Establishing the Delsole Brand and Entering New Markets

「Alongside the 2 varieties of THE PIZZA, a premium frozen pizza for home use, we are expanding sales of 4 varieties of HOKKAIDO PIZZA, the highest-grade frozen pizza in Delsole's history, made at the Yakumo Pizza Factory in Yakumo, Hokkaido, with particular attention to the dough and toppings. We are marketing these as high-value-added products through premium mass retailers, our own e-commerce site, department-store events, the hometown tax donation program and other channels.」

「Together with the 2 authentic frozen pizza products for home use launched to commemorate the 60th anniversary of our founding under “THE PIZZA,” we are working to expand sales as high-value-added products through premium mass retailers, our online store, department-store events, hometown tax donations and other channels of 4 products under “HOKKAIDO PIZZA,” the finest frozen pizza in Delsole’s history, made at the newly established Yakumo Pizza Factory in Yakumo, Hokkaido, with particular attention to the crust and toppings.」

「To commemorate the 60th anniversary of our founding, following the launch of 2 authentic frozen pizza products under “THE PIZZA,” we are working to expand sales of 4 products under “HOKKAIDO PIZZA,” the finest frozen pizza in Delsole’s history, made at the newly established Yakumo Pizza Factory in Yakumo, Hokkaido, with particular attention to the crust and toppings. We are selling these high-value-added products through premium mass retailers, our online store, department-store events, hometown tax donations and other channels.」

「To increase penetration of the “Delsole” brand, we will implement various measures, including strategic use of the antenna shop “Delsole SHOP,” strengthening the online shop and disseminating information through social media.」

「As part of our marketing activities, we renovated our online shop and, at the antenna shop “Delsole SHOP,” held a Halloween Fair and an Italian Fair timed to Pizza Day following the Lithuania, Mexico and India fairs, offering easy and enjoyable menus that allow customers to feel as though they are traveling overseas using Delsole products. In addition, we proposed adapted recipes on Instagram to promote Delsole products.」

「At the antenna shop “Delsole SHOP,” following the Lithuania and Mexico fairs in the first quarter, we held an India Fair and Halloween Fair in the second quarter, offering easy and enjoyable menus that allow customers to feel as though they are traveling overseas using Delsole products.」

「As part of our marketing activities, we renovated our online shop and held a Lithuania Fair from April and a Mexico Fair from May at the antenna shop “Delsole SHOP,” offering easy and enjoyable menus that allow customers to feel as though they are traveling overseas using Delsole products.」

「In September, we opened “Delsole SHOP/Grill Harvester Osaki,” the Company’s first antenna shop, incorporating a shop intended as a permanent showcase for the Delsole brand.」

「The Company changed its corporate name from 株式会社ジェーシー・コムサ to Delsole Corporation effective 1 July 2020.」

「In the Food Products Division, improving plant productivity and increasing penetration of the “Delsole” brand」

「In the food business, we have pursued promotional initiatives to further increase awareness of the Delsole brand.」

「As we reach our 55th anniversary, we will unify the corporate name and brand name in pursuit of furthering our mission, “Connecting the World through Deliciousness,” and work to further increase penetration of the “Delsole” brand and enhance our domestic and overseas product lineup.」

「3. In the Food Products Division, improving plant productivity and increasing penetration of the “Delsole” brand」

「In the Food Products Division, improving plant productivity and increasing penetration of the “Delsole” brand」

「In the Food Products Division, establishing the “Delsole” brand and entering new markets」

「In the Food Products Division, establishing the “Delsole” brand and entering new markets」