Developing New Customer Segments through Collaboration with Social Media, Google and Video Creators
First written in FY2023. 4 of 7 entries say "Restated". Latest entry: 2026-06-10.
The whole theme swung hardest in 2022: 1 of 9 companies on the "Worse" side.
1 other company's latest entry also says "Restated".
- 2026-06-10RestatedMonthly
「We also held a social media campaign in which participants could win “GINON Grapefruit 350 ml × 24 bottles” by lottery, and received a large number of entries.」
The company continued promotional activities through social media campaigns and product marketing. - FY2025RestatedAnnual report
「The company continued to actively pursue its media strategy, online and social media promotions, and collaborations with popular YouTubers and other companies' products, working to increase awareness.」
The company continues its media strategy, online and social media promotions, and collaborations with popular YouTubers and other companies' products. - FY2025-H1RestatedAnnual report
「The company continued to actively pursue its media strategy, online and social media promotions, and collaborations with popular YouTubers and other companies' products, working to increase awareness.」
The company continues its media strategy, online and social media promotions, and collaborations with popular YouTubers and other companies' products, working to increase awareness. - FY2024-Q3AdvancedAnnual report
「The expansion of the media strategy and online and social media promotions, strengthened since last year, have increased awareness and attracted banquet customers. Efforts to attract inbound and domestic travel groups have also remained solid.」
The company stated that expanding its media strategy and online and social media promotions increased awareness and attracted banquet customers. - FY2024-Q2AdvancedAnnual report
「As part of its efforts to strengthen online promotions since last year, the company collaborated with a popular YouTuber to develop 「とろうま唐揚げカレー」, using the salt-seasoned fried chicken that received a Gold Award at the Karaage Grand Prix.」
For online promotions, the company pursued specific measures including collaboration with a popular YouTuber and the development of new products. - FY2024-Q1RestatedAnnual report
「Online promotions, which the company has pursued since last year, when demand for izakaya began to recover, and efforts to attract inbound and domestic travel groups have both progressed steadily and contributed to the recovery in performance.」
The company continued its online promotions and efforts to attract inbound and domestic travel groups begun the previous year, noting their steady progress and contribution to the recovery in performance. - FY2023First statedAnnual report
「For online promotions, the head office centrally improved web pages and other materials, shifted from conventional food and restaurant websites toward using social media and Google, reached new customer segments, and worked to improve the results. It also sold the collaborative product 「本当に食べたい海鮮丼『味の激流丼』」 with a highly popular YouTuber, seeking to raise awareness of and acquire new customer segments through social media distribution.」
The company expanded its promotional channels from conventional food and restaurant websites to social media and Google, and worked to raise awareness of and acquire new customer segments through a collaborative product with a YouTuber and its distribution on social media.