Strengthening customer-centric products and services, brands, and the ability to respond to change

「In the core カニかま category, we launched “チーズ風味スティック” and “うまい！ズワイガニエキス入りカニかまバー.”」

「Sales exceeded the previous year’s level as price revisions implemented for deliveries from 1 March 2025 increased selling prices, sales volumes of stick-type カニかま and hanpen grew, and products with strong shelf life and convenience that addressed consumer needs continued to sell steadily.」

「Sales exceeded the previous year’s level, helped by the successful launch of new サラダスティック products, including the egg-omelet flavor and grilled shrimp flavor, designed to stimulate demand.」

「Sales exceeded the previous year’s level as sales volumes increased, particularly for stick-type カニかま, and products offering strong shelf life and convenience that addressed consumer needs performed well. Osechi products also performed steadily, with sales exceeding the previous year’s level due in part to significant sales growth for “京禄,” which received the Minister of Agriculture, Forestry and Fisheries Award.」

「In July 2024, we established the Marketing and Product Development Headquarters. From the customer’s perspective, we will integrate marketing, technical research and product development and promote company-wide coordination centered on the customer, which is essential for sustainable growth. This will enable us to identify changes in needs and new trends more quickly, link them to stronger products and increase distribution.」

「Sales exceeded the same quarter of the previous year as price revisions implemented for deliveries from 1 September 2022 and 1 March 2023, with the understanding and cooperation of business partners, raised selling prices. Sales volumes of stick-type カニかま, chikuwa and hanpen also exceeded the previous year’s level.」

「Sales volumes of stick-type カニかま and hanpen also exceeded the previous year’s level.」

「Sales exceeded the same quarter of the previous year despite sales volume falling below the previous year’s level, as price revisions implemented for deliveries from 1 September 2022 and 1 March 2023, with the understanding and cooperation of business partners, increased selling prices. Sales volumes of stick-type カニかま and hanpen also exceeded the previous year’s level.」

「The main products developed during the consolidated fiscal year included the “ねりもの職人” series, recreating traditional high-grade quality, and the “魚菜亭（うおさいてい）” series of easy-to-prepare products. We also launched 15 additional products bearing the “Fish Protein” mark established by the Japan Kamaboko Association, promoting the health benefits of fish protein while continuing to expand the lineup of reduced-sodium and low-fat products.」

「Among the year-end osechi products, sales of date-maki and kamaboko in the “純” series, made entirely from domestically sourced primary and secondary ingredients, increased.」

「Sales exceeded the same quarter of the previous year, supported by price revisions of approximately 5% to 20% for processed seafood and prepared foods effective for deliveries from 1 September 2022, as well as steady sales of core products including カニかま and oden ingredients.」

「In terms of sales, the summer-limited “サラダスティック枝豆風味” and autumn-limited “サラダスティックスモークサーモン風味,” part of the colorful and varied サラダスティック lineup, sold steadily. “ガブリッチ 魅惑のカニかま” was also very well received as it addressed demand for snacks consumed at home.」

「The main products developed during the consolidated fiscal year included the “ねりもの習慣” series, focused on reduced carbohydrates and high protein. We also placed the “Fish Protein” mark established by the Japan Kamaboko Association on 79 products, promoting the health benefits of fish protein while continuing to expand the product lineup in reduced-sodium and low-fat categories.」

「The limited-edition “サラダスティック枝豆風味” was highly popular as a “summer snack,” while the satisfying “大ぶりカニかま,” which provides high-quality fish protein, and its renewed product “ガブリッチ 魅惑のカニかま” were highly popular as the centerpiece of celebratory meals.」

「The limited-edition “サラダスティック枝豆風味” was highly popular as a “summer snack,” while the satisfying “大ぶりカニかま,” which provides high-quality fish protein, was highly popular as the centerpiece of celebratory meals.」

