Expanding online marketplaces and share in the health tea category
First written in FY2016-Q3. 10 of 26 entries say "Restated". Latest entry: FY2026-H1.
Tea Life moved to the "Worse" side of this theme in 2025, 3 years after the typical company in this theme (2022).
2 other companies' latest entry also says "Worsened".
- FY2026-H1Sales decline due to intensifying competition on e-commerce marketplacesAnnual report
「Due to factors including intensifying competition accompanying an increase in competing sellers on e-commerce marketplaces, revenue was ¥4,857 million, down 12.8% from the previous interim consolidated period.」
The increase in competing sellers and continuing intensification of competition on e-commerce marketplaces have emerged as factors behind the decline in revenue in the wellness business. - FY2025WorsenedAnnual report
「In addition to sluggish sales of supplements, revenue was ¥10,574 million, down 12.5% year on year, due to factors including intensifying competition accompanying an increase in competing stores on e-commerce marketplaces.」
Intensifying competition due to an increase in competing stores on e-commerce marketplaces has emerged as a factor behind the decline in revenue in the wellness business, along with sluggish supplement sales. - FY2025-H1Sales decline due to intensifying competition on e-commerce marketplacesAnnual report
「Due to factors including intensifying competition accompanying an increase in competing stores on e-commerce marketplaces, revenue was ¥5,570 million, down 11.5% from the previous interim consolidated accounting period.」
As the company expanded e-commerce marketplaces, intensifying competition accompanying an increase in competing stores was specifically cited as a factor behind the decline in revenue in the wellness business. - FY2024RestatedAnnual report
「In the retail business, the company expanded sales promotion in e-commerce, mainly through LINE and social media, and worked to review creative materials for customer acquisition. However, it struggled to attract customers on increasingly competitive e-commerce marketplaces.」
While continuing to review LINE and social media promotions and customer-acquisition creative, the company has reaffirmed the difficulty of attracting customers amid intensifying competition on e-commerce marketplaces. - FY2024-Q3Difficulty attracting customers to e-commerce marketplaces amid intensifying competitionAnnual report
「The company struggled to attract customers on e-commerce marketplaces, where competition was intensifying.」
As the company expanded e-commerce marketplaces, intensifying competition made customer acquisition difficult, contributing to a decline in retail sales. - FY2024-Q1Intensifying competition due to an increase in competing sellersAnnual report
「In terms of sales, revenue declined due to factors including intensifying competition as more competitors opened stores on e-commerce malls and sluggish growth in the e-commerce business targeting China.」
As the company expanded e-commerce marketplaces, intensifying competition accompanying an increase in competing sellers was specifically cited as a factor behind the decline in retail sales. - FY2022RestatedAnnual report
「The company promoted the shift to digital by strengthening gift promotions on e-commerce marketplaces.」
The company continues to strengthen sales promotions on e-commerce marketplaces and promote the shift to digital. - FY2022-Q2AdvancedAnnual report
「On e-commerce malls, gift orders grew as the company opened a LINE Gift store and strengthened promotions at events, despite the effects of delays in the arrival of products sourced overseas and the decline following the COVID-19 demand surge.」
In addition to its existing e-commerce marketplace initiatives, the company opened a store on LINE Gift and strengthened sales promotions at events, resulting in growth in gift orders. - FY2022-Q1Pullback in stay-at-home consumption and sluggish e-commerce growth due to import delaysAnnual report
「On e-commerce malls, childcare-related products and pet-related products performed well, but overall growth stalled compared with the same period of the previous year due to the decline following the easing of restrictions on going out and delays in the arrival of products sourced overseas.」
Although childcare- and pet-related products performed well, the e-commerce marketplace business as a whole remained sluggish year on year due to a pullback in stay-at-home consumption as restrictions on going out were eased and delays in the arrival of imported products. - FY2021-Q3AdvancedAnnual report
「For e-commerce marketplaces, the company continued to strengthen sales promotions in line with changes in consumer needs accompanying the spread of COVID-19, and orders grew mainly for health and beauty products, childcare-related products, and pet supplies.」
For e-commerce marketplaces, the company states that it strengthened sales promotions in response to changes in consumer needs, and orders grew mainly for health and beauty products, childcare-related products, and pet supplies. - FY2021-Q2AdvancedAnnual report
「On e-commerce marketplaces, the company expanded its product lineup and strengthened sales promotions in line with stay-at-home consumption and sales events, and health tea, childcare-related products, and pet-related products grew.」
On e-commerce marketplaces, the company strengthened its product lineup and sales promotions in line with stay-at-home consumption and sales events, and the growth of health tea, childcare-related, and pet-related products is described. - FY2021-Q1AdvancedAnnual report
「On e-commerce marketplaces, the company developed products and implemented sales promotions in line with changes in consumer behavior, and health tea, childcare-related products, and pet-related products performed well.」
