Strengthening Brand Identity and Embedding the Brand Internally and Externally
First written in FY2024. 2 of 4 entries say "Advanced", first in FY2025-Q1. Latest entry: FY2026.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Against this backdrop, we focused on differentiation from competitors by deepening internal branding and more strongly expressing our unique identity.」
With regard to the policy of strengthening and embedding the brand identity internally and externally, the company implemented initiatives to emphasize its brand identity through internal branding. - FY2025ReframedAnnual report
「The following 3 initiatives have been identified as major measures: 1. understanding the brand and communicating it, 2. transforming into a knowledge-intensive organization, and 3. expanding sales channels and products (customer touchpoints). To this end, the company will create the “unico Brand Book,” a tool for communicating the brand internally and externally.」
The previous expression, “strengthening the brand identity and embedding the brand internally and externally,” has been revised to “understanding the brand and communicating it,” with the creation of the unico Brand Book presented as a specific measure. - FY2025-Q1AdvancedAnnual report
「The company also established a new position to promote corporate collaboration projects, including the production of collaborative merchandise and the holding of events, with the aim of expanding brand awareness and developing new customers.」
For the previous fiscal year's initiative to strengthen and increase awareness of the brand identity, the company has added an execution framework involving the establishment of a new position to promote collaborations with other companies. - FY2024First statedAnnual report
「1. Strengthening the brand identity and embedding the brand internally and externally」
As one of its major medium- to long-term initiatives, the company has, for the first time, explicitly stated a policy of strengthening its brand identity and embedding the brand internally and externally.