Strengthening Brand Equity Centered on GFB
First written in FY2016. 24 of 26 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-10-29.
The whole theme swung hardest in 2018: 1 of 8 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- 2026-10-29AdvancedEarnings Presentation
「Continued share growth across markets, led by GFB, partially offset the decline in total demand」
Share growth across markets, led by GFB, was recorded as partially offsetting the decline in total demand. - FY2026-H1AdvancedAnnual report
「Combustibles sales volumes increased 0.2% year on year, as strong performance in Asia and EMA offset the impact of declining total demand in several Western European markets. Market share continued to increase in many markets, including the key markets of Japan, the Philippines, Spain, Turkey, the UK and the US.」
Combustibles sales volumes increased 0.2% year on year, while market share continued to grow in many key markets, including Japan, the Philippines, Spain, Turkey, the UK and the US. - 2026-05-08AdvancedEarnings Presentation
「GFB shipment volume 967 +1.0%」
Shipment volume for GFB, comprising Winston, Camel, MEVIUS and LD, increased 1.0% year on year. - FY2025AdvancedAnnual report
「Combustibles sales volumes increased 1.7% year on year, driven by a 2.8% year-on-year increase in GFB sales volumes, led by Winston (+4.9% year on year) and Camel (+4.3%). Market share increased in approximately 50 markets, including the key markets of Italy, Romania, Spain, Taiwan, Turkey, the UK and the US.」
GFB sales volumes, led by Winston and Camel, increased 2.8% year on year, with market share gains recorded in approximately 50 markets. - FY2025-H1AdvancedAnnual report
「Combustibles sales volumes increased 0.3% year on year, mainly due to growth in Winston and Camel. Market share continued to increase in many markets, including key markets such as Italy, Romania, Spain, Taiwan, Turkey, the UK and the US.」
Growth in Winston and Camel, the core GFB brands, resulted in a 0.3% year-on-year increase in Combustibles sales volumes, while market share continued to grow in many key markets, including the US. - FY2024AdvancedAnnual report
「Combustibles sales volumes increased 2.0% year on year, mainly due to growth in Winston and Camel. Market share continued to increase, particularly in key markets such as Italy, the Philippines, Taiwan and Turkey.」
Growth in Winston and Camel, the core GFB brands, drove an increase in Combustibles sales volumes, while market share continued to grow in key markets. - FY2021AdvancedAnnual report
「GFB sales volumes increased 10.5% year on year, driven by Winston (+10.1%) and Camel (+24.1%).」
GFB sales volumes increased 10.5% year on year, driven by Winston and Camel. - FY2021-Q3AdvancedAnnual report
「GFB sales volumes increased 10.3% year on year to 235.2 billion sticks, as the solid performance of Winston (+9.8%), Camel (+23.6%) and Mevius (+2.8%) outweighed the decline in LD (-0.4%).」
GFB sales volumes increased 10.3% year on year, with increases in Winston, Camel and Mevius contributing to the growth. - FY2021-Q2AdvancedAnnual report
「GFB sales volumes increased 12.6% year on year to 153.5 billion sticks, driven by strong growth across all GFB brands: Winston (+12.0%), Camel (+24.6%), Mevius (+5.4%) and LD (+3.4%).」
Sales volumes increased across all 4 GFB brands, resulting in a 12.6% year-on-year increase in total GFB sales volumes. - FY2021-Q1AdvancedAnnual report
「GFB sales volumes increased 9.1% year on year to 73.7 billion sticks, driven by strong growth across all GFB brands: Winston (+9.4%), Camel (+11.4%), Mevius (+1.2%) and LD (+7.9%).」
Sales volumes increased across all 4 GFB brands, resulting in a 9.1% year-on-year increase in total GFB sales volumes. - FY2020AdvancedAnnual report
「GFB sales volumes increased 1.8% year on year, driven by Winston (+2.4%) and LD (+4.2%).」
GFB sales volumes increased 1.8% year on year, driven by Winston and LD. - FY2020-Q3AdvancedAnnual report
「GFB sales volumes increased 1.4% year on year, as the solid performance of Winston (+2.6%) and LD (+4.5%) outweighed declines in Camel (-2.9%) and Mevius (-3.0%).」
GFB sales volumes increased 1.4% year on year, as increases in Winston and LD outweighed declines in Camel and Mevius. - FY2020-Q2Total GFB volumes flat, with increases for selected brandsAnnual report
