Yoshikei brand refresh
First written in FY2017-Q1. 2 of 5 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「Beginning with the 29 September issue, the name of the food ingredient kits for general households, the company’s core product, was changed to “Smile & table (スマイルテーブル),” and the menu lineup was completely revamped to pursue even greater taste.」
Yoshikei changed the name of its household food ingredient kits to “Smile & table” and revamped the menu lineup. - FY2017RestatedAnnual report
「As the Yoshikei franchisor celebrated its 40th anniversary, its branding was refreshed, including changes to the logo and employee uniforms, and it began selling a new menu, “Lovyu (ラビュ),” targeting “working mothers in their 20s and 30s.”」
The company reiterates the refresh of the brand, logo and uniforms marking the 40th anniversary. - FY2017-Q3RestatedAnnual report
「As the Yoshikei franchisor celebrated its 40th anniversary, it worked to strengthen its branding through the introduction of new menus and television commercials.」
The branding campaign marking the 40th anniversary, including the introduction of new menus and television commercials, is continuing. - FY2017-Q2AdvancedAnnual report
「As the Yoshikei franchisor celebrated its 40th anniversary, it worked to strengthen its branding through the introduction of new menus and television commercials.」
The company describes specific measures for the 40th-anniversary brand initiatives, following the refresh of the logo and uniforms with the introduction of new menus and television commercials. - FY2017-Q1First statedAnnual report
「As the Yoshikei franchisor celebrated its 40th anniversary, its branding was refreshed, including changes to the logo, employee uniforms and related items.」
First reported. The brand, logo and employee uniforms are being refreshed to mark the 40th anniversary.