Selecting and Concentrating Brands, Store Formats and Product Mix Through the Establishment of a New Marketing Division

「Stores are being converted from Tsukada Nojo into restaurant formats and new formats for regional expansion, replacing the brand portfolio.」

「The company subdivided its portfolio into the “izakaya business,” “specialty-store business” and “restaurant business,” and promoted the optimal allocation of management resources according to the characteristics of each area under a policy of restraining store openings and focusing on existing stores.」

「We have divided our domestic food-service business into the three segments of izakaya, specialty restaurants, and restaurants, and are promoting portfolio management by analyzing performance and making investment decisions.」

「To respond to changes in the consumption environment, we are rebuilding the brand by changing 2 Tsukada Nojo stores each to the “Sumibiyaki Toricho Tsukada Nojo” and “Hokkaido Tsukada Nojo” formats.」

「We began rebranding the Tsukada Nojo format to enhance brand value and build a sustainable business model. We have changed menu composition, pricing, uniforms, and other elements to reflect regional characteristics, beginning in the Kansai and Tokai regions and expanding to the Tokyo metropolitan area on a rolling basis. We also changed 2 Kansai stores to the Sumibiyaki Toricho Tsukada Nojo format, which has improved performance.」

「The company is working to improve its earnings structure by expanding its brand portfolio without relying on the “Tsukada Nojo” format and developing high-value-added products based on ongoing, close relationships with producers.」

「Under the Group-wide mission of “pursuing the ideal future of food,” we are working to transform our business structure by strengthening our brand portfolio without relying on the “Tsukada Nojo” format and developing high-value-added products through continuous, close relationships with producers.」

「As the consumption environment has changed significantly through the COVID-19 pandemic, our food-service business is working to improve productivity and customer experience value through the use of digital technology. Alongside introducing mobile ordering and expanding reservation functionality on our own website, we are actively testing newly emerging technologies such as in-store and tabletop signage, cloud cameras, and food-serving robots to create reasons for customers to return.」

「For existing brands, we are seeking to increase added value through the development of new menu items and the introduction of mobile ordering that conveys a story, rather than merely reducing the labor required to take orders. We are also developing new brands positioned as restaurants where customers can enjoy food, rather than izakaya focused primarily on demand for alcoholic drinks.」

「In addition to rebuilding existing brands and developing new brands focused more on meals than on izakaya dining, the company is working to transform its business model by pursuing new businesses centred on product capabilities based on continued, close relationships with producers, including e-commerce, takeout and delivery.」

「We will accurately prioritize and concentrate our efforts on brands, store formats, and product mix while analyzing customer and market trends, thereby improving sales capabilities at existing domestic stores.」

「In addition to rebuilding existing brands and developing new brands such as “Tsukada Shokudo,” which focuses more on meals than izakaya dining, we are pursuing new businesses centered on product capabilities built on sustained, close relationships with producers, including e-commerce, takeaway, and delivery.」

「The company will accurately adjust its brands, store formats and product mix while analysing customers and market trends, thereby improving the sales capabilities of existing domestic stores. It will also selectively determine the formats and areas for its new and overseas businesses and drive earnings growth by boldly pursuing selection and concentration.」

「We will accurately prioritize and concentrate our efforts on brands, store formats, and product mix while analyzing customer and market trends, thereby improving sales capabilities at existing domestic stores.」

「We established a Marketing Division to accurately prioritize and concentrate our efforts on brands, store formats, and product mix while analyzing customer and market trends.」