Full-Store Adoption of Shared Delivery Services and Web Promotion

「As part of efforts to restructure the earnings model, we closed all 5 stores of the delivery-format Shanghai Express brand.」

「As a sales promotion initiative, unique taiyaki products often attract attention on popular television programs. We have therefore also developed character-shaped baked goods in collaboration with well-known, topical theme parks, while focusing on promotional activities and disseminating information through social media.」

「We also positioned 「おめで鯛焼き本舗」 as a growth driver for the Company and are working to shift from a defensive to an offensive approach, centered on event-based store openings at department stores and commercial facilities and sales of 「キャラクター人形焼き」, which benefit from strong souvenir demand.」

「We positioned the increasingly popular takeaway brands “Kyōdori” (yakitori and chicken prepared foods) and “Omedetaiyaki Honpo” as growth drivers for the business. During the fiscal year, we opened “Kyōdori Ginza Matsuya” in June, “Kyōdori Odakyu Shinjuku” at a new location in October, “Omedetaiyaki Honpo Chiba C-one” in November, “Omedetaiyaki Honpo ekie Hiroshima” in February, and “Kyōdori Sun Station Okayama” in March, its first store in Okayama Prefecture.」

「In these circumstances, we positioned the increasingly popular takeaway brands “Kyōdori” (yakitori and chicken prepared foods) and “Omedetaiyaki Honpo” as growth drivers for the Company. In October, we opened “Kyōdori Odakyu Shinjuku” at a new location, and in November, we opened “Omedetaiyaki Honpo Chiba C-one.”」

「In these circumstances, we positioned the increasingly popular takeaway brands “Kyōdori” (yakitori and chicken prepared foods) and “Omedetaiyaki Honpo” as growth drivers for the Company. In July, both brands made their first event appearances in the Kansai area. From August, we sold Kyōdori bento boxes at the station-premises shop at Tokyo Station and actively promoted the brand.」

「We positioned the increasingly in-demand takeout brands 「京鳥」, offering yakitori and chicken prepared dishes, and 「おめで鯛焼き本舗」 as growth drivers, and opened 1 「京鳥」 store in Chuo-ku, Tokyo, in June.」

「Specifically, “Kyōdori” actively opened event locations at major department stores and in station premises, while “Omedetaiyaki Honpo” expanded awareness of its brand name and original products through television coverage and new store openings.」

「We worked toward an early recovery in performance by strengthening our takeaway brands, including through active event openings, and expanding our delivery services in response to growing demand.」

「In these circumstances, we worked to strengthen our takeaway brands in response to growing demand. For the yakitori and chicken prepared-food takeaway brand “Kyōdori,” we actively opened event locations and worked to increase sales. For the taiyaki takeaway brand “Omedetaiyaki Honpo,” we opened 1 store in Maebashi, Gunma Prefecture, in April and 1 store in Kawaguchi, Saitama Prefecture, in June, for a total of 2 stores.」

「We worked to strengthen our delivery and takeaway brands in response to growing demand.」

「As sales initiatives, we expanded the number of stores offering outsourced delivery services in response to growing demand for home delivery and enhanced takeaway products sold at stores, among other measures to strengthen sales.」

「In the delivery division, Shanghai Express actively introduced shared delivery services at all stores amid growing demand for home delivery and worked to expand its customer base. We also worked to increase online membership and raise awareness by running various campaigns and distributing web-exclusive products and coupons through our own website, the Comdeli site.」