Strengthening CRM

「On the sales front, we launched different customer-reward initiatives each month and sought to create opportunities for customers to visit, thereby stimulating purchasing interest at both physical stores and the e-commerce site.」

「We also actively pursued initiatives at physical stores to expand our new customer base, including campaigns for new members, communications through social media and commercials on community FM radio.」

「We also introduced new products scheduled for launch the following month to the brand’s fan base and sought to increase visit frequency by taking advance orders.」

「In sales, we sought to increase customer traffic by strengthening advance sales for members and sending seasonal catalogues to top customers who visit frequently.」

「In sales, we held a campaign to encourage new memberships and strengthen new customer acquisition, while distributing seasonal catalogues with coupons to regular customers to encourage store visits and working to secure sales.」

「In sales, we continued to promote full-price sales while restraining discounts and sought to manage inventory efficiently by sharing information on strong-selling products among stores. To encourage store visits, we also distributed coupons to customers through social media.」

「We distributed seasonal catalogues with coupons to regular customers to attract customers.」

「In sales, we held a secret sale for regular customers and distributed direct mail with discount coupons to customers who had not visited for some time, seeking to increase customer traffic. At the same time, we continued to implement set-discount initiatives to stimulate purchasing and worked to increase average spend per customer.」

「In sales, we sought to attract customers through ongoing promotional activities, including sales campaigns such as “10% OFF when purchasing a set” and “2X POINTS,” distributing “special coupons” at stores to encourage visits, and distributing “3X POINTS promotional direct mail” to regular customers of specific brands. In sales, we distributed catalogues with discount coupons to regular customers to encourage store visits, while also continuing to run regular set-discount campaigns and distribute promotional gifts, seeking to improve customer loyalty and secure sales.」

「In sales, we took measures to address the decline in customer traffic, including sending promotional direct mail offering benefits such as “3X POINTS” to attract customers to physical stores, introducing upcoming products to visiting customers on tablets, and encouraging repeat visits by distributing coupons at checkout. In sales, we sought to increase customer traffic by acquiring new customers through campaigns to encourage new brand memberships, approaching existing customers through initiatives such as higher points accrual rates, and continuing to run sales campaigns offering discounts on sets.」

「In sales, we ran weekly campaigns to encourage new memberships in the brand loyalty program, worked to acquire new customers, and strengthened our approach to existing customers through initiatives such as higher points accrual rates, thereby seeking to increase customer traffic.」

「At each store, we sought to improve the purchase rate and encourage repeat visits by thoroughly implementing attentive customer service centered on actively approaching customers, guiding them inside the store, and communicating with them.」

「At the checkout, the Company distributed coupons to customers, thereby helping to increase the repeat-visit rate.」

「The Company encouraged customers to register, collected their information and prepared to take action directly, such as communicating sale information by direct mail, thereby carrying out initiatives aimed at increasing future store visits.」

「Under the new structure, the Company identified recovery in performance as an essential priority, set 7 items as its broad improvement policies and has been implementing them since March: “realizing attractive stores and VMD,” “strengthening CRM,” “refining merchandising,” “strategic selection of suppliers,” “thorough cost reduction,” “accelerating the sell-through of prior-year inventory” and “expanding the EC business.”」

「With recovery in performance as an imperative, we established the following 7 initiatives as our broad improvement policy and have been advancing them since March: creating attractive stores and visual merchandising, strengthening CRM, refining merchandising, making strategic supplier selections, thoroughly reducing costs, accelerating the disposal of inventory from prior fiscal years, and expanding the EC business.」

「Under the new structure, the Company set 7 items as its broad improvement policies and has been implementing them since March: “realizing attractive stores and VMD,” “strengthening CRM,” “refining merchandising,” “strategic selection of suppliers,” “thorough cost reduction,” “accelerating the sell-through of prior-year inventory” and “expanding the EC business.”」

「Specifically, we are working toward an early recovery in performance through initiatives focused on: ① creating attractive stores and visual merchandising, ② strengthening CRM, ③ refining merchandising, ④ strategically selecting suppliers, ⑤ thoroughly reducing costs, ⑥ accelerating the sell-through of prior-year inventory, and ⑦ expanding the e-commerce business.」