Developing and Launching New Menus and Products

「付加価値を高めた高単価商品の継続的な投入などにより、売上高は引き続き拡大基調にあります。」

「Regarding our product strategy, we refreshed Yomenya Goemon's core menu in March and Hoshino Coffee's core menu in June. We also worked to strengthen our marketing capabilities by reviewing menus with greater added value in each business format and making seasonal menu changes, thereby enhancing the product appeal of both new and existing brands and providing products that satisfy customers.」

「In existing businesses, Group companies and business formats worked to expand sales by increasing average customer spending through the rollout of higher-priced, higher-value-added seasonal and other products, as well as revisions to standard menus in certain business formats.」

「In our existing businesses, group companies and business formats worked to develop higher-priced products with greater added value, including seasonal products, and revised menus, thereby increasing average customer spend and expanding sales.」

「While placing greater emphasis on seasonal appeal, we will provide menus that satisfy customers in each age group, including children's menus and services for seniors.」

「In our existing businesses, we continued the initiatives undertaken during the COVID-19 pandemic, including introducing new products at stores, expanding takeaway menus and retail-store products, and growing the wholesale business, while strengthening new store openings.」

「Regarding our product strategy, we provide products that satisfy customers by strengthening the development of menus tailored to each season.」

「In our existing businesses, we have introduced and renewed new products across each business format, including」

「In our existing businesses, we continued the initiatives undertaken during the COVID-19 pandemic, including introducing new products at stores, expanding takeaway menus and retail-store products, and growing the wholesale business, while strengthening new store openings.」

「Regarding our product strategy, we changed the core menu at Yomenya Goemon and completely revamped the breakfast menu at Hoshino Coffee.」

「At Yomenya Goemon, in addition to changing the core menu, we continued working to strengthen our marketing capabilities, including by introducing seasonal menus,」

「In our existing businesses, we have introduced and renewed new products at stores across each business format, including」

「We continue the initiatives undertaken during the COVID-19 pandemic, including introducing new products at stores, expanding takeaway menus and retail-store products, and growing the wholesale business, while」

「In our existing businesses, we prioritized initiatives responding to operating conditions during the COVID-19 pandemic, including introducing new products at stores, expanding takeaway menus and retail-store products, and growing the wholesale business.」

「At Doutor Coffee Shop, we test-launched plate menus at business districts and commercial facilities to attract new customers and meet lunch demand. At Excelsior Caffé, we introduced rice dishes at all stores, which were very well received by customers. Accordingly, we will expand the number of Doutor Coffee Shop locations offering these dishes and continue selling them as one of our new popular menu items.」

「At Doutor Coffee Shop, we renewed the breakfast set using whole-wheat bread, known for its fragrant flavor and pleasantly firm texture, and ran campaigns involving the purchase of liquid products such as iced coffee. At Excelsior Caffé, we also launched products including bagel sandwiches made with plant-based ingredients and soy-based meat, which were very well received by customers.」

「We focused on launching new products tailored to stay-at-home consumption and continued working to expand our business by developing and selling new products.」

「The company worked to expand its business by focusing on launching new products suited to stay-at-home consumption and continuing to develop and sell new products.」

「The company worked to expand its business by focusing on launching new products suited to stay-at-home consumption and continuing to develop and sell new products.」

「Doutor Coffee Shop launched seasonal Milano Sandwich products and two varieties of Stick Choux that can be eaten with one hand. In conjunction with Coffee Day on 1 October, it also sold Royal Highland Blend, a rare Arabica variety from Vietnam making its first appearance in Japan. Excelsior Cafe launched products including Deli Salad, a new, easy-to-eat set, and Warm Tapi, served at a temperature suitable for drinking through a straw, receiving very positive customer feedback.」

「Doutor Coffee Shop launched products including the generously filled Milano Sandwich Shrimp Mayo with Special Aurora Sauce and Yogurun, an original frozen drink. Excelsior Cafe also launched tea drinks made with large pieces of brightly colored fruit, receiving very positive customer feedback.」

「Doutor Coffee Shop launched products including the generously filled Milano Sandwich Shrimp Mayo with Special Aurora Sauce and Yogurun, an original frozen drink. Excelsior Cafe also launched tea drinks made with large pieces of brightly colored fruit, receiving very positive customer feedback.」

「Doutor Coffee Shop launched seasonal products including Sakura Crispy Choco Mille-Crêpes in spring, Milano Sandwich Domestic Beef Grilled Beef made with domestic beef, and Black Sugar Latte made with 100% black sugar from Iriomote Island, Okinawa Prefecture.」

「The company changed its menus with a focus on coffee flavor, adding two new blends, Hikoboshi Blend and Orihime Blend, to the former mainstay Hoshino Blend, while enhancing its drink sets. Business has continued to progress smoothly.」

「In its existing businesses, the company actively pursued initiatives including new menu development and store renovations aimed at enhancing brand value.」

「The company revamped its menus with a focus on coffee flavor, adding two new blends, Hikoboshi Blend and Orihime Blend, to the former mainstay Hoshino Blend, while enhancing its drink sets. It has continued to perform steadily by responding to customer needs.」

「In its existing businesses, the company actively pursued new menu development and the launch of new business formats.」

「The company worked to develop new menus and enhance existing menus across each business format.」

「Doutor Coffee Shop launched products including Uji Matcha Frozen, made with domestically grown azuki beans, and Aomori Apple Straight Juice, made with 100% Sun Fuji apples grown in Aomori Prefecture without removing the leaves. Excelsior Cafe launched frozen drinks using domestically grown pineapple and white peach with yogurt added for a moderate acidity, among other products, receiving strong customer support.」

「For the Yomenya Goemon brand, which marked its 40th anniversary, all products were reviewed and revamped around the original Japanese-style spaghetti concept, accurately capturing customer needs.」

「At Yomenya Goemon, all products were reviewed and revamped with the original Japanese-style spaghetti concept, while menus were developed for new brands and changed for other existing brands.」

「Active development of new menu items and launch of new business formats」

「In our existing businesses, we actively developed new menu items」