Store Development Through Display Contests

「The Company worked to strengthen customer service capabilities by holding product study sessions conducted by the franchisor to improve product knowledge and sales-floor contests to enhance employee motivation.」

「In addition to working on merchandising tailored to the season and timing as an original sales initiative of the Group, the Company sought to improve employees’ product knowledge through product presentations by the franchisor. It also increased customer traffic by designating products for重点 sales and reviewing display methods.」

「In addition to working on merchandising tailored to the season and timing as an original sales initiative of the Group, the Company sought to improve product knowledge by receiving product presentations from the franchisor and worked to expand sales of branded products.」

「As an original initiative of the Group, the Company worked at each store to create merchandising presentations tailored to the season and timing, which were well received by customers. The Company also worked to reduce out-of-stocks caused by products featured in the media and on social media selling out. The increase in revenue from the 6 stores opened in the previous fiscal year also had a significant impact, resulting in a substantial increase in sales.」

「In the Gyomu Super business, the Company established original special sections, gave each store its own distinctive character, and focused on merchandising tailored to the season and timing. The Company also worked to reduce lost sales opportunities for popular products featured in the media. The reopening of local festivals and events, the recovery trend in demand from business customers, and the opening of 6 stores in the previous fiscal year also had a significant impact, resulting in a substantial increase in sales.」

「In the Gyomu Super business, the Company created attractive merchandising areas, including special sections such as “Asian Fair” and “Authentic Chinese,” and worked to optimize its product range and reduce lost sales opportunities for popular products.」

「In addition, we worked to improve the convenience of shopping by improving product displays and to attract customers by distributing information on bargains and other savings through email newsletters. As a result, sales exceeded the previous year's level at almost all stores.」

「In the Gyomu Super business, the Company continued from the previous fiscal year to formulate monthly merchandising strategies and worked to improve customer traffic by holding display contests at each store, featuring sales promotions such as in-store point-of-purchase displays and tastings, primarily for Gyomu Super original products.」

「In addition, employees carried out promotional activities, including in-store point-of-purchase displays and tastings, primarily for Gyomu Super original products, as part of an internal initiative. The Company held display contests to create distinctive merchandising presentations at each store, which improved employee motivation and, in turn, customer satisfaction. Sales at existing stores increased 3.3% from the same period of the previous year.」

「In addition, the Company held in-house display contests, primarily featuring Gyomu Super original products, as an internal initiative to develop stores that meet customer needs. As a result, sales at existing stores increased 3.7% from the same period of the previous year.」