Developing Limited-Edition Items Through Cross-Industry Collaborations
First written in FY2020. 4 of 5 entries say "Advanced", first in FY2021. Latest entry: FY2025-H1.
The whole theme swung hardest in 2023: 1 of 8 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「As part of its sales strategy, the company pursued collaboration projects with other companies to expand its sales channels, and the corporate business division exhibited at Orgatec Tokyo, a trade show for office spaces.」
The company is pursuing collaborations with other companies and implementing specific initiatives to expand its sales channels. - FY2025-Q1AdvancedAnnual report
「The company also established a new position to promote corporate collaboration projects, including the production of collaborative merchandise and the holding of events, with the aim of expanding brand awareness and developing new customers.」
The company developed its collaborations with companies in other industries and external parties beyond planning collaborative merchandise and events by establishing a new position responsible for promoting them. - FY2022AdvancedAnnual report
「In addition, as collaboration projects, the company partnered with illustrator MIDORI NAKAJIMA and Tezuka Productions' UNICO to develop products, focusing on enhancing brand value.」
The company developed its previous collaborations with companies in other industries and artists into product development with MIDORI NAKAJIMA and Tezuka Productions. - FY2021AdvancedAnnual report
「In addition, as a collaboration project with a Taiwanese artist, the company offered miscellaneous goods and bedding, generating a strong response while differentiating itself from other companies.」
The company developed its collaborations with companies in other industries and external parties into a specific project offering miscellaneous goods and bedding with a Taiwanese artist, and disclosed the response and differentiation achieved. - FY2020First statedAnnual report
「The company also developed limited-edition items through collaborations with companies in other industries, such as beverage manufacturers and eyewear retailers, in an effort to reach new target segments and raise brand awareness.」
The company disclosed for the first time measures to reach new target segments and raise brand awareness through projects with companies in other industries, such as beverage manufacturers and eyewear retailers.