Improving Long-Selling Products and Creating New Food Culture

「The seafood products business newly developed 2 products, "三陸産さんまの明太ソースがけ" and "白身魚のキムチチゲ風", bringing the range of tray-packed products to 8 items.」

「The domestic instant noodle business… In the "麺づくり" series, the company relaunched products in September 2024 to strengthen the brand overall. It also launched "博多豚骨ラーメン" and "らぁ麺飯田商店監修しょうゆらぁ麺" in the "マルちゃんZUBAAAN!" series, and launched "濃厚コク豚骨ラーメン" in the "とんこつパラダイス" series, working to stimulate the market.」

「In cup noodles, revenue increased as core products such as "赤いきつねうどん" and "緑のたぬき天そば" remained solid, while the "麺づくり" series benefited from a June promotion offering more noodles and the effects of its September relaunch. In bagged noodles, revenue increased as the "マルちゃん正麺" series continued to perform well and the "マルちゃんZUBAAAN!" series benefited, among other factors, from the September launch of Hakata-style tonkotsu ramen.」

「For "赤いきつねうどん", which marked its 45th anniversary since launch in August 2023, the company introduced a limited-time commemorative product with 15% more noodles, as well as the "全国味くらべパック４食入り", a four-meal pack allowing consumers to enjoy four flavors at once, with the broth and taste adjusted to regional preferences. These initiatives addressed customer needs and strengthened the brand overall.」

「The chilled food business performed well due to active expansion of core products and the launch of new products. In fresh noodles, revenue increased as the "マルちゃん焼そば３人前" series was expanded, the "北海道小麦の玉うどん３食入" series benefited from its revamp, and the new "札幌の味２人前" series contributed to higher sales. In frozen foods, demand from institutional catering and leisure-related channels recovered, driving growth in food-service products. As a result, revenue was ¥43,136 million, up 8.0% year on year. Segment profit was ¥5,599 million, up 33.1% year on year, due to the effects of price revisions and higher sales despite increased raw material and manufacturing costs.」

「The domestic instant noodle business was affected by a second consecutive annual price revision implemented in June, as well as extremely hot weather. As a result, core cup noodle products, including the "赤いきつねうどん", "緑のたぬき天そば" and "麺づくり" series, struggled somewhat, but the MARUCHAN QTTA and "ごつ盛り" series and regular open-price products drove growth, resulting in higher revenue. In bagged noodles, revenue declined as the "マルちゃんZUBAAAN!" series fell short of its target.」

「Amid rising manufacturing costs, the domestic instant noodle business implemented another price revision in June, following the previous fiscal year, in order to ensure a stable supply of safe, reliable, high-quality products. In this environment, the company worked to expand sales of core cup noodle products, including the "赤いきつねうどん", "緑のたぬき天そば" and "麺づくり" series. However, while core products struggled partly due to the price revision, open-price products such as the "ごつ盛り" series drove the business overall, resulting in higher revenue. In bagged noodles, revenue declined as the "マルちゃんZUBAAAN!" series launched in the previous fiscal year fell short of its target.」

「The domestic instant noodle business struggled with summer sales after the June price revision, compounded by extremely hot weather, but began to recover as demand entered the autumn and winter season and the revised prices became established. In cup noodles, revenue increased as the "麺づくり" series, which marked its 30th anniversary since launch, was revamped, while core products such as "赤いきつねうどん" and "緑のたぬき天そば" were revamped for the autumn and winter demand season and promotions were strengthened. In bagged noodles, the "マルちゃんZUBAAAN!" series launched in April continued to perform well, resulting in higher revenue. As a result, revenue was ¥74,640 million, up 2.3% year on year. Segment profit was ¥6,549 million, down 30.2% year on year, due mainly to higher advertising and utility costs.」

「The domestic instant noodle business struggled with summer sales after the June price revision, compounded by extremely hot weather, but began to recover from August. In this environment, the "麺づくり" series, which marked its 30th anniversary since launch, was revamped in September and sold well, although cup noodles overall generated lower revenue. In bagged noodles, the "マルちゃんZUBAAAN!" series launched in April continued to perform well, resulting in higher revenue.」

「In bagged noodles, revenue increased due to the contribution from the "マルちゃんZUBAAAN!" series launched in April, resulting in higher revenue for instant noodles overall.」

「The company developed the "マルちゃんZUBAAAN!" series as a new 3-serving bagged noodle brand, based on the concept of ramen that lets consumers enjoy the taste of a restaurant at home. The series combines noodles with a texture similar to aged noodles and a rich, distinctive, authentic soup, helping to stimulate the bagged noodle market.」

