Consideration of Entry into the Fashion Rental Business
First written in FY2020. 5 of 6 entries say "Advanced", first in FY2021. Latest entry: FY2026-H1.
3 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「The fashion subscription service “AnotherADdress (アナザーアドレス),” operated by 株式会社大丸松坂屋百貨店, launched a new service for corporate customers, “AnotherADdress.biz,” in addition to its existing individual memberships.」
In the fashion subscription business, we expanded the target customer base from individuals to corporations. - FY2025AdvancedAnnual report
「The fashion subscription business “AnotherADdress” operated by Daimaru Matsuzakaya Department Stores worked with 株式会社BiSUS to quantify greenhouse gas emissions generated when a single garment is rented once.」
We advanced the fashion subscription business by quantifying greenhouse gas emissions per rental and visualizing customers' contribution to emissions reductions. - FY2024-Q1AdvancedAnnual report
「As part of our efforts to strengthen our online business, in March this year we expanded the product range of the fashion subscription service “AnotherADdress” ahead of business expansion, including the addition of men's products, which had been frequently requested by customers.」
In the fashion rental and circular business, we expanded the product range of AnotherADdress by adding men's products. - FY2022-Q1AdvancedAnnual report
「Based on the belief that clothing is not disposable, we launched the fashion subscription business “AnotherADdress” with the aim of transforming it into a business model that delivers greater sustainability for society and the environment by emphasizing fashion's essential value and sustainable initiatives.」
We advanced our consideration of the fashion rental and circular business into the launch of the fashion subscription business AnotherADdress. - FY2021AdvancedAnnual report
「Realizing new business opportunities by promoting the circular economy」
In response to the shift from ownership to sharing, we expanded our initiatives into circular businesses, including subscriptions, reuse and recycling, and upcycling, in addition to the fashion rental business we had previously been considering. - FY2020First statedAnnual report
「As the value placed on sharing rather than owning goods and services advances, we began studying the fashion rental business, including market conditions and the possibility of market entry, in response to these risks.」
As a measure addressing the sharing economy, we described for the first time in concrete terms our understanding of the fashion rental market and consideration of entering the business.