Upward revision to the revenue forecast based on enhanced customer-acquisition capabilities
First written in FY2018-Q1. 6 of 24 entries say "Raised", first in FY2018-Q2. Latest entry: FY2027-H1.
The whole theme swung hardest in 2024: 1 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Other".
- FY2027-H1Interim revenue below forecast; operating profit above forecastAnnual report
「During the current interim accounting period, revenue came in broadly in line with the plan at ¥6,102.345 million, ¥110.196 million below the earnings forecast, or 1.8% below forecast.」
In the standalone results, interim revenue was 1.8% below forecast, while operating profit was ¥321.015 million, ¥23.568 million, or 7.9%, above forecast. In light of the variance, the Company will assess sales conditions by product, the mix of subscription plans and profitability, while optimising sales terms, advertising operations and supply management. - FY2026AchievedAnnual report
「As a result, performance for the consolidated fiscal year exceeded the earnings forecast across the board: sales of ¥11,210.259 million, up 9.0% from forecast; operating profit of ¥1,000.995 million, up 11.6%; ordinary profit of ¥1,037.544 million, up 13.8%; and net income attributable to owners of the parent of ¥695.939 million, up 11.9%.」
Full-year consolidated sales and each profit level exceeded the earnings forecasts. - 2026-04-17AdvancedEarnings presentation
「FY2027 is expected to generate record-high consolidated sales of ¥15,962 million (+42.4% year on year)」
The Company provided a specific FY2027 sales forecast based on increased new-customer acquisition, new-product launches and accumulated subscription sales. - FY2026-H1Interim sales above forecast, profit below forecastAnnual report
「As a result, performance for the six-month interim consolidated accounting period was broadly in line with the earnings forecast: sales of ¥5,245.848 million, up 2.3% from forecast; operating profit of ¥505.234 million, down 5.7%; ordinary profit of ¥518.919 million, down 4.4%; and interim net income attributable to owners of the parent of ¥354.262 million, down 5.1%.」
While interim consolidated sales exceeded the earnings forecast by 2.3%, operating profit, ordinary profit and interim net income attributable to owners of the parent each fell below forecast. - FY2025-H1Interim sales below forecast, gross profit on sales above forecastAnnual report
「During the six-month interim accounting period, sales amounted to ¥5,818.772 million, ¥301.827 million below the earnings forecast and down 4.9% from forecast, while gross profit on sales amounted to ¥2,384.776 million, up 0.6% from forecast and broadly in line with expectations.」
On a standalone basis, interim sales were 4.9% below forecast, while gross profit on sales was 0.6% above forecast. - FY2025-Q1Quarterly sales below forecast, operating profit broadly in line with forecastAnnual report
「During the three-month period ended 31 May 2023, sales amounted to ¥2,922.147 million, ¥183.225 million below the earnings forecast and down 5.9% from forecast, while operating profit amounted to ¥381.022 million, down 0.3% from forecast and broadly in line with expectations.」
On a standalone basis, sales were 5.9% below forecast, while the decline in operating profit was limited to 0.3% versus forecast, leaving it broadly in line with expectations. - FY2024Standalone sales below forecast, operating profit broadly in line with forecastAnnual report
「During the fiscal year, sales amounted to ¥13,369.099 million, ¥1,248.506 million below the earnings forecast and down 8.5% from forecast, while operating profit amounted to ¥1,397.102 million, down 0.7% from forecast and broadly in line with expectations.」
On a standalone basis, sales were 8.5% below forecast, while the decline in operating profit was limited to 0.7% versus forecast, leaving it broadly in line with expectations. - FY2024-Q3Standalone sales below forecast, operating profit above forecastAnnual report
「During the nine-month period ended 30 November 2022, sales amounted to ¥10,321.415 million, ¥520.093 million below the earnings forecast, while gross profit on sales was in line with the forecast.」
Standalone sales were ¥520.093 million below forecast, while gross profit on sales was broadly in line and operating profit exceeded forecast by ¥31.136 million. - FY2024-Q2Quarterly operating profit above forecast, cumulative operating profit below forecastAnnual report
「During the three-month period ended 31 August 2022, operating profit was ¥470.550 million, ¥132.373 million above the earnings forecast. This was because gross profit on sales was ¥1,104.720 million, ¥108.301 million above the earnings forecast.」
Operating profit exceeded forecast for the second quarter, while cumulative operating profit for the six-month period fell ¥210.512 million below forecast due to front-loaded investments in advertising and other expenses. - FY2024-Q1Sales above forecast, operating profit below forecastAnnual report
