Improving customer responsiveness and the service structure in the musical instrument sales business
First written in FY2016. 26 of 39 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-08-10.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
0 other companies' latest entry also says "Worsened".
- 2026-08-10WorsenedResults
「楽器販売 215百万円（前年同四半期比104.4％）、セグメント利益は33百万円（同96.0％）となりました。」
売上高は増加した一方、楽器販売のセグメント利益は前年同期比96.0％へ減少した。 - FY2026WorsenedAnnual report
「In the musical instrument sales business, appropriate pricing reflecting higher procurement costs due to global inflation and the weaker yen resulted in substantial price increases, but sales remained at approximately the prior-year level. At the same time, we worked to secure earnings by reducing expenses, introducing products and conducting sales activities in response to changes in the market environment. We also worked to improve the skills of personnel in both the repair and sales divisions, strengthen our systems to provide comprehensive maintenance and enhanced after-sales service, and offer highly specialised services that customers will continue to choose, thereby enhancing corporate value. Sales in the musical instrument sales business were ¥661 million (101.4% year on year), and segment profit was ¥45 million (82.4%).」
Sales remained at approximately the prior-year level even after substantial price increases, and the company proceeded with product launches, sales activities, skills enhancement in the repair and sales divisions, and stronger maintenance and after-sales service systems. However, segment profit declined from ¥55 million in the prior year to ¥45 million. - FY2026-H1AdvancedAnnual report
「In the musical instrument sales business, we significantly raised prices for products sold last year in response to inflation and the weaker yen, but the number of store visitors did not decline and we were able to maintain sales. In addition, as concerts and competitions and activities by school clubs and civic organisations remained active, sales of musical instruments, reeds as consumables, and reed-making products were maintained at the same level as the prior year. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media.」
The company maintained store visits and sales even after significantly raising prices for products sold, and maintained sales of musical instruments, reeds and other products at the same level as the prior year. It also continued its original events, campaigns, and internet and social-media advertising. - FY2025-H1AdvancedAnnual report
「Despite price increases for products sold in response to global inflation and the weaker yen, the number of store visitors did not decline, and rush demand emerged ahead of the price revision in late April this year, resulting in higher musical instrument sales. Concerts and competitions and activities by school clubs and civic organisations were also active, and demand for musical instruments, reeds as consumables, and reed-making products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media.③ Musical Instrument Sales Sales were ¥353 million (133.6% year on year), and segment profit was ¥47 million (257.9%).」
The number of store visitors did not decline despite price increases and the weaker yen, and the company captured rush demand ahead of the price revision. It continued its original events, campaigns, and internet and social-media advertising, with sales of ¥353 million and segment profit of ¥47 million, both well above the prior-year period. - FY2024AdvancedAnnual report
「Despite price increases for products sold in response to global inflation and the weaker yen, the number of store visitors did not decline, and there was also rush demand ahead of the planned price revision in April this year, resulting in higher musical instrument sales. Concerts and competitions and activities by school clubs and civic organisations were also active, and demand for musical instruments, reeds as consumables, and reed-making products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media.」
The number of store visitors did not decline despite price increases due to inflation and the weaker yen, and the company captured demand ahead of the price revision. It continued infection-control measures, original events, campaigns, and internet and social-media advertising. Sales were ¥509 million, and segment profit was ¥29 million (127.8% year on year). - FY2024-Q3WorsenedAnnual report
「Despite price increases for products sold in response to global inflation and the weaker yen, the number of store visitors did not decline. Concerts and competitions and activities by school clubs and civic organisations were also active, and demand for musical instruments, reeds as consumables, and reed-making products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media. Sales in the musical instrument business were ¥382 million (105.4% of the prior-year period), and segment profit was ¥22 million (91.9%).」
Store visits, musical activities, and demand for musical instruments and consumables showed an upward trend, while events, campaigns, and internet and social-media advertising continued. However, segment profit was ¥22 million, or 91.9% of the prior-year quarter, below the prior-year period. - FY2024-Q2WorsenedAnnual report
