Raising E-Commerce Penetration Through Fashion E-Commerce Infrastructure and Specialized Media
First written in FY2016. 17 of 24 entries say "Restated". Latest entry: 2026-06-06.
The whole theme swung hardest in 2017: 1 of 10 companies on the "Worse" side.
10 other companies' latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「Under these circumstances, the Group focused even more closely on creating a site attractive to both users and brands on ZOZOTOWN in order to increase unique users and improve the conversion rate (the percentage of unique users who make a purchase). Specifically, it worked to maximize ZOZOTOWN's sales capabilities by strengthening customer acquisition through TV commercials and online advertising during the ZOZOWEEK sales event, held for 11 days from 15 to 25 May 2025, and during the main summer sale, held from 25 June to 31 August 2025. In addition, it continued adding new brands across a broad range of categories to meet increasingly diverse user needs.」
The Group continued creating a site attractive to both users and brands and maximizing sales capabilities through ZOZOWEEK, the main summer sale, TV commercials, online advertising, and the addition of new brands. - FY2025-H1RestatedAnnual report
「Specifically, the Group worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event for 12 days from 15 to 26 May 2024 and 10 days from 11 to 16 and 19 to 23 September, and strengthening customer acquisition through TV commercials broadcast during the launch period of the main summer sale.」
The Group continued its established initiatives to increase ZOZOTOWN's sales and customer-acquisition capabilities through ZOZOWEEK, TV commercials, and the addition of new brands across a broad range of categories. - FY2024-Q3AdvancedAnnual report
「Specifically, the Group worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event in May, September, and November, for 10 days from 12 to 21 May 2023, 11 days from 12 to 18 and 21 to 24 September, and 17 days from 1 to 12 and 15 to 19 November, respectively, and strengthening customer acquisition through TV commercials broadcast during the launch period of the main summer sale. In addition, it held a Black Friday sales event for 4 days from 23 to 26 November 2023, creating a peak in autumn/winter product sales, helped by the drop in temperatures during the period.」
The Group expanded its initiatives to maximize sales capabilities by holding ZOZOWEEK in May, September, and November, and adding Black Friday to its TV commercials and other campaigns. - FY2024-Q2RestatedAnnual report
「Under these circumstances, the Group focused even more closely on creating a site attractive to both users and brands on ZOZOTOWN in order to increase unique users and improve the conversion rate (the percentage of unique users who make a purchase). Specifically, it worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event in May and September, for 10 days from 12 to 21 May 2023 and 11 days from 12 to 18 and 21 to 24 September, respectively, and strengthening customer acquisition through TV commercials broadcast during the launch period of the main summer sale.」
The Group continues operating ZOZOTOWN in a manner attractive to both users and brands through ZOZOWEEK, TV commercials, the addition of new brands, and other initiatives. - FY2023-Q3RestatedAnnual report
「Specifically, the Group worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event in May, September, and November 2022, for 10 days from 14 to 23 May, 11 days from 13 to 19 and 22 to 25 September, and 18 days from 3 to 13 and 17 to 23 November, respectively, and strengthening customer acquisition through TV commercials broadcast during the launch period of the main summer sale. In addition, it continued to actively add new brands across a broad range of categories to meet increasingly diverse user needs.」
The Group continues initiatives to expand its user base, purchase rate, and sales capabilities through ZOZOWEEK, TV commercials, and the addition of new brands. - FY2023-Q1RestatedAnnual report
「Specifically, the Group worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event for 10 days from 14 to 23 May 2022 and strengthening customer acquisition through TV commercials broadcast during the launch period of the main summer sale. In addition, it continued to actively add new brands across a broad range of categories to meet increasingly diverse user needs.」
The Group continues creating a site attractive to both users and brands through ZOZOWEEK, TV commercials, and the addition of new brands. - FY2022RestatedAnnual report
