Consumer Support Campaign Amid Rising Prices
First written in FY2023-Q3. 6 of 11 entries say "Advanced", first in FY2024-Q2. Latest entry: FY2026.
25 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We also conducted a nationwide 20g volume-increase campaign for 3 products in the 「ご飯がススムキムチ」 series on 3 occasions to thank customers for their continued patronage, thereby promoting product sales.」
A nationwide 20g volume-increase campaign covering 3 products in the 「ご飯がススムキムチ」 series was conducted 3 times in total. - 2026-04-14RestatedEarnings
「We also conducted a nationwide 20g volume-increase campaign for 3 products in the 「ご飯がススムキムチ」 series on 3 occasions to thank customers for their continued patronage, thereby promoting product sales.」
The 20g increase campaign for products in the Gohan ga Susumu Kimchi series was conducted multiple times during the fiscal year. - FY2026-H1AdvancedAnnual report
「We also conducted 20g volume-increase campaigns for 3 products in the 「ご飯がススムキムチ」 series and 「牛角やみつきになる！丸ごと塩オクラ」 to thank customers for their continued patronage, thereby promoting product sales.」
In addition to the 3 products in the existing 「ご飯がススムキムチ」 series, 「牛角やみつきになる！丸ごと塩オクラ」 was added to the scope of the 20g volume-increase campaign. - FY2025RestatedAnnual report
「In terms of sales, to thank customers for their continued patronage and support their livelihoods, we conducted a 20g volume-increase campaign covering 3 products in the 「ご飯がススムキムチ」 series and promoted sales of the series.」
The company states that it also conducted a 20g volume-increase campaign covering 3 products in the ご飯がススムキムチ series during the fiscal year. - FY2025-Q1AdvancedAnnual report
「In terms of sales, フードレーベル conducted a campaign titled 「#牛角キムチでハピネス 新生活応援キャンペーン」 for 「牛角韓国直送キムチ」, offering prizes including assortments of 牛角-supervised products and BRUNO blender sets. The campaign also involved sales promotion through social media, including the official フードレーベル Instagram account.」
A campaign supporting people starting a new life was conducted for 牛角韓国直送キムチ, with the official Instagram account and other social media used for sales promotion. - FY2024AdvancedAnnual report
「In terms of sales, we conducted volume-increase campaigns for the 「ご飯がススムキムチ」 series and 「牛角韓国直送キムチ」 to thank customers for their continued patronage. We also launched the 「ピックルス公式」 LINE account for ご飯がススム and conducted campaigns offering free LINE stickers and digital gifts through LINE. In addition, フードレーベル conducted a campaign titled 「家計応援 牛角シリーズを買って食べて焼肉を楽しもう！プレゼントキャンペーン」 covering 6 products under the 牛角 brand.」
While continuing volume-increase initiatives, we expanded our promotional methods to include an official LINE account, LINE stickers, digital gifts and a campaign covering 6 牛角 brand products. - FY2024-Q3AdvancedAnnual report
「In terms of sales, we conducted volume-increase campaigns for the 「ご飯がススムキムチ」 series and 「牛角韓国直送キムチ」 to thank customers for their continued patronage. We also launched an official LINE account and conducted a campaign offering free LINE stickers featuring 「ススムくん」, the official character of 「ご飯がススムキムチ」. In addition, フードレーベル conducted a campaign titled 「家計応援 牛角シリーズを買って食べて焼肉を楽しもう！プレゼントキャンペーン」 covering 6 products under the 牛角 brand.」
In addition to expanding the previous volume-increase initiatives to multiple brands, we conducted a prize campaign covering 6 牛角 brand products and initiatives involving an official LINE account and LINE stickers. - FY2024-Q2AdvancedAnnual report
「In terms of sales, フードレーベル conducted a campaign titled 「家計応援 牛角シリーズを買って食べて焼肉を楽しもう！プレゼントキャンペーン」 covering 6 products under the 牛角 brand, as well as a campaign adding volume to 「牛角韓国直送キムチ330g」 to thank customers for their continued patronage.」
In addition to the prize campaign covering 6 牛角 brand products, a volume-increase campaign was conducted for 「牛角韓国直送キムチ330g」. - FY2024-Q1ReframedAnnual report
「In terms of sales, フードレーベル conducted a campaign titled 「家計応援 牛角シリーズを買って食べて焼肉を楽しもう！プレゼントキャンペーン」, covering 6 products including 「牛角韓国直送キムチ」 and 「牛角べったらdeキムチ」, with prizes including Japanese black beef and meal vouchers.」
The initiative was changed from the previous volume-increase campaigns to a household-support campaign offering prizes for 6 products in the 牛角 series. - FY2023RaisedAnnual report
「In terms of sales, amid successive increases in food prices, we conducted a campaign in November 2022 adding 20g to 「ご飯がススムキムチ」 as a way of supporting consumers’ livelihoods and thanking customers for their continued patronage, and received a favorable response. From February 2023, we expanded the campaign to 3 products in the ご飯がススム series and conducted a similar volume-increase campaign.」
The 20g volume-increase campaign was continued, with the scope expanded from February 2023 to 3 products in the series. - FY2023-Q3First statedAnnual report
「In terms of sales, amid widespread price increases, we conducted a campaign adding 20g to 「ご飯がススムキムチ」 as a way of supporting consumers’ livelihoods and thanking customers for their continued patronage.」
The note explains that the specific product initiative of adding 20g was implemented as a measure to support consumers’ livelihoods during a period of price increases.