「The core カニかま product range has become established as a convenient source of fish protein amid rising health consciousness. The limited-edition “サラダスティック枝豆風味” was well received as a summer snack, capturing demand for summer snacks. The satisfying “大ぶりカニかま,” which provides high-quality fish protein, also performed strongly.」

「Launched 6 companion products to “サラダスティック,” increased product awareness, grew social media followers to approximately 95,000, and raised corporate awareness by approximately 5%.」

「The core カニかま products have become established as a convenient source of fish protein, and sales continued to grow amid heightened health consciousness. Standard products including “サラダスティック,” “オホーツク” and “ピュアふぶき,” as well as the satisfying “大ぶりカニかま,” also performed strongly. Sales of chikuwa also increased as its convenience and demand as a snack grew.」

「Among the year-end osechi products, sales of “純” series kamaboko and date-maki, made entirely from domestically sourced ingredients including both primary and secondary ingredients, exceeded the previous year’s level.」

「The core “カニかま” product range was featured in the media as a convenient source of fish protein, and sales continued to grow amid heightened health consciousness. Standard products including “サラダスティック,” “オホーツク” and “ピュアふぶき,” as well as the generously sized and satisfying “大ぶりカニかま,” also performed strongly.」

「The core “カニかま” product range was featured in the media last year as a healthy-longevity food, with the benefits of the white-fish protein in its ingredients highlighted. Sales continued to grow amid sustained health consciousness. Among the year-end osechi products, the “純” series, made entirely from domestically sourced ingredients to meet a broad range of needs, and the reduced-sugar date-maki performed strongly.」

「Among the year-end osechi products, the “純” series, made entirely from domestically sourced ingredients to meet a broad range of needs, and date-maki performed strongly.」

「The core “カニかま” product range was featured in the media last year as a healthy-longevity food, with the fish protein in its ingredients said to build muscle and help control blood glucose levels. Sales continue to grow amid heightened health consciousness.」

「As a new product, we launched “スポちく,” a protein supplement for people who enjoy sports.」

「In this segment, sales of the core “カニかま” product range remained strong, supported by television coverage of its nutritional and health benefits and by the refreshing flavor of the companion product “サラダスティック瀬戸内レモン風味,” which was popular during the summer. Sales of “うなる美味しさ うな次郎” also increased as it gained recognition as an alternative product amid poor catches of young eels and other factors.」

「The main product developed during the consolidated fiscal year was “サラダスティック瀬戸内レモン風味,” launched in the growing salad category as a companion product to “サラダスティック,” the top-selling product in the category according to Nikkei POS data for “crab-flavored fish paste” from January to December 2017. It received high praise from customers and helped lift the overall crab-flavored fish paste category.」

「“うなる美味しさうな次郎” and “サラダフィッシュ” were featured in various media, including television and newspapers, and performed steadily as awareness of the products grew.」

「In this segment, we continued to renew and improve the quality of our long-standing flagship products, centered on our core reduced-sodium range.」

「We added hanpen to our core reduced-sodium product range and continued to renew and improve the quality of our long-standing flagship products.」

「② By strengthening the marketing function of our processed seafood and prepared foods business, we will develop and provide products that customers trust, love and find inspiring, thereby enhancing brand value.」

「Against this backdrop, while keeping the provision of safe and reliable products, which is our highest priority, in mind and monitoring customer consumption trends, we worked to expand sales by implementing effective sales-promotion measures.」

「Against this backdrop, while keeping the provision of safe and reliable products, which is our highest priority, in mind and monitoring customer consumption trends, we worked to expand sales by implementing effective sales-promotion measures.」

「The company has worked to expand sales by understanding consumer trends and implementing effective sales promotion measures.」

「① Thoroughly putting “Everything for the customer” into practice and enhancing creativity ② Developing products that are loved and inspire customers, and expanding into new areas ③ Strengthening the “ICHIMASA” brand in Japan and overseas ④ Strengthening the ability to respond to social change and diversifying market needs」