Launch of a New D2C Business by a Hired Aspiring Entrepreneur
First written in FY2022-Q2. 5 of 9 entries say "Advanced", first in FY2022-Q3. Latest entry: FY2025.
1 other company's latest entry also says "Dropped".
- FY2025DroppedAnnual report
「In light of these circumstances, the Company decided to end new customer acquisition and other initiatives for SPADE in order to optimize the allocation of its limited management resources. It will continue deliveries under subscriptions to existing subscription customers.」
For SPADE, in light of restrictions on advertising media and the sluggish LTV, the Company shifted to a policy of ending new customer acquisition and other initiatives while continuing only subscription deliveries to existing subscription customers. - FY2025-H1SPADE struggled to acquire new customersAnnual report
「During the current interim accounting period, the Company sought to acquire new customers for its core SPADE brand through various advertising media, but was experiencing difficulties.」
For the new D2C brand SPADE, the Company pursued new customer acquisition through various advertising media, but struggled during the current interim accounting period. Changes to offers and upselling to existing subscription customers also failed to produce the expected results. - FY2024AdvancedAnnual report
「During the fiscal year, SPADE renewed its device through joint development with a company responsible for manufacturing devices for a major electronic-cigarette manufacturer. This significantly shortened manufacturing lead times and improved the cost ratio. New customer acquisition also expanded after advertising restrictions were lifted in major media that had prohibited advertisements for electronic-cigarette-related products, and advertising investment efficiency improved through accumulated know-how in media where the Company had previously advertised.」
For SPADE, progress was made in shortening lead times and improving the cost ratio through joint device development with an external company, lifting advertising restrictions in major media, and expanding new customer acquisition through accumulated advertising-operation know-how. - FY2024-Q3RestatedAnnual report
「To create a core brand following "Kitanokaiteki Kobo," the Company established its New Business Planning Office and records brands launched by the office as "Other Brands." The program recruits multiple people with excellent business plans and a strong desire to start businesses, with the aim of launching new brands and D2C businesses.」
The Company has reaffirmed its policy of recruiting aspiring entrepreneurs through its New Business Planning Office and launching new brands and D2C businesses. It explains that Other Brands, including SPADE, are also expanding. - FY2024-Q2AdvancedAnnual report
「Sales profit from "Other Brands," including SPADE, was a loss of ¥7,382 thousand, but was ¥68,211 thousand higher than in the first quarter. New customer acquisition remained strong in the second quarter due to new video creative placements and other initiatives, and the brand recorded its highest monthly sales in July 2023. In August 2023, monthly sales profit turned positive, and the brand is expected to become a stable earnings base going forward.」
SPADE expanded new customer acquisition through new video creative placements and accumulated advertising-operation know-how, achieving its highest monthly sales in July 2023 and positive monthly sales profit in August. - FY2024-Q1AdvancedAnnual report
「During the cumulative first-quarter period, SPADE began to gain traction and is expected to become a new core source of revenue. New customer acquisition significantly exceeded initial expectations due to the renewal of devices and other products, the lifting of restrictions on advertising in major media that had previously prohibited advertisements for electronic-cigarette-related products, and improved investment efficiency through accumulated know-how in media where the Company had already been advertising.」
For the new D2C brand SPADE, new customer acquisition exceeded expectations due to device renewal, the lifting of restrictions on advertising in major media and accumulated advertising-operation know-how, marking progress toward becoming a core source of revenue. - FY2022AdvancedAnnual report
「The Company established its New Business Planning Office from the current consolidated fiscal year. It has adopted a policy of actively recruiting personnel with excellent business plans and a strong desire to start businesses, and launching new D2C businesses. On 27 October 2021, it released the new brand "SPADE," which sells electronic cigarettes containing its proprietary next-generation inhalation-sensation ingredient "CIGANITIN" (patent pending), with no nicotine or tar and no secondhand smoke.」
The Company established its New Business Planning Office and advanced its concept of a new D2C business led by aspiring entrepreneurs into the concrete launch of a business with SPADE's release on 27 October 2021. It also launched MENVE in the following fiscal year. - FY2022-Q3AdvancedAnnual report
「The Company established its New Business Planning Office from the current consolidated fiscal year. It has adopted a policy of actively recruiting personnel with excellent business plans and a strong desire to start businesses, and launching new D2C businesses. On 27 October 2021, it released the new brand "SPADE," which sells electronic cigarettes containing its proprietary next-generation inhalation-sensation ingredient "CIGANITIN" (patent pending), with no nicotine or tar and no secondhand smoke.」
The Company established its New Business Planning Office, gave concrete form to its policy of launching a new D2C business led by aspiring entrepreneurs, and released the new brand "SPADE" on 27 October 2021. - FY2022-Q2First statedAnnual report
「The Company plans to launch a new D2C business led by recruited aspiring entrepreneurs, among other initiatives.」
The Company stated for the first time its plan to recruit aspiring entrepreneurs and proceed with the launch of a new D2C business. It describes this as one of the measures for the current consolidated fiscal year, alongside M&A and the expansion of existing subsidiaries' businesses.