Product Development in Response to Diversifying Consumer Needs

「The company also launched 「お椀で食べるおでん」 to address needs for convenience and single-serving meals. It proposed the product for diverse lifestyles, including single-person and small households, as a satisfying product that requires little preparation even in a small portion.」

「The main products developed during the consolidated fiscal year included 2 products in the 「パクっとたんぱくカニカマバー」 series, snack products providing fish-derived protein for the next generation.」

「The main products developed during the consolidated fiscal year included 「レンジで絶品スープおでん」, a microwaveable oden product designed for greater convenience than conventional prepared oden, and 「小判てんぷら」, a large-pack satsuma-age product launched in response to consumers’ growing desire to protect their household finances.」

「Sales of vegetables and mushrooms exceeded the same quarter of the previous year, and maitake prices also rose. In sales, the company strengthened sales through the renewal of products fortified with vitamin D and proposals for large-pack products. However, volumes struggled due in part to last summer’s extreme heat and the mild winter, resulting in sales below the same quarter of the previous year.」

「In flavoured kamaboko, following last year’s 「ガブリッチ魅惑のカニかま」, the company developed and sold 「ガブリッチ魅惑のホタかま」 to stimulate demand, receiving customer support. In the year-end osechi sales season, it launched 8 products in the 「禄」 series made with domestically sourced sweet sea bream, introducing a new brand.」

「In terms of sales, the summer-limited “サラダスティック枝豆風味” and autumn-limited “サラダスティックスモークサーモン風味,” part of the colorful and varied サラダスティック lineup, sold steadily. “ガブリッチ 魅惑のカニかま” was also very well received as it addressed demand for snacks consumed at home.」

「In product development and renewals, from the perspectives of safety, reassurance, health and taste, we are also developing unprecedented products based on new ideas, including an expanded lineup of reduced-sodium products, easy-to-eat high-protein products, products made with carefully selected domestic ingredients, the “Next Seafood” alternative seafood series made with surimi, and maitake supplements.」

「The limited-edition “サラダスティック枝豆風味” was highly popular as a “summer snack,” while the satisfying “大ぶりカニかま,” which provides high-quality fish protein, and its renewed product “ガブリッチ 魅惑のカニかま” were highly popular as the centerpiece of celebratory meals.」

「The limited-edition “サラダスティック枝豆風味” was highly popular as a “summer snack,” while the satisfying “大ぶりカニかま,” which provides high-quality fish protein, was highly popular as the centerpiece of celebratory meals.」

「Among these products, the limited-edition 「サラダスティック枝豆風味」 was well received after capturing summer demand for snacks. 「大ぶりカニかま」 also performed well as a satisfying product providing high-quality fish protein.」

「Focusing on reduced-carbohydrate products, the company will launch 「糖質オフカニかま」 and 「糖質オフちくわ」 from the end of August 2021.」

「Consumers aged 50 and above account for 70% of the category’s core customers. To develop new customer segments, the company launched 「80kcalおでん」 targeting health-conscious women in their 20s and 30s, and 「濃い旨おでん」 targeting men living alone.」

「At year-end, osechi products such as the 「純」 series, made entirely from domestically sourced ingredients to meet a broad range of needs, and Date-maki with reduced sweetness performed well.」

「As a new product, we launched “スポちく,” a protein supplement for people who enjoy sports.」

「To meet increasingly diverse needs, including growing health awareness and preferences for value, convenience and premium, authentic products, we have actively pursued product development.」

「The business environment surrounding the group remains difficult, with strong preferences for saving and low prices and the need to address increasingly diverse consumer needs.」

「The business environment surrounding the group remains difficult, with strong preferences for saving and low prices and the need to address increasingly diverse consumer needs.」

「The business environment surrounding the group remains difficult, as preferences for saving and low prices have not abated and the company is required to address increasingly diverse consumer needs.」

「To meet increasingly diverse needs, including growing health awareness and preferences for value, convenience and premium, authentic products, we have actively pursued product development.」

「The business environment surrounding the group remains difficult, with strong preferences for saving and low prices driven by consumers’ desire to protect their household finances, increasingly diverse consumer needs and continuing price competition.」

「The business environment surrounding the group remains difficult, with strong preferences for saving and low prices driven by consumers’ desire to protect their household finances, increasingly diverse consumer needs and continuing price competition.」

「The business environment surrounding the group remains difficult, with strong preferences for saving and low prices, increasingly diverse consumer needs and continuing price competition.」

「To meet increasingly diverse needs, including growing health awareness and preferences for value, convenience and premium, authentic products, we have actively pursued product development.」