Expanding sales through new market development and the launch of new products and services

「The Company advanced sales activities centred on the N-BOX, WR-V, VEZEL, FREED and STEPWGN, while working to strengthen sales capabilities by improving sales skills through external training. It also promoted digital transformation to increase the rate of vehicle intake for repairs and inspections, and customers have been using web-based maintenance booking systems smoothly.」

「The Company advanced sales activities centred on an SUV fair featuring the ZR-V, WR-V and VEZEL, in coordination with initiatives by HONDA MOTOR CO.,LTD. Deliveries of the new FREED also began, contributing to sales and earnings. There was also no shortage of news, including the launch of the new N-BOX JOY in late September of this year.」

「To expand new vehicle sales, the Company actively conducted targeted sales activities focused on the N-BOX, which underwent a full model change in October 2023, targeting existing customers expected to replace or add to their vehicles and new customers likely to place orders through referrals. In addition, following the announcement in December 2023 of the new WR-V, scheduled for launch in March 2024, the Company began sales activities ahead of its launch.」

「The company worked to increase revenue by using customer-acquisition activities such as SMS messaging and introducing tools such as an online inspection booking system. It also pursued initiatives to improve skills, including helping new service staff obtain qualifications.」

「Going forward, while carefully monitoring changes in the business environment for each business, the Company will actively invest in real estate properties expected to generate stable long-term earnings, and seek to expand sales in the automobile sales and musical instrument sales businesses through proactive development of new markets and the launch of new products and services in existing markets.」

「The new Civic Type R was launched on 1 September 2022 and has been well received despite being a high-priced vehicle. The new SUV ZR-V has also received many orders.」

「On 1 September of this year, the new Civic Type R was launched and has been well received despite being a high-priced vehicle.」

「To increase sales further, the Company continued comprehensive virus-infection measures, held its own events and ran campaigns, and worked to increase the frequency of promotional activities using the internet and social media. As a result, net sales exceeded those in the same quarter of the previous year.」

「In addition to expanding its online shop as a non-face-to-face sales channel, the Company sought to stimulate purchasing interest and recover sales by increasing the frequency of promotional activities using the internet and social media.」

「The Company lowered the barrier to purchasing a new vehicle through the new subscription-based product “Rakuraku” and approached new and existing customers. In the inspection division, it introduced “Sludge Nizer,” a machine for cleaning engine-oil lines, which customers are already using and have received very favourably.」

「The Company continued to offer a broad range of high-quality products suited to market needs, further expand its online shop and plan various campaigns, while focusing on comprehensive virus-infection measures and customer-focused services, and worked to restore performance.」

「Although new vehicle sales were trending downward, there was no shortage of news, including the announcement and launch of the new electric vehicle Honda e and the minor model change to the N-BOX.」

「In addition, the Company sought to restore performance by offering a broad range of high-quality products suited to market needs, further expanding its online shop and planning various campaigns, while increasing store traffic through comprehensive virus-infection measures and customer-focused services.」

「Going forward, while carefully monitoring changes in the business environment for each business, the Company will actively invest in real estate properties expected to generate stable long-term earnings, and seek to expand sales in the automobile sales and musical instrument sales businesses through proactive development of new markets and the launch of new products and services in existing markets.」

「During the first nine months of the current consolidated fiscal year, there were no material changes to the management policies, management strategies or other matters established by our Group.」

「In the real estate business, the Company will actively invest in properties expected to generate stable long-term earnings. In the automobile sales and musical instrument sales businesses, it will seek to expand sales through proactive development of new markets and the launch of new products and services in existing markets.」

「During the cumulative third quarter period, there were no material changes to the management policies, management strategies or other matters established by the Group.」

「There were no material changes during the cumulative first quarter to the management policies, management strategies, or other matters established by the Group.」

「In the automobile sales and musical instrument sales businesses, the Company will seek to expand sales through proactive development of new markets and the launch of new products and services in existing markets.」