Rebuilding Customer-Focused Stores and Attentive Consultative Selling
First written in FY2017. 3 of 7 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026.
8 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In terms of sales, we held customer benefit campaigns regularly to encourage visits and purchases both at physical stores and through EC (e-commerce), while working to maintain and expand our customer base. We also conducted internal incentive campaigns to improve the motivation of our own staff.」
In addition to strengthening attentive service and customer engagement, we conducted regular customer benefit initiatives and internal incentive campaigns, extending the focus to motivating sales-floor staff. - FY2026-H1AdvancedAnnual report
「On the sales side, we sought to increase customer traffic and encourage repeat visits by running discount initiatives and coupon campaigns weekly, working to increase customer numbers.」
In addition to strengthening attentive service and customer engagement, sales operations have taken concrete form in attracting customers and encouraging repeat visits through weekly discount and coupon campaigns. - FY2020RestatedAnnual report
「At each store, we sought to improve the purchase rate and encourage repeat visits by thoroughly implementing attentive customer service centered on actively approaching customers, guiding them inside the store, and communicating with them.」
The practice of encouraging purchases and repeat visits through active customer outreach, in-store guidance, and attentive service has continued. - FY2020-Q2RestatedAnnual report
「As our sales policy for the fiscal year, we adopted “customer first” and worked to provide service and create stores that customers would choose, thereby raising customer satisfaction and ultimately converting it into sales. On the sales floor, actively inviting customers into the stores improved the entry rate, while active and attentive communication with customers inside the stores improved the purchase rate.」
Customer-first service and store development, together with sales through active and attentive communication, have continued. - FY2020-Q1ReframedAnnual report
「We actively approached customers, as we do on the sales floor, creating points of contact and recommending products to increase their willingness to buy and raise the conversion rate. We also carefully listened to customers to understand their needs and provide more precise product recommendations, working to further improve the conversion rate.」
The rebuilding of attentive, service-oriented selling has taken concrete form in active customer outreach, product recommendations, customer interviews, and needs-based proposals at the point of sale. - FY2018-Q1AdvancedAnnual report
「Under the theme of maximizing the time spent engaging with customers, we thoroughly raised store staff awareness and sought to strengthen customer service. We also conducted goal-setting training for all store managers to improve the ability of each store to execute sales initiatives.」
To rebuild customer service and attentive, service-oriented selling, we raised store staff awareness and conducted goal-setting training for all store managers. - FY2017First statedAnnual report
「We thoroughly implemented customer-focused store development and customer service at each store, and worked to rebuild our strength in attentive, service-oriented selling that requires time and care.」
Measures to strengthen customer service at each store and rebuild attentive, service-oriented selling that requires time and care are described together for the first time.