Dependence of Media Traffic Acquisition on Search Engines
First written in FY2020. 10 of 18 entries say "Mitigated", first in FY2022-Q1. Latest entry: FY2025.
MarketEnterprise moved to the "Worse" side of this theme in 2020, 6 years before the typical company in this theme (2026).
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- FY2025MitigatedAnnual report
「These measures aimed at reducing dependence on search engines are beginning to take effect. However, the decline in search traffic from the end of the previous fiscal year to the present had a significant impact on full-year results, resulting in lower revenue and operating profit year on year.」
While efforts to secure traffic sources other than search, such as video media, are beginning to take effect, the impact of lower search traffic on full-year results remains, and the media business reported lower revenue and operating profit. - FY2025-H1MaterialisedAnnual report
「Changes to the core search engine algorithm implemented primarily by Google in the previous fiscal year affected search rankings for major media outlets, causing overall page views to fluctuate significantly. Since then, from the end of the previous fiscal year to the present, display rankings for some of the Group's media content have continued to recover, but revenue and operating profit decreased year on year.」
The impact of fluctuations in page views and lower revenue and operating profit following the change to the search algorithm continues. The company explained that some display rankings are showing signs of recovery. - FY2024MitigatedAnnual report
「While the company had previously pursued risk mitigation measures such as diversifying the media outlets it provides and maintaining published articles in response to search engine algorithm changes, changes to Google's core search engine algorithm, primarily, affected search rankings for major media outlets. However, the display rankings for some of the Group's media content began to recover.」
Although the impact of dependence on search engines remains, some recovery in display rankings was seen as a result of media diversification and article maintenance. - FY2024-Q3MitigatedAnnual report
「While the company had previously pursued risk mitigation measures such as diversifying the media outlets it provides and maintaining published articles in response to search engine algorithm changes, changes to Google's core search engine algorithm, primarily, led to greater screening of high-quality content and affected search rankings for major media outlets. However, the display rankings for some of the Group's media content began to recover.」
The impact of the risk of dependence on search engines remains in the search rankings of major media outlets, but some recovery in display rankings was seen as a result of media diversification and article maintenance. - FY2024-Q2MaterialisedAnnual report
「Primarily due to the impact of changes implemented by Google to its core search engine algorithm, search rankings for major media outlets fluctuated, and overall page views remained sluggish.」
Search rankings fluctuated due to changes to the search engine's core algorithm, and although the company took countermeasures, overall page views actually remained sluggish. - FY2024-Q1MaterialisedAnnual report
「Search rankings for highly profitable keywords fluctuated, mainly due to the impact of changes made by Google to its core search engine algorithm. Although the company maintained published articles in response to the changes, overall PV remained weak.」
Search rankings fluctuated following a change to the search engine's core algorithm, and although the company took steps to address this, the media business actually experienced a decline in page views. - FY2023-Q3MitigatedAnnual report
「During the nine-month period ended 31 December, search rankings for highly profitable keywords remained broadly in line with expectations, as in the previous quarter, partly because the company maintained existing published articles in response to search engine algorithm updates and expanded the range of products and services covered by its referral activities.」
In response to the risk of lower search rankings following changes to the search algorithm, the company maintained articles and expanded the scope of its referral activities, with search rankings remaining broadly in line with expectations. - FY2023-Q2MitigatedAnnual report
「Through maintenance of existing published articles in response to search engine algorithm updates and expansion of the range of products and services covered by referrals, search rankings for highly profitable keywords remained broadly in line with expectations, as in the previous quarter.」
As a result of maintaining articles and expanding the scope of products and services covered by its referral activities, search rankings following the search algorithm change have remained broadly in line with expectations. - FY2023-Q1MitigatedAnnual report
「Search rankings for highly profitable keywords remained firm, as in the previous fiscal year, partly because the company maintained existing published articles in response to search engine algorithm updates and expanded the range of products and services covered by its referral activities.」
In response to the risk of lower search rankings following changes to the search algorithm, the company maintained articles and expanded the scope of its referral activities, and search rankings have remained firm. - FY2022MitigatedAnnual report
「During the consolidated fiscal year, search rankings for highly profitable keywords moved toward recovery, partly because the company maintained existing published articles in response to search engine algorithm updates and expanded the range of products and services covered by its referral activities.」
The company stated that search rankings and referral revenue were moving toward recovery as a result of maintaining articles and expanding the scope of its referral activities, demonstrating the effectiveness of its response to the risk of dependence on search engines. - FY2022-Q3MitigatedAnnual report
「During the nine-month period ended 31 December, search rankings for highly profitable keywords moved toward recovery, partly because the company maintained published articles in response to search engine algorithm updates.」
In response to lower search rankings and reduced referral revenue following changes to the search algorithm, the company maintained its published articles, resulting in search rankings moving toward recovery. - FY2022-Q2MitigatedAnnual report
「During the six-month period ended 30 September, search rankings for highly profitable keywords moved toward recovery, partly because the company maintained published articles in response to search engine algorithm updates.」
In response to lower search rankings and reduced referral revenue following changes to the search algorithm, the company maintained its published articles, resulting in search rankings moving toward recovery. - FY2022-Q1MitigatedAnnual report
「Search rankings for highly profitable keywords are showing signs of recovery, partly because the company maintained published articles in response to search engine algorithm updates」
In response to lower search rankings and reduced referral revenue following changes to the search algorithm, the company maintained its published articles, and search rankings have begun to recover. - FY2021MaterialisedAnnual report
「Because rankings for highly profitable keywords remained low from the third quarter onward, revenue from referrals to the company's own services through its telecommunications media decreased.」
The continued low ranking of important keywords on search engines resulted in lower referral revenue to the company's own services for the full fiscal year. - FY2021-Q3MaterialisedAnnual report
「Because rankings for highly profitable keywords remained low, as in the previous quarter, revenue from referrals to the company's own services through its telecommunications media decreased.」
The continued low ranking of important keywords on search engines has actually resulted in lower referral revenue to the company's own services. - FY2021-Q2MaterialisedAnnual report
「Primarily due to the impact of changes to Google's core search engine algorithm in May and December 2020, growth in page views continued to be held back in the first quarter.」
The company stated that Google also implemented a core algorithm change in December 2020, which continued to suppress growth in media page views following the first quarter. - FY2021-Q1MaterialisedAnnual report
「Primarily due to the impact of changes to Google's core search engine algorithm in May 2020, growth in page views was held back.」
The company stated that changes to the search engine's core algorithm actually occurred and that growth in page views in the media business was suppressed. - FY2020First statedAnnual report
「Going forward, changes to search algorithms by search engine operators, combined with delays in the Group's response, may result in search results being displayed in a way that is unfavorable to the Group.」
The company identified for the first time the risk that user traffic to the media business depends on search engine results and algorithms, and that delays in responding could reduce customer acquisition efficiency.