Improving Customer Loyalty and Expanding the Customer Base Through the Alpen Group Card
First written in FY2017. 10 of 16 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
35 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Our loyalty program, Alpen Group Members, has steadily expanded its membership, with approximately 16.34 million registered members as of the end of June 2026.」
The customer membership base expanded from approximately 12.83 million to approximately 16.34 million. We continue to pursue optimal approaches using member and purchasing data and a seamless purchasing journey linking stores and digital channels. - FY2024AdvancedAnnual report
「Our loyalty program, Alpen Group Members, has steadily expanded its membership, with approximately 12.83 million registered members as of the end of June 2024.」
Membership increased from approximately 11.0 million in the previous fiscal year to approximately 12.83 million, demonstrating the expansion of the customer base in numerical terms. - FY2024-Q2RestatedAnnual report
「Enhancing information delivery to app members」
We are enhancing information delivery to app members and continue to strengthen communication with customers. - FY2024-Q1RestatedAnnual report
「Enhancing information delivery to app members」
We continue to enhance information delivery to app members and strengthen communication with customers. - FY2023AdvancedAnnual report
「Our loyalty program, Alpen Group Members, has steadily expanded its membership, with approximately 11.0 million registered members as of the end of June 2023.」
Membership increased from approximately 9.0 million stated for FY2022 to approximately 11.0 million. A policy of using member data for product assortments, procurement and planning, and individualized communications has also been outlined. - FY2023-Q3RestatedAnnual report
「Enhancing information delivery to app members」
We are enhancing information delivery to app members and continue to strengthen communication with customers. - FY2022AdvancedAnnual report
「We will build a data-driven organizational structure that can rapidly and effectively analyze data from approximately 9.0 million members and use it to optimize product assortments and develop new services. We also aim to deliver communications that individual customers can relate to, rather than standardized communications.」
Our initiatives have evolved from expanding membership in the former loyalty program to data-driven management that uses data from approximately 9.0 million members for product assortments, services, and individualized communications. - FY2022-Q3RestatedAnnual report
「Against this backdrop, the Group continues to strengthen its digital operations, including by expanding e-commerce website services and improving convenience, increasing membership in its proprietary points program, and strengthening coordination between stores and e-commerce, in order to respond quickly to new lifestyles and consumer behavior.」
We continue digital initiatives, including expanding membership in our proprietary loyalty program, and are working to expand our customer base. - FY2022-Q2RestatedAnnual report
「Against this backdrop, the Group continues to strengthen its digital operations, including by expanding services and improving convenience on its e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to new lifestyles and consumer behavior.」
We continue digital initiatives, including expanding membership in our proprietary loyalty program, and are working to expand our customer base. - FY2022-Q1RestatedAnnual report
「Against this backdrop, the Group has been prioritizing the strengthening of its digital operations, including by expanding services and improving convenience on its e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to new lifestyles and consumer behavior.」
We continue digital initiatives, including expanding membership in our proprietary loyalty program, and are working to expand our customer base. - FY2021-Q3RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations, including by expanding its own e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to rapidly changing lifestyles and consumer behavior.」
We continue digital initiatives, including expanding membership in our proprietary loyalty program, and are working to expand our customer base. - FY2021-Q2RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations, including by expanding its own e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to rapidly changing lifestyles and consumer behavior.」
We continue digital initiatives, including expanding membership in our proprietary loyalty program, and are working to expand our customer base. - FY2021-Q1RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations, including by expanding its own e-commerce website, increasing membership in its proprietary points program and strengthening digital marketing, in order to respond quickly to rapidly changing lifestyles and consumer behavior.」
We continue digital initiatives, including expanding membership in our proprietary loyalty program, and are working to expand our customer base. - FY2020-Q3RestatedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations by expanding its own e-commerce website, increasing membership in its proprietary points program, and strengthening digital marketing, in order to respond quickly to rapidly changing consumer behavior.」
We continue efforts to expand membership in our proprietary loyalty program introduced in April 2019. - FY2020-Q1AdvancedAnnual report
「Against this backdrop, the Group has been strengthening its digital operations by expanding its own e-commerce website, increasing membership in its proprietary points program introduced in April 2019, and strengthening digital marketing, in order to respond quickly to rapidly changing consumer behavior.」
We worked to expand membership in our proprietary loyalty program introduced in April 2019, and initiatives to expand the customer base have progressed to the expansion phase following its introduction. - FY2017First statedAnnual report
「① Achieve steady increases in customer numbers and average spend per customer by improving customer loyalty (b) Enhance marketing methods centered on the Alpen Group Card and expand the highly loyal customer base.」
The policy of translating higher customer loyalty into increases in customer numbers and average spend per customer, together with more sophisticated marketing centered on the Alpen Group Card, was organized as a key priority.