「Under these circumstances, the Group focused even more closely on creating a site attractive to both users and brands on ZOZOTOWN in order to increase unique users and improve the conversion rate (the percentage of unique users who make a purchase). Specifically, it worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event in May, September, and November 2021 and strengthening customer acquisition through TV commercials broadcast during the launch periods of the main summer and winter sales.」
The Group continues to strengthen its fashion e-commerce platform through higher user numbers and purchase rates, sales events, TV commercials, and the addition of new brands. - FY2022-Q3RestatedAnnual report
「Specifically, the Group worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event in May, September, and November 2021, for 10 days from 14 to 23 May, 10 days from 15 to 20 and 23 to 26 September, and 17 days from 5 to 14 and 17 to 23 November, respectively, and strengthening customer acquisition through TV commercials broadcast during the launch periods of the main summer and winter sales.」
The Group continued to maximize ZOZOTOWN's sales capabilities by holding ZOZOWEEK 3 times during the year, broadcasting TV commercials during the launch periods of the main summer and winter sales, and adding new brands. - FY2022-Q2RestatedAnnual report
「Specifically, the Group worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event in May and September 2021, for 10 days from 14 to 23 May and 10 days from 15 to 20 and 23 to 26 September, respectively, and strengthening customer acquisition through TV commercials broadcast during the launch period of the main summer sale. In addition, it continued to actively add new brands across a broad range of categories to meet increasingly diverse user needs.」
The Group continues creating a site attractive to both users and brands through ZOZOWEEK, TV commercials, and the addition of new brands. - FY2022-Q1RestatedAnnual report
「Under these circumstances, the Group focused even more closely on creating a site attractive to both users and brands on ZOZOTOWN in order to increase unique users and improve the conversion rate (the percentage of unique users who make a purchase). Specifically, it worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event for 10 days from 14 to 23 May 2021 and strengthening customer acquisition through TV commercials broadcast during the launch period of the main summer sale. In addition, it continued to actively add new brands across a broad range of categories to meet increasingly diverse user needs.」
The Group continues to strengthen its sales and customer-acquisition capabilities through ZOZOWEEK, TV commercials, and the addition of new brands. - FY2021-Q3AdvancedAnnual report
「Specifically, the Group worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event in May, September, and November 2020, for 10 days from 15 to 24 May, 10 days from 9 to 13 and 18 to 22 September, and 17 days from 6 to 15 and 19 to 25 November, respectively, and by strengthening customer acquisition through TV commercials broadcast in November at the same time as ZOZOWEEK. In addition, it continued to actively add new brands across a broad range of categories to meet increasingly diverse user needs.」
The Group held ZOZOWEEK 3 times during the year and strengthened customer acquisition by broadcasting TV commercials in November. It also continued adding new brands, making concrete progress in maximizing ZOZOTOWN's sales capabilities. - FY2021-Q2AdvancedAnnual report
「Under these circumstances, the Group focused even more closely on creating a site attractive to both users and brands on ZOZOTOWN in order to increase unique users and improve the conversion rate (the percentage of unique users who make a purchase). Specifically, it worked to maximize ZOZOTOWN's sales capabilities by holding the "ZOZOWEEK" sales event in May and September 2020, for 10 days from 15 to 24 May and for 10 days from 9 to 13 and 18 to 22 September, respectively, and by running a recommendation campaign for trending products as the autumn/winter products were launched in September. In addition, it continued to actively add new brands across a broad range of categories to meet increasingly diverse user needs.」
The Group made concrete progress in expanding its user base, purchase rate, and sales capabilities through ZOZOWEEK, recommendations for trending products, and the addition of new brands. - FY2021-Q1RestatedAnnual report
