Active sales promotion using the Web
First written in FY2019. 6 of 10 entries say "Advanced", first in FY2021. Latest entry: FY2026.
15 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The publishing and advertising business aimed to become the leading information hub in the prefecture and promoted digital promotional services such as social media account management, website production and PR video production. The number of government proposal projects won increased through proposal capabilities leveraging synergies within the Applied Group, while print advertising sales declined, resulting in net sales of ¥392 million, down 12.9% year on year.」
The company made its Web- and digital-based sales promotion more concrete through website production, PR video production, outsourced SNS account management and government proposal processes, increasing the number of projects won. - FY2024AdvancedAnnual report
「The main factor was an increase in advertising expenses, strategically raised mainly for Web advertising, which resulted in revenue growth and higher sales commissions.」
The company stated that it strategically increased advertising expenses, mainly for Web advertising, resulting in revenue growth and higher sales commissions. - FY2024-Q3RestatedAnnual report
「③ The publishing and advertising business aimed to become the leading information hub in the prefecture and, in addition to publishing town information magazines, commemorative publications and fan books, promoted digital promotional support services such as social media account management and video distribution services. Net sales were ¥248 million, up 5.6% year on year.」
The company continues its digital sales promotion activities combining publications, outsourced SNS account management and outsourced video distribution. - FY2024-Q1RestatedAnnual report
「In the publishing and advertising business, 株式会社シティ情報ふくおか, based in Fukuoka, sought to expand the business by promoting a broad range of activities beyond publishing, including the production of social media and video content, projects for government agencies and local governments, and various planning and operational services.」
The company continues to combine SNS and video content production, business for government and local-government clients, and planning and operations in its Web- and digital-based sales promotion. - FY2023AdvancedAnnual report
「Selling, general and administrative expenses for the fiscal year under review were ¥6.888 billion, up 5.0% year on year. The main factor was an increase in selling expenses, including sales commissions and advertising expenses, due to new promotional activities centred on Web-related initiatives.」
The company advanced new promotional activities centred on Web-related initiatives, resulting in higher selling expenses, including sales commissions and advertising expenses. - FY2023-Q3AdvancedAnnual report
「③ The publishing and advertising business aimed to become the leading information hub in the prefecture and, in addition to publishing town information magazines and planning books, promoted digital promotional support services such as social media account management and video content production, while focusing on proposal-based sales to local governments. Net sales were ¥234 million, down 0.1% year on year.」
For Web and digital sales promotion, the company has specified video content production in addition to outsourced SNS account management, giving greater substance to promotional methods for its publishing and advertising businesses. - FY2022-Q2AdvancedAnnual report
「The publishing and advertising business aimed to become the leading information hub in the prefecture, enhanced the appeal of its website through the digital edition City Information Fukuoka+ with additional in-depth information from its town information magazine, and promoted digital promotional sales such as social media account management services and proposal-based sales to local governments. Net sales were ¥142 million, compared with ¥436 million in the previous corresponding period.」
The company has given greater substance to its Web-based sales promotion by adding the digital edition of “シティ情報ふくおか＋,” outsourced SNS account management services and sales activities targeting local governments. - FY2022-Q1RestatedAnnual report
「Revenue was ¥66 million, compared with ¥199 million in the same period of the previous year, as the company focused on digital sales activities, including outsourced SNS account management services.」
The company continues digital sales promotion activities, including outsourced SNS account management services. - FY2021AdvancedAnnual report
「The main factors were a ¥54 million increase in advertising expenses from proactive advertising activities centred on Web advertising, and a ¥37 million increase in sales promotion expenses from proactive sales promotion activities, implemented in response to robust IT investment demand from corporations and individuals.」
The company continued and expanded sales promotion centred on Web advertising, reporting increases of ¥54 million in advertising expenses and ¥37 million in sales promotion expenses. - FY2019First statedAnnual report
「This was because advertising expenses increased by ¥99 million as a result of newly initiated proactive sales promotion activities using the Web.」
The company newly launched Web-based sales promotion activities, resulting in a ¥99 million increase in advertising expenses.