「Demand remained above pre-COVID-19 levels. In cup noodles, the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", struggled, but the MARUCHAN QTTA series continued to perform well, resulting in higher revenue. In bagged noodles, the company worked to expand sales centered on the "マルちゃん正麺" series, which marked its 10th anniversary since launch in October and for which commemorative products were also introduced, but revenue declined.」

「Demand remained above pre-COVID-19 levels. In cup noodles, the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", struggled, but the MARUCHAN QTTA series continued to perform well, resulting in higher revenue. In bagged noodles, the company worked to expand sales centered on the "マルちゃん正麺" series, but revenue declined.」

「Demand remained above pre-COVID-19 levels. In cup noodles, the MARUCHAN QTTA series performed well, while the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", struggled, resulting in lower revenue for cup noodles overall. In bagged noodles, the company worked to expand sales centered on the "マルちゃん正麺" series, but revenue declined.」

「The domestic instant noodle business combined convenience and taste by revamping its core MARUCHAN QTTA brand with satisfying, substantial noodles, thereby strengthening the series overall. The company also developed "冷しぶっかけうどん", a soupless product that can be chilled in water for an easy cold noodle meal, and new "紅白杵つきもち" rice cakes that are visually appealing, further enriching its Japanese-style bowl cup noodles with products such as "白い力もちうどん　紅白もち入り".」

「The "パリパリ無限" series also continued to perform well in its fourth year since launch.」

「Demand for the domestic instant noodle business rose as people had more opportunities to eat at home due to restrictions on going out and other measures to prevent the spread of COVID-19. In cup noodles, the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", as well as the "ごつ盛り" series and the MARUCHAN QTTA series, which received an active stream of new products, performed well, but cup noodles overall generated lower revenue. In bagged noodles, the business performed well, centered on the "マルちゃん正麺" series, and generated higher revenue. As a result, revenue was ¥60,017 million, up 4.3% year on year. Segment profit was ¥6,038 million, up 93.2% year on year, despite higher personnel expenses and other costs, due to lower raw material, sales promotion and advertising expenses.」

「Demand for the domestic instant noodle business rose as people had more opportunities to eat at home due to restrictions on going out and other measures to prevent the spread of COVID-19. In cup noodles, the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", as well as the "ごつ盛り" series and the MARUCHAN QTTA series, which received an active stream of new products, performed well, but cup noodles overall generated lower revenue. In bagged noodles, the business performed well, centered on the "マルちゃん正麺" series, and generated higher revenue. As a result, revenue was ¥30,945 million, up 5.4% year on year. Segment profit was ¥3,495 million, up 146.6% year on year, despite higher personnel expenses and other costs, due to lower raw material, sales promotion and advertising expenses.」

「In cup noodles, the company worked to stimulate the market through various promotions centered on core products, including the Japanese-style series such as "赤いきつねうどん" and "緑のたぬき天そば", the "麺づくり" series and the MARUCHAN QTTA series. In addition, new products such as "赤いたぬき天うどん" and "赤いきつね焼うどん", the "マルちゃん正麺カップ" series with new drain-and-serve products, and the "ごつ盛り" series all performed well, resulting in higher revenue.」

「In this environment, the "マルちゃん焼そば３人前" series, supported by limited-time products and consumer campaigns, performed as planned. Revenue also increased as the "つるやか" series, which is prepared simply by loosening the noodles in water and whose sales area was expanded nationwide from the current fiscal year, and the "パリパリ無限" series, which makes it enjoyable to eat vegetables, grew substantially.」

「Amid rising production and supply costs, the domestic instant noodle business implemented a price revision from June 2019 in order to continue reliably delivering products of quality that satisfy customers. In this environment, the company worked to expand sales of the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", as well as the MARUCHAN QTTA and "ごつ盛り" series, which received new products. In the "マルちゃん正麺　カップ" series, 3 new drain-and-serve products made a significant contribution, resulting in higher revenue for cup noodles overall. In bagged noodles, the company ran various promotions for the "マルちゃん正麺" series to stimulate demand, but revenue declined.」

「The domestic instant noodle business revamped the bagged noodle "マルちゃん正麺" series using the "生麺うまいまま製法" process and also commercialized "マルちゃん正麺カップ　焼そば" and "同　汁なし坦々麺".」

