Acquiring food-delivery customers through new campaigns and the Celluriki promotion

「The company continued sales activities by dinner advisors specializing in new-customer acquisition, seeking to increase the number of sets sold」

「Although the franchisor sought to raise awareness by broadcasting a television commercial nationwide」

「Although the company focused on promotional activities through leaflet distribution and online advertising, new-customer acquisition remained sluggish」

「In September, the franchisor sought to raise awareness by launching collaborative meal kits featuring a well-known celebrity under the name “Yoshikei Autumn Meal Kit Festival 2022” and broadcasting a new commercial nationwide, but the acquisition of new customers for ingredient sets for ordinary households remained sluggish and net sales fell below the previous year.」

「When the COVID-19 situation showed signs of settling, the company focused on promotional activities through leaflet distribution and the resumption of customer visits, in addition to online advertising, although」

「The company also refrained from face-to-face sales activities at individual homes during the COVID-19 pandemic and focused on promotional activities through leaflet distribution,」

「Although face-to-face sales activities at individual homes were difficult during the COVID-19 pandemic, the company focused on promotional activities such as leaflet distribution,」

「The number of sets sold began to trend upward in March, as the company distributed discount vouchers and coupons to dormant customers and demand for meals prepared at home increased due to the spread of COVID-19.」

「For sales of ingredient sets for Smile Gohan (すまいるごはん), its flagship product for ordinary households, the company worked to acquire new customers through campaigns and other measures, but the number of sets sold declined from the previous year and net sales fell below the year-earlier period.」

「The company ran campaigns such as a “10-Day Trial Sale” and worked to develop new customers, although」

「At the Niigata branch, the company ran a sales promotion in October offering popular menu items at a discount for 1 day to customers who placed orders on at least 5 days in 1 week, and the number of sets sold increased that month.」

「In the food ingredient delivery business, the number of facilities served by “Yoshikei Kitchen,” which sells food ingredients to care houses, welfare facilities and other customers, increased. However, despite campaigns to acquire new customers for “Smile Go-han,” the core food ingredient sets for general households, and participation in events for households raising children, sales volumes of the food ingredient sets fell below the previous year’s level.」

「In the food ingredient delivery business, the number of facilities selling food ingredients to care houses, welfare facilities and other customers increased, and the company conducted original promotional sales and campaigns to acquire new customers for “Smile Go-han,” its core food ingredient sets for general households. As a result, sales volumes slightly exceeded the previous year’s level and sales increased.」

「Although the company improved its detailed door-to-door sales service and conducted campaigns to acquire new customers, sales volumes of “Smile Go-han,” its core food ingredient sets for general households, fell below the previous year’s level, resulting in lower sales.」

「The sale of ingredient sets for Smile Gohan (すまいるごはん), the company's flagship product, included campaigns to acquire new customers, but the number of sets sold fell below the previous year.」

「In the food ingredient delivery business, the company conducted promotional activities to acquire new customers, including campaigns offering trial prices with strong value and an original program providing a week’s worth of popular menus at a special price. However, sales of food ingredient sets fell below the previous year’s level.」

「The Group has also pursued promotions to reactivate dormant members, as well as new campaigns featuring menus offering good value for new customers.」

「The Group has also pursued new campaigns featuring menus offering good value for new customers.」

「Our group also pursued new campaigns featuring value-oriented menus for new customers, as well as the so-called Celluriki promotion (self-liquidation), in which customers received a sticker with each purchase and could use the number of stickers collected to buy popular cookware at special prices.」