Promoting Company-wide Sales Initiatives
First written in FY2017-Q1. 10 of 21 entries say "Advanced", first in FY2017. Latest entry: 2026-07-15.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
4 other companies' latest entry also says "Cited as achieved".
- 2026-07-15Cited as achievedEarnings forecast revision
「In addition to reservations secured during peak periods, including December and January, exceeding expectations, both existing-store sales and customer count have remained above the prior-year levels.」
Reservations during peak periods, existing-store sales, and customer count were all reported above the prior-year levels. - FY2027-H1RestatedAnnual report
「In addition, bookings remained firm as a result of stronger efforts to acquire members of the company's own app and LINE members.」
The company continued to report sales promotion measures linking stronger acquisition of members of its own app and LINE members to booking acquisition, as well as firm booking levels. - FY2026-H1AdvancedAnnual report
「We focused on operating existing locations efficiently, strengthened efforts to acquire members of our own app and LINE members, and used this to secure bookings.」
As a sales promotion measure, efforts to acquire members of the company's own app and LINE members were strengthened, leading to booking acquisition. - FY2024AdvancedAnnual report
「From the third quarter onward, the busy season, we focused on acquiring bookings, particularly during periods with high customer traffic, and on optimising costs through staffing focused on efficiency, including by reviewing business hours, as we managed store operations.」
For sales promotion, booking acquisition was strengthened during periods with high customer traffic in the busy season, and operations were conducted in combination with efficient staff allocation. - FY2024-Q3AdvancedAnnual report
「During the third quarter, the company advanced store operations through active promotional activities and efficient staffing timed to the year-end party season, an opportunity to attract customers.」
For sales promotion, active promotional activities were conducted for the year-end party season to acquire customers. Revenue growth year on year for the same quarter was reported in the North Kanto, Greater Tokyo and Tohoku areas. - FY2023-Q3AdvancedAnnual report
「In this environment, while working to prevent the spread of infection, we sought to strengthen our acquisition of year-end party bookings by providing dishes individually and preparing a “Social Distancing Course”, centred on private rooms and individually served dishes.」
Sales promotion measures were made more specific through individually served dishes and the preparation of a “Social Distancing Course” to capture year-end party demand, as well as booking acquisition using private rooms. - FY2023-Q2RestatedAnnual report
「We are promoting the use of advertising media, including for takeout and delivery, while managing operations with a focus on operating efficiency.」
Operations focused on customer acquisition and operating efficiency through takeout, delivery and the use of advertising media continue. - FY2020-Q2RestatedAnnual report
「With regard to advertising, we previously relied mainly on media provided by other companies for our internet advertising, but from the cumulative second quarter we have been shifting toward directing customers through our own media. We expect this measure to help secure regular customers going forward.」
Sales promotion measures continue to shift from advertising centred on media provided by other companies to directing customers through the company's own media. - FY2020-Q1AdvancedAnnual report
「With regard to advertising, we previously relied mainly on media provided by other companies for our internet advertising, but from the cumulative first quarter we have been shifting toward directing customers through our own media. We expect this measure to help secure regular customers going forward.」
As a sales promotion measure, the company began shifting from advertising centred on media provided by other companies to directing customers through its own media, with the aim of securing regular customers. - FY2019RestatedAnnual report
「Specifically, we are working to improve customer traffic through enhanced advertising and secure repeat customers through improved store operating capabilities.」
Sales promotion measures combining customer acquisition through advertising with repeat-customer retention through store operating capabilities remain in place. - FY2019-Q3RestatedAnnual report
「At existing locations, we are working to improve customer traffic by strengthening advertising and secure repeat customers by improving store operating capabilities.」
Sales promotion measures remain in place to secure customer traffic and repeat customers by strengthening advertising and store operating capabilities. - FY2019-Q2RestatedAnnual report
「At existing locations, we are working to improve customer traffic by strengthening advertising and secure repeat customers by improving store operating capabilities.」
Sales promotion measures remain in place to attract customers and secure repeat customers by strengthening advertising and improving store operating capabilities. - FY2019-Q1RestatedAnnual report
「To improve the performance of existing locations, we are strengthening advertising to improve our ability to attract customers and seeking to increase revenue through higher customer visits.」
Sales promotion measures remain in place to strengthen advertising, increase customer traffic and visits, and raise revenue at existing locations. - FY2018AdvancedAnnual report
「To strengthen sales promotion, we have sought to increase customer visits mainly through SEO measures for locations near train stations and stronger advertising on social media. The participating locations have secured approximately the expected number of visits, and we will seek to increase revenue at existing locations by expanding the number of target locations going forward.」
The company's sales promotion policy was made more specific through SEO measures and stronger social media advertising at locations near train stations, and it was reported that the participating locations secured the expected number of visits. - FY2018-Q3RestatedAnnual report
「Sales promotion through enhanced advertising is showing a certain degree of effectiveness, and we will seek to acquire new customers by further increasing the number of target locations.」
Sales promotion through enhanced advertising continues to show a certain degree of effectiveness, and the company continues to pursue a policy of acquiring new customers by further increasing the number of target locations. - FY2018-Q2AdvancedAnnual report
「This segment consists primarily of suburban locations that have been operating for relatively long periods, and appears to have been the most heavily affected by declining alcohol consumption and stronger alcohol sales by other types of businesses. Despite these conditions, sales promotion through enhanced advertising is showing a certain degree of effectiveness. Going forward, we intend to acquire new customers by further increasing the number of target locations.」
Sales promotion through enhanced advertising was confirmed to be having a certain degree of effectiveness, and the company indicated that it intends to acquire new customers by increasing the number of target locations. - FY2018-Q1AdvancedAnnual report
「We are shifting our sales promotion efforts from encouraging repeat visits, as in the past, to placing a stronger focus on acquiring new customers. The number of participating locations has remained above the previous year's level.」
The focus of sales promotion was specifically changed from encouraging repeat visits to acquiring new customers, and progress at participating locations was reported to be above the previous year's level. - FY2017AdvancedAnnual report
「Sales promotion through enhanced advertising using shared advertising media」
In addition to company-wide sales promotion, the company identified sales promotion through shared advertising media under its capital and business alliance as a specific measure. - FY2017-Q1First statedAnnual report
「We are also promoting sales company-wide, and expect these synergistic effects to help us break out of the downward revenue trend going forward.」
The company outlined measures to break out of the downward revenue trend by pursuing company-wide sales promotion together with format conversions and store renovations.