Strengthening Information Delivery and Customer Acquisition Through the Official App and Digital Tools
First written in FY2017. 12 of 22 entries say "Restated". Latest entry: FY2026.
3 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Our loyalty program, Alpen Group Members, has steadily expanded its membership, with approximately 16.34 million registered members as of the end of June 2026.」
Membership increased from approximately 12.83 million in the previous fiscal year to approximately 16.34 million. The foundation for strengthening customer touchpoints by analyzing member and purchasing data and linking e-commerce with stores is expanding. - FY2024AdvancedAnnual report
「As of the end of June 2024, approximately 12.83 million people were registered in our loyalty program. We believe that effective use of this customer data will enable us to further improve the accuracy of strategy formulation and product procurement and planning. Accordingly, we will promote data-driven management so that all employees become more attuned to data and the entire company can make data-based decisions rather than relying on intuition or experience.」
Membership increased from approximately 11.0 million to approximately 12.83 million, and we continue company-wide data-driven management using member data for strategy formulation, procurement, and product planning. - FY2024-Q3RestatedAnnual report
「We also continued to strengthen coordination between stores and e-commerce and pursue digital initiatives for disseminating information, thereby improving sales capabilities.」
We continue to use digital channels, including stronger coordination between stores and e-commerce and digital information delivery. - FY2024-Q2RestatedAnnual report
「We also continued to advance digital initiatives, including stronger coordination between e-commerce and stores and enhanced information delivery to app members.」
We continue our digital initiatives, including stronger coordination between e-commerce and stores and information delivery to app members. - FY2024-Q1RestatedAnnual report
「We also continued to advance digital initiatives, including stronger coordination between e-commerce and stores and enhanced information delivery to app members.」
We continue our digital initiatives, including stronger coordination between e-commerce and stores and information delivery to app members. - FY2023AdvancedAnnual report
「As of the end of June 2023, approximately 11.0 million people were registered in our loyalty program. We believe that effective use of this customer data will enable us to further improve the accuracy of strategy formulation and product procurement and planning. Accordingly, we will promote data-driven management so that all employees become more attuned to data and the entire company can make data-based decisions rather than relying on intuition or experience.」
Our digital initiatives have developed from e-commerce and app usage into strategy formulation, procurement, and product planning using data from approximately 11.0 million members, as well as company-wide data-driven management. - FY2023-Q3RestatedAnnual report
「The Group also continues to strengthen its digital operations, including by improving e-commerce website services, strengthening coordination with stores and enhancing information provided to app members.」
We continue to use digital channels, including improvements to our e-commerce site, coordination with stores, and information delivery to app members. - FY2023-Q2RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations, including by expanding e-commerce website services and strengthening coordination with stores,」
We continue to advance digital initiatives, including expanding services on our e-commerce site and strengthening coordination with stores. - FY2022AdvancedAnnual report
「To establish a competitive advantage in the e-commerce market for sports and leisure products, we will continuously improve the usability of our e-commerce site and the purchasing experience, while pursuing omnichannel initiatives that maximize the value of our brick-and-mortar stores, thereby delivering services that are genuinely convenient, easy to use, and appealing to customers.」
Our digital strategy has evolved from expanding the e-commerce site alone to omnichannel initiatives integrating e-commerce and brick-and-mortar stores. Coordination with approximately 400 stores and improvements to the purchasing experience were also identified as sources of competitive advantage. - FY2022-Q3AdvancedAnnual report
「Against this backdrop, the Group continues to strengthen its digital operations, including by expanding e-commerce website services and improving convenience, increasing membership in its proprietary points program, and strengthening coordination between stores and e-commerce, in order to respond quickly to new lifestyles and consumer behavior.」
In addition to strengthening our existing e-commerce site, loyalty program, and digital marketing, we are strengthening coordination between stores and e-commerce. - FY2022-Q2RestatedAnnual report
「Against this backdrop, the Group continues to strengthen its digital operations, including by expanding services and improving convenience on its e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to new lifestyles and consumer behavior.」
We continue to use digital channels, including our e-commerce site, loyalty program, and digital marketing. - FY2022-Q1RestatedAnnual report
「Against this backdrop, the Group has been prioritizing the strengthening of its digital operations, including by expanding services and improving convenience on its e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to new lifestyles and consumer behavior.」
To respond to changes in lifestyles and consumer behavior, we continue our digital initiatives, including our e-commerce site, loyalty program, and digital marketing. - FY2021-Q3RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations, including by expanding its own e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to rapidly changing lifestyles and consumer behavior.」
To respond to changes in lifestyles and consumer behavior, we continue to strengthen our own e-commerce site, loyalty program, and digital marketing. - FY2021-Q2RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations, including by expanding its own e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to rapidly changing lifestyles and consumer behavior.」
To respond to changes in lifestyles and consumer behavior, we continue to strengthen our own e-commerce site, loyalty program, and digital marketing. - FY2021-Q1RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations, including by expanding its own e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to rapidly changing lifestyles and consumer behavior.」
To respond to changes in lifestyles and consumer behavior, we continue to strengthen our own e-commerce site, loyalty program, and digital marketing. - FY2020-Q3RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations by expanding its own e-commerce website, increasing membership in its proprietary points program, and strengthening digital marketing, in order to respond quickly to rapidly changing consumer behavior.」
As part of our ongoing use of digital channels, we continue to strengthen our own e-commerce site, loyalty program, and digital marketing. - FY2020-Q1RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations by expanding its own e-commerce website, increasing membership in its proprietary points program introduced in April 2019, and strengthening digital marketing, in order to respond quickly to rapidly changing consumer behavior.」
We continue to strengthen our digital initiatives beyond the official app, including our own e-commerce site, loyalty program, and digital marketing. - FY2019-Q3AdvancedAnnual report
「Against this backdrop, the Group has been strengthening its e-commerce and digital operations by launching its own e-commerce website, reviewing its product mix and implementing digital marketing, in order to respond quickly to rapidly changing consumer behavior.」
We expanded our digital initiatives beyond the official app to include the launch of our own e-commerce site and the implementation of digital marketing. - FY2017First statedAnnual report
「We also strengthened digital marketing initiatives, including the renewal of our official app, and worked to enhance the delivery of information tailored to customer needs.」
The renewal of the official app, digital marketing, and customer-needs-based information delivery were identified as new customer acquisition and customer engagement initiatives.