「Despite price increases for products sold in response to global inflation and the weaker yen, the number of store visitors did not decline. Concerts and competitions and activities by school clubs and civic organisations were also active, and demand for musical instruments, reeds as consumables, and reed-making products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media.」
Store visits, musical activities, and demand for musical instruments and consumables showed an upward trend, while events, campaigns, and internet and social-media advertising continued. However, segment profit declined from ¥22 million in the prior-year period to ¥18 million. - FY2024-Q1AdvancedAnnual report
「As the effects of COVID-19 gradually eased, the number of store visitors gradually increased, concerts and competitions and activities by school clubs and civic organisations became more active, and demand for musical instruments, reeds as consumables, and reed-making products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media. Sales in the musical instrument business were ¥148 million (103.4% of the prior-year period), and segment profit was ¥15 million (101.3%).」
Store visits and musical activities became more active, and demand for musical instruments and reeds showed signs of increasing. The company continued its original events, campaigns, and internet and social-media advertising, and both sales and segment profit exceeded those in the prior-year quarter. - FY2023AdvancedAnnual report
「As the effects of COVID-19 gradually eased, the number of store visitors gradually increased, concerts and competitions resumed, and school clubs and civic organisations also began resuming activities. Demand for musical instruments, consumables and other related products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media. Sales in the musical instrument sales business were ¥467 million (118.3% year on year), and segment profit was ¥23 million (391.0%).」
Against a backdrop of recovering store visits and musical activities, the company held original events and campaigns and promoted sales through the internet and social media. Sales in the musical instrument business were ¥467 million, and segment profit was ¥23 million. - FY2023-Q3AdvancedAnnual report
「As the effects of COVID-19 gradually eased, the number of store visitors gradually increased, concerts and competitions resumed, and school clubs and civic organisations also began resuming activities. Demand for musical instruments, consumables and other related products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and worked to increase the frequency of promotional activities using the internet and social media.」
Demand for musical instruments and consumables showed signs of increasing as store visits, concerts and school-club activities resumed. The company implemented infection-control measures, held original events and campaigns, and promoted sales through the internet and social media. Sales were ¥362 million, and segment profit was ¥24 million (315.4% year on year). - FY2023-Q2AdvancedAnnual report
「As the effects of COVID-19 gradually eased, the number of store visitors gradually increased, concerts and competitions resumed, and school clubs and civic organisations also began resuming activities. Demand for musical instruments, consumables and other related products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media. As a result, sales exceeded those in the prior-year quarter. Sales in the musical instrument business were ¥258 million (131.2% of the prior-year period), and segment profit was ¥22 million (822.0%).」
Demand recovered as store visits, concerts and school-club activities resumed, and the company implemented infection-control measures, held original events and campaigns, and promoted sales through the internet and social media. Sales were 131.2% of the prior-year period, and segment profit was ¥22 million. - FY2023-Q1AdvancedAnnual report
「As the effects of COVID-19 gradually eased, the number of store visitors began to increase, concerts and competitions resumed, and school clubs and civic organisations also began resuming activities. Demand for musical instruments, reeds as consumables, and reed-making products showed signs of increasing. To further increase sales, we continued thorough infection-control measures, held original events and campaigns, and increased the frequency of promotional activities using the internet and social media. As a result, sales exceeded those in the prior-year quarter. Sales in the musical instrument business were ¥143 million (127.3% of the prior-year period), and segment profit was ¥15 million (319.3%).」
Demand increased as store visits, concerts and school-club activities resumed, and the company held original events and campaigns and promoted sales through the internet and social media. Sales were 127.3% of the prior-year period, and segment profit was ¥15 million. - FY2022AdvancedAnnual report
