北の達人コーポレーション, a mail-order cosmetics and health food company, announced plans to develop products selected from ideas and set the product testing period at 1 month. It also outlined a growth strategy that includes developing the new “Hacktique” brand and establishing a base in Tokyo.
北の達人コーポレーション explained that it narrows down more than 100 ideas annually as candidates for commercialization and refines quality under more than 1,500 proprietary standards.
The company has been successively developing products that address consumer concerns such as bowel regularity and sagging skin. As part of its future growth strategy, it cited developing new brands and shifting to a Tokyo base to secure talent.
In an interview with President Kinoshita Katsuhisa (木下勝寿), the company discussed the specifics of its future development structure and growth strategy.