「During the three-month period ended 31 May 2022, operating profit was ¥38.224 million, ¥342.886 million below the earnings forecast. This was because gross profit on sales was ¥624.324 million, ¥344.810 million below the earnings forecast.」
While standalone sales exceeded the earnings forecast by ¥41.715 million, gross profit on sales and operating profit fell below forecast due to advertising investment and other factors. - FY2023-Q2RaisedAnnual report
「In light of the recovery in new customer acquisitions during the six-month period ended 31 August 2022 exceeding the company’s assumptions, the full-year consolidated earnings forecast for the fiscal year ending February 2023 announced on 14 April 2022 was revised. The revised full-year consolidated forecast is sales of ¥9,064.807 million, up 19.5% from the previous forecast; operating profit of ¥1,241.730 million, up 23.8%; ordinary profit of ¥1,260.241 million, up 25.6%; and net income attributable to owners of the parent of ¥834.594 million, up 25.7%.」
Following a recovery in new customer acquisitions that exceeded expectations, the full-year forecasts for sales and each profit level for the fiscal year ending February 2023 were revised upward. - FY2022RestatedAnnual report
「Through its main business, the EC business, which sells its original-brand health and beauty products and other products directly to consumers over the internet, the group’s vision is to become “the next-generation global manufacturer representing Japan.” It has set medium- to long-term targets of ¥100 billion in sales and ¥30 billion in operating profit.」
The medium- to long-term targets of ¥100 billion in sales and ¥30 billion in operating profit were reaffirmed together with the vision of becoming a global manufacturer. - FY2022-Q1RestatedAnnual report
「Through its main business, the EC business, which sells its original-brand health and beauty products and other products directly to consumers over the internet, the group’s vision is to become “the next-generation global manufacturer representing Japan.” It has set medium- to long-term targets of ¥100 billion in sales and ¥30 billion in operating profit.」
The medium- to long-term targets of ¥100 billion in sales and ¥30 billion in operating profit were reaffirmed together with the vision of becoming a global manufacturer. - FY2021AchievedAnnual report
「Sales amounted to ¥9,270.604 million, substantially exceeding the initial forecast of ¥8,227.826 million. As announced on 14 January 2021, the initial sales forecast had been revised upward to ¥9,100.000 million, and actual sales also exceeded this revised forecast.」
After the sales forecast for the fiscal year ending February 2021 was revised upward to ¥9,100.000 million, actual sales amounted to ¥9,270.604 million, exceeding the revised forecast as well. - FY2021-Q3RaisedAnnual report
「In light of the increase in new customer acquisitions, the full-year sales forecast for the fiscal year ending February 2021 was revised upward to ¥9,100.000 million from the previous forecast of ¥8,227.826 million announced on 14 April 2020, an increase of 10.6% over the previous forecast.」
Following an increase in new customer acquisitions, the full-year sales forecast for the fiscal year ending February 2021 was revised upward by 10.6% from ¥8,227.826 million to ¥9,100.000 million. The profit forecasts were left unchanged in light of the possibility of increased advertising investment. - FY2021-Q2RaisedAnnual report
「The company will work to achieve its next targets of ¥100 billion in sales and ¥30 billion in operating profit at an early date by strengthening its creative and product development divisions. However, it recognizes that resolving these challenges will not immediately produce results and will continue working on them.」
The company specified its next growth targets as ¥100 billion in sales and ¥30 billion in operating profit, up from the previous sales target of ¥30 billion. Strengthening the creative and product development divisions is identified as the means of achieving them. - FY2020AchievedAnnual report
「During the fiscal year, sales amounted to ¥10,093.343 million, up 21.4% year on year, and operating profit amounted to ¥2,915.329 million, up 56.6%, driven by the major success of the hyaluronic acid microneedle product “刺す化粧品シリーズ『ヒアロディープパッチ』” and subsequent launches of new products centered on the “刺す化粧品シリーズ.” This enabled the company to achieve its initial target, set when it newly listed on the Sapporo Securities Exchange’s Ambitious market in May 2012, of ¥10 billion in sales while maintaining a high profit margin.」
The initial listing target of ¥10 billion in sales while maintaining a high profit margin was achieved with sales of ¥10,093.334 million and an operating margin of approximately 28.9%. The next target of ¥30 billion in sales stated in the previous fiscal year is not reiterated in this filing. - FY2020-Q2Sales below forecast, profit above forecastAnnual report
