Expanding the なとり fan base by offering “snacks” with a new kind of enjoyment
First written in FY2023. 4 of 5 entries say "Advanced", first in FY2024. Latest entry: FY2026.
29 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The company launched collaboration products including the second “Cheese-filled kamaboko Crayon Shin-chan package,” and worked to develop new customers who were relatively unfamiliar with snacks by providing free samples of its products at venues including Ryogoku Kokugikan.」
The company expanded customer acquisition measures, including a second round of collaboration products, free sampling, seasonal limited-edition packaging, a CheeTara Day event and product development based on social media voting. - FY2024AdvancedAnnual report
「Specifically, the company launched the second installment of the “Maroyaka CheeTara® Chiikawa collaboration package,” and worked to develop new customers who were relatively unfamiliar with snacks by promoting simple recipes involving grilling CheeTara® on a hot plate and displays suggesting it as an ingredient for hot pots.」
To offer snacks with new forms of enjoyment, the company introduced a second collaboration package, suggested new ways to eat the products, and developed in-store displays to pursue new customer acquisition. - FY2023First statedAnnual report
「Under Priority Strategy 1, “We aim to expand the なとり fan base by offering snacks with new forms of enjoyment,” the company actively pursued limited-time products, limited-time packaging and promotional campaigns to stimulate customers’ purchasing interest and revitalize the snack section.」
As priority strategies under the new medium-term management plan, the company began measures to revitalize the snack section and develop new customer segments through limited-time products, limited packaging and promotional campaigns.