Sales promotion through the 60th Anniversary Campaign
First written in FY2022-Q1. 5 of 8 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024DroppedAnnual reportThe 60th anniversary campaign was not presented as a standalone initiative for the fiscal year, and promotional efforts have shifted to television commercials, TVer, influencers and school support campaigns, among other measures.
- FY2024-Q3AdvancedAnnual report
「In terms of sales promotion, the company worked to increase order volume through TVer video advertising, TV commercials, promotional posts by influencers, a 2-month Shoe Festival campaign, and the continued implementation of limited-time sales.」
Following the 60th anniversary campaign, promotional efforts were expanded to TVer video advertising, television commercials, influencer posts, a two-month shoe festival campaign and limited-time sales. However, the number of orders was below the level in the same period of the previous year. - FY2024-Q2AdvancedAnnual report
「In terms of sales promotion, the company conducted TV commercials, promotional posts by influencers, and campaigns such as the Shoe Festival campaign featuring coupon giveaways, while working to acquire new customers and increase repeat purchases by existing customers.」
Following the 60th anniversary campaign, promotional efforts were expanded to a shoe festival campaign featuring television commercials, influencer promotion and coupon giveaways. - FY2024-Q1AdvancedAnnual report
「In the mail-order business, sales promotion initiatives included a sale offering 50 summer shoe items at promotional prices under the slogan “Let’s Make Up for Three Summers!”, coupons commemorating the official app surpassing 700,000 downloads, and the establishment of seasonal special online sales sections.」
Following the 60th anniversary campaign, promotional efforts were expanded to a support-price sale on 50 summer footwear items, coupons celebrating more than 700,000 app downloads, and a special online sales section. - FY2023RestatedAnnual report
「In the mail-order business, we implemented sales promotion measures including household support and new-life support campaigns, promotional posts by influencers featuring promotional products, and coupons celebrating 600,000 app downloads, working to acquire new customers and encourage orders from existing customers.」
The company continues efforts to acquire new customers and encourage orders from existing customers through influencers, coupons celebrating 600,000 app downloads, and household and new-life support campaigns. - FY2022-Q3AdvancedAnnual report
「Following the 60th anniversary campaign conducted from February through July 2021, the company strengthened its marketing by implementing various campaigns, including expanded social media posts promoting sales promotion products using influencers and coupons commemorating more than 350,000 app downloads.」
After running the 60th anniversary campaign through July, the company shifted its promotional efforts to influencer marketing on social media and coupons celebrating more than 350,000 app downloads. - FY2022-Q2AdvancedAnnual report
「We continued the 60th anniversary campaign launched in February 2021 and advanced measures including web advertising and expanded influencer marketing on social media featuring school products and promotional products.」
The company continued its 60th anniversary campaign and expanded influencer marketing on social media featuring school products and promotional products. - FY2022-Q1First statedAnnual report
「In the mail-order business, the company continued the 60th anniversary campaign launched in February 2021 and pursued sales promotion measures including social media initiatives using influencers and Instagram, as well as a campaign commemorating more than 200,000 downloads of the HIRAKI official app.」
The company has continued its 60th anniversary campaign since February 2021 and is promoting mail-order sales through measures including social media initiatives and a campaign celebrating more than 200,000 downloads of its official app.