Stabilizing Sales and Reducing Costs Through Recurring Purchase Programs
First written in FY2016. 18 of 31 entries say "Restated". Latest entry: 2026-10-15.
1 other company's latest entry also says "Advanced".
- 2026-09-12Advancedprtimes.jpRegarding the subscription model, a specific scale of approximately 300,000 subscribers was reported.
- FY2026AdvancedAnnual report
「We will break down the customer’s entire purchase journey into “application and purchase,” “product delivery,” and “product use.” In addition to improving sales pages and enclosed materials and implementing follow-up measures, we will strengthen CRM (Note 1) to improve customer satisfaction, upselling (Note 2) rates, cross-selling (Note 3) rates, and retention rates.」
The company has set out a specific policy for improving its subscription-based revenue structure by making improvements at each of the 3 stages of the purchase journey and strengthening CRM, with the aim of increasing upselling, cross-selling, and retention rates. - FY2026-H1AdvancedAnnual report
「In addition, although selling and promotional expenses have exceeded expectations because the company began initiatives such as upselling to existing customers under its “LTV improvement” strategy, it expects the effects of these initiatives to emerge from the third quarter accounting period onward.」
For its subscription customer-based model, the company began initiatives such as upselling to existing customers to improve LTV and expects the effects to emerge from the third quarter accounting period onward. - FY2025-H1RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reconfirms that subscription customers account for approximately 70% of sales and that repeat purchases support stable growth. - FY2025-Q1RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reconfirms that subscription customers account for approximately 70% of sales and that repeat purchases support stable growth. - FY2024-Q3RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reconfirms that subscription customers account for approximately 70% of sales and that repeat purchases support stable growth. - FY2024-Q2RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reconfirms that subscription customers account for approximately 70% of sales and that repeat purchases support stable growth. - FY2024-Q1RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reconfirms that subscription customers account for approximately 70% of sales and that repeat purchases support stable growth. - FY2023-Q2RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reconfirms that subscription customers account for approximately 70% of sales and that repeat purchases support stable growth. - FY2023-Q1RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reconfirms that subscription customers account for approximately 70% of sales and that its revenue structure supports stable growth through repeat purchases. - FY2022RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reiterates that subscription customers account for approximately 70% of sales and that repeat purchases support stable growth. - FY2022-Q2RestatedAnnual report
「Approximately 70% of sales are supported by subscription customers, creating a revenue structure capable of stable growth as customers continue to purchase.」
The company reiterates that subscription purchases account for approximately 70% of sales and that its revenue structure supports stable growth through repeat purchases. - FY2021AdvancedAnnual report
「Specifically, as a result of promoting cross-selling (Note 9) and upselling (Note 10), the cross-selling incidence rate for the fiscal year rose from 1.5% to 8.9% compared with the previous fiscal year. In some months, the rate also exceeded 10% on a monthly basis, indicating certain results.」
The company has continued cross-selling and upselling as growth strategies for its subscription model, and the cross-selling incidence rate for the fiscal year rose from 1.5% to 8.9%. - FY2021-Q3AdvancedAnnual report
「Specifically, as a result of promoting cross-selling (Note 8) and upselling (Note 9), the cross-selling incidence rate during the cumulative third quarter under review rose from 1.3% to 8.8% compared with before these initiatives began. In some months, the rate also exceeded 10% on a monthly basis, indicating certain results.」
The company says it has continued cross-selling and upselling to existing subscription customers, with the cross-selling incidence rate rising from 1.3% to 8.8% and exceeding 10% in some individual months. - FY2021-Q2AdvancedAnnual report
「Specifically, as a result of promoting cross-selling (Note 6) and upselling (Note 7), the cross-selling incidence rate during the cumulative second quarter under review rose from 1.3% to 8.8% compared with before these initiatives began. These measures have produced certain results, including an improvement in LTV.」
The company made full-scale efforts to cross-sell and upsell to existing subscription customers, and the cross-selling incidence rate rose from 1.3% to 8.8%. The growth strategy for the subscription model is shifting from acquiring new customers alone toward expanding purchases by existing customers. - FY2021-Q1AdvancedAnnual report
「To date, we have expanded our business by acquiring new customers and increasing the number of subscription customers. During the cumulative first quarter under review, however, we also made a full-scale effort to approach existing subscription customers. Specifically, we promoted cross-selling (Note 5) and upselling (Note 6), and these initiatives have produced certain results, including an improvement in LTV.」
For its subscription-based model, the company has moved beyond acquiring new customers to making full-scale efforts to cross-sell and upsell to existing subscription customers, reporting results including an improvement in LTV. - FY2019RestatedAnnual report
「Sales to subscription customers account for approximately 70% of our total sales, and we believe that further improving services for existing customers is essential to securing stable earnings going forward.」
The company positions subscription purchases as the foundation of stable earnings, accounting for approximately 70% of sales, and regards continued improvement of services for existing customers as an ongoing priority. - FY2018RestatedAnnual report
「Sales to subscription customers account for approximately 70% of our total sales, and we believe that further improving services for existing customers is essential to securing stable earnings going forward.」
The company describes its subscription purchase system as the foundation of stable earnings and says that sales to subscription customers account for approximately 70% of total sales. - FY2017RestatedAnnual report
「As promotional measures for existing customers, the company continues to run various campaigns, including campaigns encouraging customers to switch to the annual purchase plan, which has a high retention rate and makes a significant contribution to sales, and product-inclusion campaigns accompanying the release of numerous new products. As a result, sales of each product have grown steadily without being concentrated in any particular product.」
Campaigns encouraging customers to switch to the annual purchase plan and product-inclusion campaigns with new products remain ongoing. - FY2017-Q3RestatedAnnual report
「As promotional measures for existing customers, the company continues to run various campaigns, including campaigns encouraging customers to switch to the annual purchase plan, which has a high retention rate and makes a significant contribution to sales, and product-inclusion campaigns accompanying the release of numerous new products. As a result, sales of each product have grown steadily without being concentrated in any particular product.」
Campaigns encouraging customers to switch to the annual purchase plan and product-inclusion campaigns with new products remain ongoing. - FY2017-Q2RestatedAnnual report
「As promotional initiatives for existing customers, we conducted various campaigns, including switching campaigns to the annual purchase plan and the delivery-every-3-months plan, both of which have high continuation rates and sales contributions, as well as in-package campaigns accompanying the numerous new product launches. As a result, sales of each product increased steadily without being concentrated in any particular product.」
Campaigns to switch to the annual purchase plan or the delivery-every-three-months plan, as well as product-inclusion campaigns, remain ongoing. - FY2017-Q1RestatedAnnual report
「As sales promotion initiatives, we conducted various promotional campaigns, including a three-month switching campaign, an annual purchase plan paid in 4 installments, an in-package campaign for existing customers and a trial-plan campaign for customers who had discontinued purchases. As a result, sales of each product increased steadily without being concentrated in any particular product.」
The company continued to conduct promotional campaigns based on periods and plans, promoting subscriptions and continued use by existing customers. - FY2016First statedAnnual report
「The main sales methods are subscription programs that regularly deliver the same product, including an “annual purchase plan,” a “basic plan with delivery every 3 months” and a “monthly delivery plan.”」
In addition to stabilizing sales by securing orders in advance, the company aims to optimize advertising expenditure, personnel expenses and inventory.