Intensifying Price Competition in the Surimi Products Market
First written in FY2023. 4 of 6 entries say "Worsened", first in FY2025-H1. Latest entry: 2026-08-12.
Kibun Foods moved to the "Worse" side of this theme in 2024, 5 years after the typical company in this theme (2019).
The whole theme swung hardest in 2026: 41 of 85 companies on the "Worse" side.
34 other companies' latest entry also says "Worsened".
- 2026-08-12WorsenedEarnings
「Meanwhile, sales of prepared foods, particularly in the Chinese food category such as Chinese-style dumplings, declined due to intensifying price competition.」
Intensifying price competition materialized as lower sales of prepared foods, particularly in the Chinese food category. - FY2026WorsenedAnnual report
「Meanwhile, sales declined from the previous year in the highly competitive categories of other surimi products and prepared foods, particularly after the price revisions implemented in September.」
The challenging competitive environment and weak sales after the price revisions emerged as a decline in sales in the other surimi products and prepared foods categories. - 2026-05-15WorsenedRevision of earnings forecasts
「Meanwhile, sales declined from the previous year in the highly competitive categories of other surimi products and prepared foods, particularly after the price revisions implemented in September.」
In highly competitive categories, sales struggled after the September price revisions and fell below the previous year. - FY2025-H1WorsenedAnnual report
「Meanwhile, sales were also affected by an unusually long period of high temperatures and intensifying promotional competition among companies at retail outlets.」
Intensifying promotional competition among companies at retail outlets emerged as a factor affecting sales, highlighting competition in promotions in addition to the conventional risk of price competition. - FY2024RestatedAnnual report
「To avoid being drawn into price competition, the group seeks to maintain competitiveness by developing products differentiated from those of competitors and implementing promotional initiatives.」
The company has reaffirmed its policy of securing competitiveness through differentiated products and promotions in response to the risk of lower selling prices and higher promotional expenses. - FY2023First statedAnnual report
「If competition intensifies further in the retail market for the group's mainstay surimi-based products, the group's business performance could be affected by lower selling prices or higher promotional expenses.」
The company recognizes lower selling prices and higher promotional expenses resulting from intensifying price competition as risks and seeks to maintain competitiveness through differentiated products and promotional initiatives.