「The domestic instant noodle business recorded higher revenue as cup noodle sales grew, driven by the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", for which the company ran a 40th-anniversary promotion, as well as MARUCHAN QTTA and "ごつ盛り", both of which received new products. In bagged noodles, the company sought to stimulate demand by introducing new flavors in the "マルちゃん正麺" series, but revenue declined. As a result, revenue was ¥98,351 million, down 0.5% year on year. Segment profit was ¥6,831 million, up 1.4% year on year, despite higher logistics costs and other factors, due mainly to lower advertising and promotional expenses. The chilled food business performed well. In fresh noodles, revenue increased as the core "マルちゃん焼そば３人前" series remained solid, while the "パリパリ無限" series of new products that make it enjoyable to eat vegetables, the "つるやか" series of new products prepared simply by loosening the noodles in water, and the "コクの一滴" series launched in the previous fiscal year all grew substantially. In chilled and frozen foods, new products such as collaborations and limited-time products, as well as the retail "ライスバーガー", performed well. As a result, revenue was ¥52,778 million, up 0.7% year on year.」

「The domestic instant noodle business recorded higher revenue as sales of cup noodles grew, driven by efforts to expand the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", as well as "ごつ盛り" and "麺づくり", together with strong performance from MARUCHAN QTTA following the launch of new products in the series. In bagged noodles, the company revamped the "マルちゃん正麺" series in September and worked to expand sales. As a result, revenue was ¥57,135 million, up 1.2% year on year.」

「The domestic instant noodle business recorded higher revenue as sales of cup noodles grew, driven by efforts to expand the Japanese-style series, including "赤いきつねうどん" and "緑のたぬき天そば", as well as "ごつ盛り" and "麺づくり", together with strong performance from MARUCHAN QTTA following the launch of new products in the series. The chilled food business also recorded higher revenue. In fresh noodles, the core "マルちゃん焼そば３人前" series remained solid, while the company expanded distribution of the "つるやか" series, launched in March 2018 and prepared simply by loosening the noodles in water, and "絹のひと皿", a two-serving chilled Chinese noodle product.」

「In the chilled food business, the “Maruchan Yakisoba 3 servings” series of core fresh noodle products remained firm, while the “Maruchan Yakisoba Kiwami Futomen” series of two-serving yakisoba launched in February 2017 contributed to sales. The introduction of the new two-serving fresh ramen “Koku no Itten” series also progressed, resulting in higher sales for fresh noodles as a whole. In chilled foods, “Maruchan Yakisoba Shumai” and “Maruchan Soup Wonton,” as well as the newly launched “Maruchan Yakisoba Gyoza,” performed well. In frozen foods, “Rice Burger” and “Chin Chin Tei Abura Soba,” for which new products were introduced, performed well and generated higher sales. As a result, net sales were ¥52,414 million, up 2.0% year on year.」

「In the domestic instant noodle business, we worked to expand sales of core cup noodle products such as “Akai Kitsune Udon,” “Midori no Tanuki Tempura Soba,” and “Gotsumori,” as well as “Men-zukuri,” which was renewed for its 25th anniversary. “MARUCHAN QTTA” also contributed, resulting in higher overall cup noodle sales. In bagged noodles, we sought to stimulate demand for the “Maruchan Seimen” series through new product launches and the renewal of core flavors, but sales declined.」

「The launch of “MARUCHAN QTTA” in March 2017 contributed to sales, resulting in higher overall cup noodle sales. In a difficult market for bagged noodles, we worked to stimulate demand for the “Maruchan Seimen” series by introducing new flavors, but sales declined. The newly launched “Kiwami Futomen Yakisoba” and microwaveable “Renge de Men Jozu” series also contributed, while “Maruchan Yakisoba Shumai” and the new retail frozen noodle product “Chin Chin Tei Abura Soba,” developed in collaboration with a well-known restaurant, performed well.」

「With the desire to support young people who work hard every day through food, we launched the new vertical cup noodle product “MARUCHAN QTTA” in March.」

「Although we worked to stimulate demand for bagged noodles in a difficult market environment, including a fifth-anniversary campaign for the “Maruchan Seimen” series and the introduction of new flavors, sales declined.」

「Although we continued efforts to stimulate demand for bagged noodles in a difficult market environment, including by introducing new flavors in the “Maruchan Seimen” series, sales declined.」

「Although we continued efforts to stimulate demand for bagged noodles in a difficult market environment, including by introducing new flavors in the “Maruchan Seimen” series, sales declined.」

「We will continue to improve quality so that we can provide customers with satisfaction over the long term. By launching new products that deliver unprecedented enjoyment and quality, we will provide a more comfortable lifestyle through food.」