Strengthening marketing and accelerating the cycle from product development through sales
First written in FY2023-Q3. 8 of 16 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-08-04.
21 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The Group has identified the recovery of customer numbers at existing stores as a key issue and is promoting store reforms throughout the year to create attractive in-store environments.」
In addition to product development, the Group is promoting store reforms throughout the year that advance in-store presentation and store sales capabilities together, and is rolling them out across all stores. - FY2026-H1Added in-store customer experience initiativesAnnual report
「In addition to the product development capabilities on which we have focused to date, we are working to further strengthen customer service and sales capabilities. By enhancing the customer experience through sampling and tasting events and improvements to in-store displays, we aim to create reasons for customers to visit and stimulate their desire to purchase.」
In addition to product development, the company has identified improvements to the in-store customer experience through customer service and sales capabilities, sampling and tasting events, and store-display improvements as new specific initiatives. - FY2024RestatedAnnual report
「The Group has adopted a “food SPA” model that integrates product development, manufacturing and sales」
The Group continues to describe its food SPA model, integrating product development, manufacturing and sales, as a core business mechanism. - FY2024-Q3RestatedAnnual report
「Based on a business model it calls a “food SPA,” the company operates an integrated business covering development, manufacturing and sales, starting with customer needs」
The company continues to describe its integrated product-supply model, which covers development, manufacturing and sales starting from customer needs. - FY2024-Q1AdvancedAnnual report
「During the first quarter of the current consolidated cumulative period, sales increased in the B2C sales channels, namely stores, both directly operated and franchised, and e-commerce, after the company was featured on a television programme broadcast nationwide in April.」
The company explains that exposure on a television programme broadcast nationwide led to higher store and e-commerce sales, describing the specific impact of its marketing initiative. - FY2023RestatedAnnual report
「We are establishing a structure that accelerates the development, manufacturing and sales cycle and enables us to respond quickly with products tailored to customer needs.」
The company continues to pursue a policy of accelerating the cycle from product development to sales. - FY2023-Q3First statedAnnual report
「We have placed even greater emphasis on thoroughly accelerating the cycle from product development to sales, quickly developing, manufacturing and selling products that meet customer needs, and providing customers with products of value.」
The company is strengthening marketing and product development as key initiatives under the medium-term management plan ending with the fiscal year ending March 2025.