「Under these circumstances, the Group focused even more closely on creating a site attractive to both users and brands on ZOZOTOWN in order to increase unique users and improve the conversion rate (the percentage of unique users who make a purchase). Specifically, to support brands whose sales channels had been limited by the closure of physical stores, the Group ran a free-shipping campaign at its expense on the main ZOZOTOWN site for 6 weekend days in April 2020. In May, it held the "ZOZOWEEK" sales event for 10 days from 15 to 24 May 2020, and from 5 June it launched its main summer sale earlier than usual, taking steps to maximize ZOZOTOWN's sales capabilities.」
The Group held a free-shipping campaign to support the sales channels of brands whose physical stores were closed, the ZOZOWEEK event, and an early summer sale, and continued working to maximize ZOZOTOWN's sales capabilities. - FY2020-Q3AdvancedAnnual report
「On 17 December 2019, ZOZOTOWN began selling through PayPay Mall, the online shopping mall operated by Yahoo Japan Corporation. The rollout has been successful, with approximately 90% of the shops on ZOZOTOWN also selling through PayPay Mall.」
ZOZOTOWN began selling through an external e-commerce mall for the first time, and approximately 90% of its participating shops also began selling through PayPay Mall. - FY2020-Q2RestatedAnnual report
「During the first six months of the fiscal year, the Group focused on creating a site attractive to both users and brands on ZOZOTOWN in order to increase unique users and improve the conversion rate (the percentage of unique users who make a purchase). Specifically, the Group continued to actively add new brands across a broad range of categories to meet increasingly diverse user needs, and held a sales event ahead of the consumption tax increase.」
The Group continues to strengthen its fashion e-commerce platform by creating a site attractive to both users and brands, adding new brands, and holding sales events. - FY2018ReframedAnnual report
「Regarding the “revolution in how people buy clothes,” ZOZOTOWN already carries approximately 6,400 brands, so the business is entering a phase of refinement and stable growth.」
The focus shifted from expanding brands and services to refining the business and pursuing stable growth on a base of approximately 6,400 brands. - FY2018-Q2RestatedAnnual report
「In this environment, during the six-month period ended in the second quarter of the current fiscal year, the Group devoted even greater efforts to creating a site attractive to both users and brands in order to expand the number of unique users of ZOZOTOWN and improve its conversion rate, defined as the purchase rate among unique users.」
The Group continues to create a site attractive to both users and brands to increase the number of users and purchase rate. - FY2018-Q1RestatedAnnual report
「To expand the number of unique users of ZOZOTOWN and improve its conversion rate, the Group has devoted even greater efforts to creating a site attractive to both users and brands.」
The Group continues to pursue a policy of building a fashion e-commerce site attractive to both users and brands and increasing the number of users and purchase rate. - FY2017-Q3RestatedAnnual report
「The Group has devoted even greater efforts to creating a site attractive to both users and brands in order to expand the number of unique users of ZOZOTOWN and improve its conversion rate, defined as the purchase rate among unique users.」
The Group continues to pursue a policy of building a fashion e-commerce site attractive to both users and brands and increasing the number of users and purchase rate. - FY2017-Q2RestatedAnnual report
「The Group has devoted even greater efforts to creating a site attractive to both users and brands in order to expand the number of unique users of ZOZOTOWN and improve its conversion rate, defined as the purchase rate among unique users.」
The Group continues to pursue a policy of building a fashion e-commerce site attractive to both users and brands. - FY2017-Q1RestatedAnnual report
「Under the corporate philosophy, “Make the world stylish, bring smiles to the world,” the Group conducts its business primarily through operating ZOZOTOWN, one of Japan’s largest fashion e-commerce sites, and WEAR, a fashion media platform.」
The Group continues to operate fashion e-commerce and media businesses centered on ZOZOTOWN and WEAR. - FY2016First statedAnnual report
「Build more convenient fashion e-commerce infrastructure for both consumers and brands, as well as internet media specializing in fashion, and promote the expansion of e-commerce penetration in the apparel and accessories market.」
The Group first stated its policy of building the business as e-commerce infrastructure and media, rather than merely as an online retail site.