「In response, we sought to restore sales by implementing thorough infection-control measures, including requiring reservations for store visits to try out or purchase musical instruments, further expanding the online shop as a non-face-to-face sales channel, and increasing the frequency of promotional activities using the internet and social media to stimulate purchase intent. Sales in the musical instrument sales business were ¥395 million (131.6% year on year), and segment profit was ¥5 million (compared with a segment loss of ¥25 million in the prior-year period).」
The company introduced reservations for store visits, infection-control measures, online-shop expansion, and internet and social-media advertising. Sales in the musical instrument sales business were ¥395 million, and segment profit was ¥5 million, turning profitable from a ¥25 million loss in the prior year. - FY2022-Q3AdvancedAnnual report
「Although the cancellation of concerts and competitions and the suspension of activities by school clubs and civic organisations due to the spread of COVID-19 continued to affect the business and the operating environment remained challenging, demand for musical instruments, reeds as consumables, and reed-making products showed signs of recovery, and sales exceeded those in the prior-year quarter. We continued to offer a wide selection of high-quality products tailored to market needs and plan various campaigns, while focusing on thorough infection-control measures and customer-focused services to restore performance.」
Demand for musical instruments, reeds and other products showed signs of recovery, and sales exceeded those in the prior-year quarter. Sales were ¥310 million, and segment profit was ¥7 million, turning profitable from a ¥25 million loss in the prior-year period. - FY2022-Q2AdvancedAnnual report
「Although the cancellation of concerts and competitions and the suspension of activities by school clubs and civic organisations due to the spread of COVID-19 continued to affect the business and the operating environment remained challenging, demand for musical instruments, reeds as consumables, and reed-making products showed signs of recovery, and sales exceeded those in the prior-year quarter. We continued to offer a wide selection of high-quality products tailored to market needs, further expand the online shop and plan various campaigns, while focusing on thorough infection-control measures and customer-focused services to restore performance.」
Demand related to musical instruments recovered, and sales exceeded the prior-year period. Segment results also improved from a loss of ¥24 million in the prior-year period to a profit of ¥2 million, while the company continued to expand its online shop and pursue campaigns, infection-control measures and customer-focused services. - FY2022-Q1AdvancedAnnual report
「Although the cancellation of concerts and competitions and the suspension of activities by school clubs and civic organisations due to the spread of COVID-19 continued to affect the business and the operating environment remained challenging, demand for musical instruments, reeds as consumables, and reed-making products showed signs of recovery, and sales exceeded those in the prior-year quarter when the first state of emergency was declared. We worked to restore performance by offering a wide selection of high-quality products tailored to market needs, further expanding the online shop, planning various campaigns, and seeking to increase store visitors through thorough infection-control measures and customer-focused services. Sales in the musical instrument sales business were ¥112 million (264.2% of the prior-year period), and segment profit was ¥4 million (compared with a segment loss of ¥20 million in the prior-year period).」
Although the effects of the pandemic remained, demand for musical instruments and consumables showed signs of recovery. Sales were ¥112 million, or 264.2% of the prior-year period. Segment results also improved from a loss of ¥20 million to a profit of ¥4 million. - FY2021WorsenedAnnual report
「The business was heavily affected by the spread of COVID-19. In addition to fewer store visitors due to the state of emergency, the cancellation of concerts and competitions and the suspension of activities by school clubs and civic organisations reduced demand for musical instruments, reeds as consumables, and reed-making products, resulting in sales being approximately half the level of the prior-year period.」
Due to lower demand, sales in the musical instrument business were 55.9% of the prior-year period, and segment loss was ¥25 million, representing a deterioration in profitability. - FY2021-Q3WorsenedAnnual report
「In the musical instrument sales business, conditions remained challenging due to the impact of the COVID-19 pandemic, including lower in-store sales resulting from fewer store visitors and lower sales of consumables due particularly to amateur players refraining from activities, although conditions had improved compared with when the state of emergency was declared in April 2020. We worked to restore performance by offering a wide selection of high-quality products tailored to market needs, further expanding the online shop, planning various campaigns, seeking to increase store visitors through thorough infection-control measures and customer-focused services. Sales in the musical instrument business were ¥209 million (50.2% of the prior-year period), and segment loss was ¥25 million (compared with segment profit of ¥20 million in the prior-year period).」
