Business Continuity and Business Model Transformation in the New Normal

「We continue to take company-wide measures to ensure safe and secure shopping and workplace environments in response to COVID-19. In addition, after comprehensively examining changes in consumer behavior and working styles during the pandemic, we reviewed store operating hours and shortened them at some stores.」

「At our stores and sales floors, we have implemented thorough hygiene management and infection-prevention measures, prioritizing the health and safety of customers and employees. These include maintaining social distancing, hand sanitization and temperature checks, and antiviral measures at employee facilities. We also provided workplace vaccinations for employees, their cohabiting family members, and employees of certain business partners.」

「As measures to secure earnings and respond to customers under the state of emergency, we worked to strengthen the tenant operation support system for PARCO ONLINE STORE and promotional initiatives such as free shipping.」

「As restrictions on going out spread, we advanced sales activities using digital technologies to adapt to new lifestyles. Specifically, in the department store business, we expanded the product range available through online shops and worked on remote sales through online customer service and video streaming from store counters.」

「We advanced digital initiatives as new measures adapted to new lifestyles. In the department store external sales business, which maintained stable earnings even during the pandemic, we introduced live commerce as a new initiative at events for external sales customers and received a favorable response. In the PARCO business, we continued to hold online exhibitions and strengthen cross-border e-commerce for China.」

「As stores reopened, we developed sales methods suited to the new lifestyle while prioritizing the safety and security of customers and employees and implementing thorough hygiene management, including store layouts that avoided the Three Cs and temperature checks at entry. In the department store business, we pursued live shopping for Hokkaido products and online customer service for premium brands, while in the PARCO business we held online exhibitions and pursued livestream commerce targeting China.」

「We resumed operations sequentially, starting with the food floors in May, and had resumed operations at all stores and throughout all facilities by late May. Since reopening, we have implemented thorough hygiene management, prioritizing the safety and peace of mind of customers and employees through measures including social distancing and temperature checks.」

「Our Group views this situation as the new normal and, to ensure corporate survival, has begun initiatives to maintain connections with customers in the future without being constrained by conventional thinking, based on multiple scenarios reflecting differences in the period until COVID-19 is contained and the extent of its impact.」