Product, Menu and Information Dissemination through Group-wide Fairs

「The company held its annual autumn Group comprehensive fair “KENKO ACTION 2018 for” in Tokyo and Osaka.」

「The company held its annual autumn Group comprehensive fair “KENKO ACTION 2018 for” in Tokyo and Osaka. At the main “THE にっぽんのサラダ” section, it proposed salad dishes using traditional Japanese ingredients such as soybeans and dried bonito flakes, as well as wasabi, soba and matcha, whose popularity has been growing overseas, in response to rising inbound demand. It also focused on menu proposals by sector and business format for the growing prepared-food market.」

「The company held its annual autumn Group comprehensive fair “KENKO ACTION 2017 変える変わる” in Tokyo and Osaka. It classified consumers into 7 types, including “foodies” and “people in a hurry,” and proposed products and menus tailored to each type.」

「The company held its annual autumn menu presentation for food-industry companies, centered on its new products, the Group’s comprehensive fair “KENKO ACTION 2016 創（つくる）,” in Tokyo and Osaka.」

「The company held its annual autumn menu presentation for food-industry companies, centered on its new products, the Group’s comprehensive fair “KENKO ACTION 2016 創（つくる）,” in Tokyo and Osaka. The title expresses the desire to “create products, create customer happiness, create consumers’ smiles, and create a bright future connected with food through the Group’s products, menus and information.” The company presented products and menus for customers in a wide range of fields, centered on evolved salad dishes such as “ArtwitchⓇ,” sandwiches that present their ingredients as art, and “Crazy Salad,” made with ingredients such as cilantro that have distinctive tastes and flavors.」