Conditions improved from when the state of emergency was declared, and the company pursued online-shop expansion, campaigns, infection-control measures and customer-focused services. However, sales were only 50.2% of the prior-year period, and performance deteriorated from segment profit of ¥20 million to a loss of ¥25 million. - FY2021-Q2WorsenedAnnual report
「In the musical instrument sales business, we offered a wide selection of high-quality products tailored to market needs and provided attentive service from the customer's perspective. However, in addition to the effects of fewer store visitors while the state of emergency was in effect and the successive cancellation of concerts and other events, the recognition of losses on disposal of fixed assets caused sales and profit to deteriorate compared with the prior-year period. Following the lifting of the state of emergency, we resumed trial-playing sales of completed leads and established procedures incorporating new infection-control measures, and the number of store visitors has gradually increased. We are also working to promote sales through both mail-order and in-store channels while monitoring the course of the COVID-19 pandemic. Sales in the musical instrument business were ¥119 million (37.5% of the prior-year period), and segment loss was ¥24 million (compared with segment profit of ¥26 million in the prior-year period).」
Sales were 37.5% of the prior-year period due to fewer store visitors and cancelled events, and segment profit deteriorated from a profit of ¥26 million to a loss of ¥24 million. The company is proceeding with the resumption of trial-playing sales, infection-control measures, and a focus on both mail-order and in-store sales. - FY2021-Q1WorsenedAnnual report
「In the musical instrument sales business, we offered a wide selection of high-quality products tailored to market needs and provided attentive service from the customer's perspective. However, in addition to declining sales due to fewer store visitors while the state of emergency was in effect and the successive cancellation of concerts and other events, the recognition of losses on disposal of fixed assets caused both sales and profit to deteriorate compared with the prior-year period.」
Although the company continued to provide products and services, sales declined due to fewer store visitors and the cancellation of concerts and other events during the state of emergency. Sales were ¥42 million (25.1% of the prior-year period), and segment loss was ¥20 million (compared with segment profit of ¥20 million in the prior-year period). - FY2020WorsenedAnnual report
「In the musical instrument sales business, we offered a wide selection of high-quality products tailored to market needs and provided attentive service from the customer's perspective. We also held concerts and workshops featuring leading musicians from Japan and overseas, contributing to the improvement of performers' skills across all levels, while working to earn trust as a specialist retailer and improve performance. As the number of store visitors began to decline from March 2020 amid requests to refrain from going out and cancel events, we shifted the focus of our sales promotion efforts to mail-order sales to maintain revenue. Sales in the musical instrument sales business were ¥537 million (93.2% year on year), and segment profit was ¥23 million (75.9% year on year).」
While continuing to offer products and services and hold concerts and workshops, the company shifted the focus of its sales promotion efforts to mail-order sales in response to the decline in store visitors from March 2020. Both sales and segment profit were below the prior year. - FY2020-Q3WorsenedAnnual report
「In the musical instrument sales business, we offered a wide selection of high-quality products tailored to market needs and provided attentive service from the customer's perspective. We also held concerts and workshops featuring leading musicians from around the world, as well as clinics by professional domestic performers. By contributing to the improvement of the skills of performers across all levels, from beginners to music college students and professional musicians, we built trust as a specialist retailer and worked to improve performance.」
Although the company continued to offer products and attentive service and hold concerts, workshops and clinics, sales in the musical instrument business declined to ¥417 million (93.5% of the prior-year period), and segment profit declined to ¥20 million (70.6%). - FY2020-Q2AdvancedAnnual report
「In the musical instrument sales business, we provided products tailored to customer needs and delivered attentive service from the customer's perspective. We also held concerts and workshops featuring leading musicians from around the world, contributing to the improvement of skills among music college students and domestic performers, and receiving favourable reviews, while working to improve performance. Sales in the musical instrument business were ¥319 million (112.3% year on year), and segment profit was ¥26 million (181.9%).」