「Due to reduced advertising placements, the number of new customers acquired fell below expectations, and sales amounted to ¥5,055.993 million, ¥240.227 million below the initial forecast of ¥5,296.221 million.」
Due to reduced advertising placements, sales were ¥240.227 million below the initial forecast. However, operating profit and other profit levels exceeded the initial forecasts because of reduced advertising expenses. - FY2019RaisedAnnual report
「The company has long set sales of ¥10 billion as an interim milestone and expects to achieve this target in the fiscal year ending February 2020. Building and fully implementing a new customer acquisition structure, represented by its in-house advertising system, is essential to achieving the company’s next target of ¥30 billion in sales, and the company will continue working to strengthen its customer acquisition capabilities to achieve this target ahead of schedule.」
The company indicated that it expects to achieve sales of ¥10 billion in the fiscal year ending February 2020 and specified ¥30 billion in sales as its next target. - FY2019-Q2AdvancedAnnual report
「Sales for the six-month period ended 30 September 2018 exceeded the earnings forecast announced on 13 April 2018 by ¥315.543 million.」
Following measures including increased staffing in the customer acquisition division, expanded search advertising and stronger advertising design, sales for the six-month period ended 30 September 2018 exceeded the earnings forecast announced in April 2018 by ¥315.543 million. - FY2018AchievedAnnual report
「The company prepared its earnings forecasts after careful consideration, but the pace of improvement in new customer acquisition capabilities and efficiency substantially exceeded its assumptions. As a result, the earnings forecasts for the fiscal year were revised upward 3 times, on 14 July 2017, 13 October 2017 and 12 January 2018. Consequently, sales for the fiscal year amounted to ¥5,292.463 million, up 96.2% year on year.」
The earnings forecast was revised upward 3 times as new customer acquisition capabilities improved, and actual sales ultimately amounted to ¥5,292.463 million. - FY2018-Q3RaisedAnnual report
「As a result, the sales forecast was left unchanged at ¥5,281 million, while forecasts for each profit level were substantially revised upward: operating profit to ¥1,416 million, up 82.3% from the previous forecast of ¥777 million; ordinary profit to ¥1,417 million, up 81.9% from ¥779 million; and net income to ¥965 million, up 81.0% from ¥533 million.」
While the sales forecast of ¥5,281 million was left unchanged, forecasts for operating profit, ordinary profit and net income were substantially revised upward in light of the expected reduction in advertising expenses. - FY2018-Q2RaisedAnnual report
「In light of the substantial improvement in new customer acquisition capabilities and efficiency exceeding the company’s assumptions, the forecast for the fiscal year ending February 2018 was carefully reviewed and revised upward on 14 July 2017. Since then, sales growth has exceeded expectations even further. Accordingly, the full-year forecast for the fiscal year ending February 2018 was reviewed once again, with sales substantially revised upward to ¥5,281 million from the previous forecast of ¥3,969 million, an increase of 33.0% over the previous forecast announced on 14 July 2017 and 76.0% over the initial sales forecast of ¥3,000 million announced on 14 April 2017.」
The full-year sales forecast for the fiscal year ending February 2018 was revised upward again from ¥3,969 million to ¥5,281 million. This represents an increase of 33.0% over the forecast announced on 14 July and 76.0% over the initial forecast. - FY2018-Q1First statedAnnual report
「In light of the substantial improvement in new customer acquisition capabilities and efficiency exceeding the company’s assumptions, the sales forecast for the second quarter of the fiscal year ending February 2018 was revised upward to ¥1,895 million from the previous forecast of ¥1,481 million announced on 14 April 2017, an increase of 27.9% over the previous forecast. In addition, based on the forecast for the second quarter of the fiscal year ending February 2018, the full-year sales forecast was substantially revised upward to ¥3,969 million from the previous forecast of ¥3,000 million, an increase of 32.3% over the previous forecast.」
Following stronger new customer acquisition capabilities and improved efficiency, the sales forecast was revised upward to ¥1,895 million for the second quarter of the fiscal year ending February 2018 and ¥3,969 million for the full year. Measures identified to achieve these targets include strengthening customer acquisition capabilities, bringing advertising operations in-house, and expanding initiatives involving new media.