Organizational Restructuring and Sales-Floor Reform to Reflect Customer Needs

「Our challenges are to create clear reasons for customers to visit our brick-and-mortar stores and establish a structure capable of providing consistently high-quality customer service. In response, on the store side, we will actively open stores in areas where we have no presence and optimize our store network through a scrap-and-build approach. We will also continue developing flagship stores with an exceptional product range and experiential facilities, as well as investing in renovations at existing stores, to enhance the experiential value unique to physical stores. In terms of human resources, we will focus on developing specialist personnel known as “Real Players,” who actively practice sports themselves and can communicate their appeal.」

「We worked to strengthen sales capabilities, primarily by revitalizing existing stores, and to improve profitability.」

「We also continued to review product assortments and sales-floor development at existing stores, improve store staff expertise, strengthen coordination between stores and e-commerce, and pursue digital initiatives for disseminating information, thereby improving sales capabilities.」

「Against this backdrop, we strengthened new store openings, centered on opening our second and third large flagship stores in Fukuoka and Aichi prefectures. We also continued to review product assortments and sales-floor development at existing stores, improve store staff expertise, strengthen coordination between stores and e-commerce, and pursue digital initiatives for disseminating information, thereby improving sales capabilities.」

「Against this backdrop, our group strengthened store openings, led by our second large flagship store, while undertaking a fundamental review of product and sales-floor assortments at existing stores and working to improve store staff expertise, thereby strengthening sales capabilities at our brick-and-mortar stores.」

「Against this backdrop, our group strengthened store openings, centered on our second large flagship store, while undertaking a fundamental review of product and sales-floor assortments at existing stores and improving the expertise of store staff, working to strengthen sales capabilities at our brick-and-mortar stores.」

「As sports and leisure activities become more diverse, we are working to provide an appealing product range and thoroughly develop experiential sales floors that meet the varied needs of a broader customer base, while improving staff expertise and sales capabilities.」

「Against this backdrop, our group has been strengthening its brick-and-mortar stores through new openings, reviews of product assortments at existing stores, and sales-floor refurbishments. We have also further strengthened initiatives focused on our people, including training to enhance the expertise of store staff, working to increase sales.」

「Against this backdrop, our group strengthened its digital operations by expanding services on its e-commerce site and strengthening coordination with stores. At our brick-and-mortar stores, we also further advanced initiatives including reviewing product ranges, refurbishing sales floors, and providing training to enhance staff expertise, working to increase sales.」

「At our brick-and-mortar stores, we also reviewed our product range in line with the normalization of social activity, refurbished sales floors, and advanced initiatives including training to enhance staff expertise, working to increase store sales.」

「At our brick-and-mortar stores, we are working to expand our market share through new store openings and improve sales capabilities by strengthening training to enhance staff expertise.」

「At physical stores, we are remodeling sales floors at existing locations, strengthening training to improve staff expertise and working to enhance sales capabilities.」

「At physical stores, we are remodeling sales floors at existing locations, strengthening staff training to improve expertise and working to enhance sales capabilities.」

「Against this backdrop, the Group has been strengthening its e-commerce and digital operations by launching its own e-commerce website, reviewing its product mix and implementing digital marketing, in order to respond quickly to rapidly changing consumer behavior.」

「Under these circumstances, our group has been strengthening proposals for store merchandising by reviewing product ranges and display methods centered on national brands. We have also focused on increasing our sales share by strengthening in-store promotional activities, such as our original campaigns and expanding our club-fitting services, which are unique to physical stores.」

「Under these circumstances, our group is successively strengthening proposals for store merchandising by reviewing product ranges and display methods centered on national brands.」

「To respond to changing consumer needs and reflect them more quickly in our product range, our group is reorganizing its operations and moving away from conventional uniform store layouts toward store environments that present products more attractively,」