Expanding New Channels Beyond Physical Stores and E-Commerce
First written in FY2024. 3 of 5 entries say "Advanced", first in FY2025-H1. Latest entry: FY2026.
11 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In the fiscal year ending January 2027, the company will update its core system at the beginning of the fiscal year to improve efficiency and accuracy across the company. Its main company-wide initiatives will be the following 3 measures: 1. deepening customer touchpoints by expanding the value of displayed merchandise, while increasing the sales and awareness of fabric, sundries and other products.」
The Company is advancing its strategy of expanding customer touchpoints beyond physical stores and e-commerce through specific measures, including increasing the value of merchandise on display, raising the proportion of fabrics and miscellaneous goods, and expanding sales and brand awareness. - 2026-03-17AdvancedEarnings
「① Expanding the value of displayed merchandise to create denser customer touchpoints, increasing the proportion of fabrics, miscellaneous goods and other products, and expanding sales and awareness.」
The company has specified measures to expand sales and awareness by increasing the value of displayed merchandise, creating denser customer touchpoints and raising the proportion of fabrics, miscellaneous goods and other products. - FY2025ReframedAnnual report
「The following 3 initiatives have been identified as major measures: 1. understanding the brand and communicating it, 2. transforming into a knowledge-intensive organization, and 3. expanding sales channels and products (customer touchpoints). To this end, the company will create the “unico Brand Book,” a tool for communicating the brand internally and externally. It will also launch initiatives involving social gifting and a high-value customer strategy as new customer touchpoints.」
The previous expression, “expanding new channels beyond physical stores and e-commerce stores,” has been revised to an expanded strategic expression encompassing products and customer touchpoints in addition to sales channels. - FY2025-H1AdvancedAnnual report
「As part of its sales strategy, the company pursued collaborations with other companies to expand new sales channels,」
The company pursued collaborations with other companies to expand new sales channels beyond physical stores and e-commerce stores. - FY2024First statedAnnual report
「3. The company will expand new channels beyond physical stores and e-commerce stores.」
The company has identified the expansion of a third sales channel beyond physical stores and e-commerce stores as a major medium- to long-term initiative.