや), which mainly sells food and ingredients directly through catalogs and the internet, membership declined from 88,752 at the end of the previous consolidated fiscal year (March 2018) to 73,364 at the end of the third quarter of the current consolidated fiscal year (December 2018), partly because we restrained promotional spending to acquire new members and focused on improving the service, but it was broadly in line with the plan.」
Oisix membership increased from 169,664 to 197,272, and 大地を守る会 membership increased from 44,993 to 48,670, while らでぃっしゅぼーや membership declined from 88,752 to 73,364. Differences in the deployment or restraint of promotional spending and focus on service improvements by brand have continued. - FY2019-Q2Membership trends diverged across the 3 brandsAnnual report
「Membership in the subscription delivery service おいしっくすくらぶ increased from 169,664 at the end of the previous consolidated fiscal year (March 2018) to 189,352 at the end of the second quarter of the current consolidated fiscal year (September 2018), exceeding the initial plan. Segment profit increased substantially, driven by higher revenue from membership growth, as well as improved margins resulting from a lower cost ratio and higher margins from increased order values.」
Oisix subscription delivery membership increased from 169,664 to 189,352, exceeding the initial plan. 大地を守る会 membership also increased from 44,993 to 48,611, while らでぃっしゅぼーや membership declined from 88,752 to 80,031; the company says it was broadly in line with plan. - FY2019-Q1Membership trends diverged across the 3 brandsAnnual report
「Membership in the subscription delivery service おいしっくすくらぶ increased from 169,664 at the end of the previous consolidated fiscal year (March 2018) to 179,942 at the end of the first quarter of the current consolidated fiscal year (June 2018), exceeding the initial plan. We invested in promotional spending to acquire new members, and membership increased from 44,993 at the end of the previous consolidated fiscal year (March 2018) to 47,710 at the end of the first quarter of the current consolidated fiscal year (June 2018). Membership declined from 88,752 at the end of the previous consolidated fiscal year (March 2018) to 84,269 at the end of the first quarter of the current consolidated fiscal year (June 2018), partly because we restrained promotional spending to acquire new members and focused on improving the service, but it was broadly in line with the plan.」
Oisix membership increased from 169,664 to 179,942, exceeding the initial plan. 大地を守る会 membership also increased from 44,993 to 47,710, while らでぃっしゅぼーや membership declined from 88,752 to 84,269; the company says it was broadly in line with plan. - FY2018AdvancedAnnual report
「Membership in the subscription delivery service おいしっくすくらぶ increased from 137,359 at the end of the previous consolidated fiscal year (March 2017) to 169,664 at the end of the consolidated fiscal year (March 2018), substantially exceeding the initial target of 155,000.」
Oisix subscription delivery membership reached 169,664, exceeding the initial target of 155,000. 大地を守る会 subscription membership was 44,993. - FY2018-Q3Brand-level increases and decreases continuedAnnual report
「In the delivery business (Oisix), which mainly sells food and ingredients directly over the internet, membership in the subscription delivery service おいしっくすくらぶ increased from 137,359 at the end of the previous consolidated fiscal year (March 2017) to 162,891 at the end of the third quarter of the current consolidated fiscal year (December 2017), progressing at a pace above plan. Membership declined from 46,145 at the end of the previous consolidated fiscal year (March 2017) to 43,864 at the end of the third quarter of the current consolidated fiscal year (December 2017), partly because we restrained promotional spending to acquire new members and focused on improving the service, but it was broadly in line with the plan.」
Oisix subscription delivery membership increased from 137,359 to 162,891, progressing at a pace above plan. 大地を守る会 membership declined from 46,145 to 43,864, but the company says it was broadly in line with plan. - FY2018-Q2Brand-level increases and decreases continuedAnnual report
「In the delivery business (Oisix), which mainly sells food and ingredients directly over the internet, membership in the subscription delivery service おいしっくすくらぶ increased from 137,359 at the end of the previous consolidated fiscal year (March 2017) to 155,827 at the end of the second quarter of the current consolidated fiscal year (September 2017), progressing at a pace above plan. Membership declined from 46,145 at the end of the previous consolidated fiscal year (March 2017) to 43,687 at the end of the second quarter of the current consolidated fiscal year (September 2017), partly because we restrained promotional spending to acquire new members and focused on improving the service, but it was broadly in line with the plan.」
Oisix subscription delivery membership increased from 137,359 to 155,827, progressing at a pace above plan. 大地を守る会 membership declined from 46,145 to 43,687, but the company says it was broadly in line with plan after restraining promotional spending and focusing on improving the service. - FY2018-Q1Performance diverged by brandAnnual report
「In the delivery business (Oisix), which mainly sells food and ingredients directly over the internet, membership in the subscription delivery service おいしっくすくらぶ increased from 137,359 at the end of the previous consolidated fiscal year (March 2017) to 147,474 at the end of the first quarter of the current consolidated fiscal year (June 2017), broadly in line with the plan. Membership declined from 46,145 at the end of the previous consolidated fiscal year (March 2017) to 44,848 at the end of the first quarter of the current consolidated fiscal year (June 2017), partly because we restrained promotional spending to acquire new members and focused on improving the service, but it was broadly in line with the plan, supported by factors including an increase in the average selling price.」
Oisix subscription delivery membership increased from 137,359 to 147,474, while 大地宅配 membership declined from 46,145 to 44,848. The company says both businesses were broadly in line with plan. - FY2017-Q3AdvancedAnnual report
「In the e-commerce business, which mainly sells food and ingredients directly over the internet, membership in the subscription delivery service おいしっくすくらぶ increased from 111,036 at the end of the previous fiscal year (March 2016) to 130,673 at the end of the third quarter of the current fiscal year (December 2016), progressing at a pace above plan.」
Subscription delivery membership increased from 111,036 at the end of March 2016 to 130,673 at the end of December 2016, and the company says it was progressing at a pace above plan. - FY2017-Q2AdvancedAnnual report
「In the e-commerce business, which mainly sells food and ingredients directly over the internet, membership in the subscription delivery service おいしっくすくらぶ increased from 111,036 at the end of the previous fiscal year (March 2016) to 124,283 at the end of the second quarter of the current fiscal year (September 2016), progressing at a pace above plan.」
Subscription delivery membership increased from 111,036 to 124,283, and the company says it was progressing at a pace above plan. - FY2017-Q1AdvancedAnnual report
「Membership in the subscription delivery service おいしっくすくらぶ increased from 111,036 at the end of the previous fiscal year (March 2016) to 118,124 at the end of the first quarter of the current fiscal year (June 2016), broadly in line with the plan.」
Subscription delivery membership increased from 111,036 at the end of March to 118,124 at the end of June, and the company says it was on track with the plan. - FY2016First statedAnnual report
「Membership in the subscription delivery service おいしっくすくらぶ increased from 96,718 at the end of the previous fiscal year (March 2015) to 111,036 at the end of the fiscal year under review (March 2016), exceeding the initial target of 110,000.」
The company identifies expanding its customer base as one of its highest priorities and says it will emphasize ease and convenience in addition to safety and reliability.