Changes in consumer preferences and delays in product development
First written in FY2016. 10 of 20 entries say "Materialised", first in FY2020-Q3. Latest entry: 2026-09-30.
Bruno moved to the "Worse" side of this theme in 2022, 2 years after the typical company in this theme (2020).
The whole theme swung hardest in 2026: 6 of 7 companies on the "Worse" side.
10 other companies' latest entry also says "Restated".
- 2026-09-30RestatedManagement Planning
「住関連ライフスタイル商品は流行・嗜好が短期的に大きく変化することがあり、開発商品が消費者の嗜好に合致しない場合や新商品の開発に遅れた場合には、業績に影響を及ぼす可能性」
消費者嗜好の変化および商品開発遅延を引き続き主要リスクとして記載している。 - FY2026MaterialisedAnnual report
「For the lifestyle product brand BRUNO, its core hot plates moved from a growth phase to a maturity phase as market penetration increased. However, continued efforts to pursue a sales strategy focused on brand strength and profitability supported strong sales of new kitchen appliances such as air fryers and automatic cooking pots, as well as high-priced catalog gift products and corporate sales. For the travel product brand MILESTO, challenges remained in capturing travel demand, including inbound tourism,」
The slowdown in hot-plate growth and transition to a maturity phase, together with MILESTO's insufficient capture of travel demand, emerged as business conditions during the fiscal year. - FY2026-H1MaterialisedAnnual report
「For the travel brand MILESTO, products combining design and functionality, including the Good Design Award-winning Hütte and LIKID, contributed to an improvement in brand value, but the capture of travel demand, including inbound tourism, fell short of expectations.」
While product evaluations improved, the capture of travel demand, including inbound tourism, fell short of expectations in practice. - FY2025MitigatedAnnual report
「Against a backdrop of recovering inbound tourism and domestic travel demand, sales of travel-related products such as travel bags remained strong for the travel brand MILESTO. In particular, sales of the LIKID and TROT series, which combine design and functionality, increased, bringing overall brand revenue to 127% of the previous fiscal year's level.」
Recovery in travel demand and growth in the new series brought MILESTO revenue to 127% of the previous fiscal year's level, easing the demand weakness caused by the backlash from COVID-19-related special demand. - FY2025-H1MitigatedAnnual report
「Sales of kitchen appliances, the core products that had temporarily been sluggish due to the backlash from COVID-19-related special demand, are showing signs of recovery.」
The Company explains that sales of core products showed signs of recovery from sluggish demand caused by the backlash from COVID-19-related special demand. BRUNO revenue was 127% and MILESTO revenue was 144% of the same period of the previous year. - FY2024RestatedAnnual report
「Sales of outdoor-related products such as water bottles and flasks and of seasonal appliances such as handheld fans remained strong for the lifestyle product brand BRUNO. However, sales of kitchen appliances such as compact hot plates were below the previous fiscal year's level, partly due to the backlash from COVID-19-related special demand, leaving overall BRUNO revenue at 89% of the previous fiscal year's level.」
While sales of outdoor-related products and seasonal appliances increased, the backlash from COVID-19-related special demand continued to affect kitchen appliances, leaving BRUNO revenue at 89% of the previous fiscal year's level. - FY2024-Q3RestatedAnnual report
「Sales of outdoor-related products such as water bottles and flasks and of seasonal appliances remained strong. However, sales of kitchen appliances such as compact hot plates were below the previous year's level, partly due to the backlash from COVID-19-related special demand, leaving overall BRUNO revenue at 85% of the same period of the previous year.」
While outdoor-related products and seasonal appliances performed well, the backlash from COVID-19-related special demand continued to affect kitchen appliances, leaving overall BRUNO revenue at 85% of the same period of the previous year. Changes in consumer demand continue to be reflected in results. - FY2024-Q2WorsenedAnnual report
「As a result, BRUNO revenue was 82% of the previous fiscal year's level.」
Due to the easing of stay-at-home demand and sluggish sales of kitchen and interior appliances in Japan, BRUNO revenue was 82% of the previous fiscal year's level. - FY2024-Q1WorsenedAnnual report
「While sales of outdoor-related products such as water bottles and flasks increased, the easing of stay-at-home demand and the review of the overseas sales strategy also affected BRUNO revenue, which was 84% of the previous fiscal year's level.」
The effects of the easing of stay-at-home demand and the review of the overseas sales strategy continued, with BRUNO revenue falling to 84% of the previous fiscal year's level from 87% in the previous fiscal year. - FY2023MaterialisedAnnual report
「Revenue from BRUNO was 87% of the previous fiscal year's level.」
The effects of the easing of stay-at-home demand, higher prices and a review of the overseas sales strategy continued to result in full-year BRUNO revenue of 87% of the previous fiscal year's level. - FY2023-Q3MaterialisedAnnual report
「However, partly because of higher prices in Japan and the easing of stay-at-home demand in Asia, revenue from BRUNO was 88% of the same period of the previous year.」
Changes in demand resulting from higher prices and the easing of stay-at-home demand continued to materialise as a decline in BRUNO revenue to 88% of the same period of the previous year. - FY2023-Q2MaterialisedAnnual report
「However, partly because of higher prices in Japan and the easing of stay-at-home demand in Asia, revenue from BRUNO was 90% of the same period of the previous year.」
Changes in consumer demand resulting from higher prices and the easing of stay-at-home demand materialised as a decline in BRUNO revenue to 90% of the same period of the previous year. - FY2023-Q1MaterialisedAnnual report
「However, partly because of higher prices and the easing of stay-at-home demand, revenue from BRUNO was 86% of the same period of the previous year.」
Changes in the consumer environment and demand, including higher prices and the easing of stay-at-home demand, materialised as a decline in BRUNO revenue. - FY2020MitigatedAnnual report
「The Group is working to mitigate the risk of changes in trends by diversifying the product categories it develops, including interior accessories, travel products, bags and cosmetics.」
Diversifying product categories is explicitly identified as a response to the risks of changes in trends and preferences and delays in product development. - FY2020-Q3MaterialisedAnnual report
「As COVID-19 spread in China, contract manufacturing plants in China closed from January through February, resulting in impacts including delays in the arrival of new products.」
The previously identified risk of delays relating to product development and supply materialised in the form of closures at contract manufacturing plants in China and delays in the arrival of new products. - FY2017RestatedAnnual report
「Lifestyle products for the home may be subject to significant short-term changes in trends and preferences. If the products we develop do not match consumer preferences or if we are slow to develop new products, this may affect our business results.」
The risk of changes in trends and preferences and delays in product development as factors affecting business results is reiterated. - FY2016First statedAnnual report
「Lifestyle products for the home may be subject to significant short-term changes in trends and preferences. If the products we develop do not match consumer preferences or if we are slow to develop new products, this may affect our business results.」
Changes in trends and preferences and delays in product development are identified as factors that may affect business results.