「GFB sales volumes were at the same level as in the same period of the previous year, as Winston (+1.4%) and LD (+2.7%) continued to perform steadily.」
Total GFB sales volumes were at the same level as in the same period of the previous year, while Winston and LD increased 1.4% and 2.7%, respectively. - FY2020-Q1AdvancedAnnual report
「GFB sales volumes increased 4.8% year on year, driven by strong growth in Winston (+5.7%), Camel (+3.4%) and LD (+5.9%).」
GFB sales volumes increased 4.8% year on year due to higher volumes for Winston, Camel and LD. - FY2019AdvancedAnnual report
「GFB sales volumes increased 4.0% year on year, driven by strong performance across all 4 brands.」
Strong performance across all 4 GFB brands resulted in a 4.0% year-on-year increase in GFB sales volumes. - FY2019-Q3AdvancedAnnual report
「GFB sales volumes increased 4.4% year on year, driven by growth across all GFB brands: Winston (+3.0%), Camel (+6.3%), Mevius (+0.4%) and LD (+8.5%).」
Sales volumes increased across all 4 GFB brands, resulting in a 4.4% year-on-year increase in total GFB sales volumes. - FY2019-Q2AdvancedAnnual report
「GFB sales volumes increased 4.4% year on year, driven by strong growth across all GFB brands: Winston (+2.2%), Camel (+6.9%), Mevius (+4.0%) and LD (+8.6%).」
Sales volumes increased year on year across all 4 GFB brands, resulting in a 4.4% increase in total GFB sales volumes. - FY2019-Q1AdvancedAnnual report
「GFB sales volumes increased 3.8% year on year, driven by strong growth across all GFB brands: Winston (+1.7%), Camel (+6.0%), Mevius (+6.6%) and LD (+7.3%).」
Sales volumes increased across all 4 GFB brands, resulting in a 3.8% year-on-year increase in total GFB sales volumes. - FY2018AdvancedAnnual report
「GFB sales volumes increased 2.3% year on year, driven by higher volumes for Winston (+3.9%), Camel (+2.8%) and LD (+2.2%). Market share also increased in the key markets of Italy, Spain, the UK, Taiwan, France and Russia.」
GFB sales volumes increased 2.3% year on year due to higher volumes for the key brands, while market share increased in several key markets. - FY2018-Q3AdvancedAnnual report
「GFB (Note 4) sales volumes increased 1.9% year on year.」
GFB sales volumes increased 1.9% year on year, indicating operational progress in strengthening the GFB-centered brand portfolio. - FY2018-Q2AdvancedAnnual report
「GFB (Note 4) sales volumes increased 1.8% year on year, due to market share growth.」
GFB sales volumes increased 1.8% year on year on the back of market share growth, indicating operational progress in strengthening the brands. - FY2018-Q1AdvancedAnnual report
「GFB sales volumes increased 3.1% year on year, due to market share growth.」
GFB sales volumes increased 3.1% year on year on the back of market share growth, indicating operational progress in strengthening the GFB-centered brand portfolio. - FY2017AdvancedAnnual report
「To continue pursuing market share growth, the Group will focus on enhancing brand equity through continued investment in its key brands, particularly GFB.」
The policy of continued investment in GFB was reiterated, and GFB sales volumes increased 0.8% year on year on the back of market share growth. - FY2017-Q3AdvancedAnnual report
「Meanwhile, GFB (Note 4) sales volumes increased 0.2% year on year, due to market share growth.」
GFB sales volumes increased 0.2% year on year on the back of market share growth, turning to a slight increase from the previous quarter's level, which was broadly unchanged year on year. - FY2017-Q2AdvancedAnnual report
「Meanwhile, GFB (Note 4) sales volumes were at the same level as in the same period of the previous year, due to market share growth.」
GFB sales volumes remained at the same level as in the same period of the previous year due to market share growth. This is described as operational progress in strengthening brand equity centered on GFB. - FY2016First statedAnnual report
「To continue pursuing market share growth, the Group will focus on enhancing brand equity through continued investment in its key brands, particularly GFB.」
The Group identified measures to increase brand value and market share through continued investment in its key brands, particularly GFB, as a new strategic thread.