The company described measures including products tailored to customer needs, attentive service, and concerts and workshops featuring leading musicians from around the world. Sales were 112.3% of the prior-year period, and segment profit was ¥26 million, up 181.9% year on year. - FY2020-Q1AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide comprehensive services in order to secure stable earnings. Revenue was ¥169 million, or 106.5% of the same quarter of the previous year, and segment profit was ¥20 million, or 130.5%.」
By continuing to capture customer needs and provide services, segment profit from the musical instrument sales business was ¥20 million, or 130.5% of the prior-year period. - FY2019AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide comprehensive services in order to secure stable earnings.」
The company continued to capture customer needs and provide services, and revenue was ¥576 million while segment profit was ¥30 million, or 302.1% of the year-earlier level. - FY2019-Q3AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide comprehensive services in order to secure stable earnings.」
The company continued to capture customer needs and provide services, and revenue from musical instrument sales was ¥446 million, or 111.5% of the year-earlier level, while segment profit was ¥28 million, or 163.1%. - FY2019-Q2AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide comprehensive services in order to secure stable earnings.」
The company continued to capture customer needs and provide services, and segment profit in musical instrument sales was ¥14 million, or 102.8% of the year-earlier level. - FY2019-Q1AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide comprehensive services in order to secure stable earnings.」
The company continued to capture customer needs and provide services, and segment profit in musical instrument sales was ¥15 million, or 103.2% of the year-earlier level. - FY2018WorsenedAnnual report
「We will reduce expenses, launch products and conduct sales activities in response to changes in market conditions, and work to secure earnings. We will also enhance employees' expertise and improve maintenance and after-sales services for customers to build a service structure they continue to choose, thereby working to enhance corporate value.」
Although the company pursued product launches, sales activities, higher expertise, and maintenance and after-sales services, segment profit in the musical instrument sales business declined to ¥10 million, or 77.7% of the year-earlier level. - FY2018-Q3AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide a comprehensive service structure in order to secure stable earnings.」
The company continued to capture customer needs and provide a service structure, and segment profit increased from ¥13.354 million in the same period of the previous year to ¥17.715 million, or 132.7% of the year-earlier level. - FY2018-Q2AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide a comprehensive service structure in order to secure stable earnings.」
The company continued to capture customer needs and provide a service structure, and segment profit in musical instrument sales was ¥14 million, or 162.5% of the year-earlier level. - FY2018-Q1AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide a comprehensive service structure. Segment profit was ¥14 million, or 196.5% of the year-earlier level.」
The company continued to capture customer needs and provide a service structure, and segment profit in the musical instrument sales business was ¥14 million, or 196.5% of the year-earlier level. - FY2017AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide comprehensive services in order to secure stable earnings.」
The company continued to capture customer needs and provide services, and segment profit in the musical instrument sales business was ¥12 million, or 121.0% of the year-earlier level. - FY2017-Q3AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide comprehensive services in order to secure stable earnings.」
The company continued to capture customer needs and provide services, and profit in the musical instrument sales segment was ¥13 million, or 194.4% of the year-earlier level. - FY2017-Q2AdvancedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide a comprehensive service structure in order to secure stable earnings.」
The company continued to capture customer needs and provide a service structure, and profit in the musical instrument sales segment was ¥8 million, or 141.0% of the year-earlier level. - FY2017-Q1RestatedAnnual report
「In the musical instrument sales business, we worked to better capture customer needs and provide a comprehensive service structure in order to secure stable earnings.」
The company continues to capture customer needs, provide a service structure, and secure stable earnings. - FY2016First statedAnnual report
「We worked to better capture customer needs and provide comprehensive services in order to secure stable earnings.」
The company aims to build a service structure that customers continue to choose by launching products suited to market conditions, pursuing sales activities, and enhancing maintenance and after-sales service.