For its e-commerce marketplace initiatives, the company developed products and implemented sales promotions in response to changes in consumer behavior, with sales of health tea, childcare-related products, and pet-related products performing well. - FY2020AdvancedAnnual report
「On e-commerce marketplaces, the company strengthened sales capabilities during events by sharing sales expertise across the group and improved the efficiency of advertising expenditure. It also performed well by proposing products and implementing sales promotions in response to changes in purchasing behavior following the consumption tax increase and during the COVID-19 pandemic.」
For e-commerce marketplaces, the company combines sharing sales expertise across the group, strengthening sales capabilities during events, improving advertising efficiency, and proposing products in response to changes in purchasing behavior. - FY2020-Q3AdvancedAnnual report
「On e-commerce malls, the company sought to boost sales during events and other promotional campaigns by reviewing its operating structure through the sharing of sales expertise across the group and expanding its range of gift-related products.」
On e-commerce marketplaces, the company shares sales expertise across the group, reviews its operating structure, and is expanding gift-related merchandise to capture demand during sales events. - FY2020-Q2AdvancedAnnual report
「On e-commerce marketplaces, the company shared sales analysis and advertising expertise across the group, seeking to expand sales and improve efficiency, and offered childcare-related products and assortments of health teas.」
For its e-commerce marketplace initiatives, the company shares sales analysis and advertising expertise across the group and offers childcare-related products and health tea assortments. - FY2019-Q2AdvancedAnnual report
「The company also newly opened a store on d Shopping and worked to expand e-commerce and improve awareness.」
In addition to its existing online marketplace operations, the company newly opened a store on d Shopping, expanding its e-commerce channels. - FY2018RestatedAnnual report
「In the e-commerce market, the company is expanding the share of its products on major third-party malls, won the Diet and Health category award in the 2017 Rakuten Shop of the Year awards on Rakuten Ichiba, and won other online-shop-related awards.」
The company continues to expand its share on major third-party marketplaces and improve awareness through awards. - FY2018-Q3RestatedAnnual report
「In the e-commerce market, the company is expanding the share of its products on major third-party malls, won the Diet and Health category award in the 2017 Rakuten Shop of the Year awards on Rakuten Ichiba, and has won other online-shop-related awards.」
The company continues to expand its share on major third-party marketplaces and improve awareness through awards. - FY2018-Q2AdvancedAnnual report
「The company worked to improve awareness and expand its share by winning the genre award in the Diet and Health category at the “Rakuten Shop of the Year 2017” awards on Rakuten Ichiba, as well as receiving awards on other marketplaces.」
The company has achieved tangible results, including awards on Rakuten Ichiba and other marketplaces, and is working to improve awareness and expand its share on e-commerce marketplaces. - FY2018-Q1RestatedAnnual report
「Regarding the expanding e-commerce market, the company concentrated advertising mainly on major marketplaces and worked to expand the share of its own products within those marketplaces, as well as」
The company continues to concentrate advertising on major marketplaces and expand the share of its own products within those marketplaces. - FY2017RestatedAnnual report
「In line with events held by major marketplaces, the company concentrated its advertising and worked to expand the share of its own products within those marketplaces, as well as」
The company continues to concentrate event advertising on major online marketplaces and expand the share of its own products within those marketplaces. - FY2017-Q3RestatedAnnual report
「The company will concentrate its advertising around events held by major online marketplaces and work to expand the share of its own products within those marketplaces, while」
The company continues to concentrate advertising on major online marketplaces and expand the share of its own products within those marketplaces. - FY2017-Q2RestatedAnnual report
「The company will concentrate its advertising around events held by major online marketplaces and work to expand the share of its own products within those marketplaces, while」
The company continues to concentrate advertising on major online marketplaces and expand the share of its own products within those marketplaces. - FY2017-Q1RestatedAnnual report
「The company will concentrate its advertising around events held by major online marketplaces and work to expand the share of its own products within those marketplaces, while」
The company continues initiatives involving event advertising on major marketplaces and expanding its share within those marketplaces. - FY2016RestatedAnnual report
「In addition to concentrating advertising around events held by major online marketplaces, the rooibos tea that was selling well online was featured on a television program, contributing to an increase in customer traffic.」
The company continues initiatives to expand online sales through event advertising on online marketplaces and exposure for products that are selling well online. - FY2016-Q3First statedAnnual report
「In online shopping, we concentrated advertising around events held by major online marketplaces and opened a store on Ponpare Mall in March, working to expand our share of the health-tea category on each marketplace.」
The company aims to expand its share of the health tea category by concentrating advertising around marketplace events and opening new stores on marketplaces from March.