Strengthening sales of 6 core products (280 ml)

「ドレッシングカテゴリーでは今年３月に発売した新商品「ピエトロドレッシング うま塩」が売上を大きく伸ばした他、その他の定番ドレッシングも好調に推移し、前年同期の売上を上回りました。」

「“Pietro Dressing Uma-Shio,” the first new flavor in 9 years among the company’s core standard dressings, launched in March and performed well from the outset.」

「Sales of the bottled pasta sauce “Ouchi Pasta” series grew steadily, driven by expanded sales through a limited-quantity collaboration package featuring the globally popular character Moomin.」

「However, sales volume of the core dressings declined due to the effects of high temperatures and adverse weather from July onward, including vegetable prices rising sharply. As a result, sales in the dressing category fell below the level in the same period of the previous year.」

「In the dressing category, which forms the earnings base, the company implemented sales initiatives focused on enhancing brand value and worked to establish and embed the price revision made in April. However, amid worsening market conditions, sales fell below the year-earlier level.」

「In the dressing category, which forms the earnings base, the company implemented sales initiatives focused on enhancing brand value and worked to establish and embed the price revision made in April. However, amid worsening market conditions, sales fell below the year-earlier level.」

「In the core dressing category, the company worked to continue communicating product value and further expand in-store placement at mass retailers. Although sales of core dressings were negatively affected by soaring vegetable prices caused by adverse weather, the company focused on increasing awareness of new flavors other than its core Japanese-style soy sauce flavor to meet diversifying customer needs. As a result, sales of Roasted Sesame, Mellow Lemon, and the Rich series in the 280 ml series increased from the previous fiscal year.」

「In our core dressing category, we continued to communicate product value and worked to secure further shelf placement at mass retailers. In particular, we focused on the “Roasted Fragrant Sesame” and “Mellow Lemon” products in the 280ml series and the fried-onion product “PATFUTTE,” with the aim of expanding sales. As a result, sales of these focus products increased substantially from the previous fiscal year.」

「In the dressing category, the company is working to further improve the regular shelf turnover rate of the Japanese-style soy sauce series and will continue to pursue steady growth. It is also strengthening regular product placement to develop Roasted Sesame and Mellow Lemon into products next in line to the Japanese-style soy sauce series.」

「Sales in the pasta-related category exceeded twice the previous fiscal year's level and grew sharply. In addition to the effects of sales initiatives implemented since the previous year, the Ouchi Pasta series received concentrated television advertising in early April, and the company worked to expand in-store placement. Demand for homebound consumption also provided support, and sales significantly exceeded the previous year's results.」

「Demand for at-home dining remained strong even after the state of emergency was lifted, and both the dressing and pasta-related categories performed well. Sales in the pasta-related category, in particular, rose sharply to 283.5% of the year-earlier level. In addition to the effects of sales initiatives implemented since the previous year, the Ouchi Pasta series received concentrated television advertising in early April, and the company worked to expand in-store placement. Demand for homebound consumption also provided support, and sales significantly exceeded the previous year's results. The company will continue to seek further expansion of in-store placement in the second half.」

「Under this fiscal year's management policies of “sales-method reform aimed at communicating product value,” “further growth of pasta-related category products as the second pillar,” and “development of the soup category as the third pillar,” we established new sales methods and worked actively to expand sales.」

「The company began selling pasta from the Italian premium brand “AGNESI” in October last year. As a result of developing the brand and expanding its distribution network, total annual sales for the pasta category reached the target of ¥1 billion.」

「Regarding sales growth in the pasta category, the core Ouchi Pasta series continued to perform well above the year-earlier level. In retort pasta sauces, Zetsubou Spaghetti performed well, partly because it was featured on a television program, helping lift the category as a whole.」

「Under the current fiscal year's management policies of “expanding sales of the pasta category” and “selective concentration on the dressing 280 ml series,” the company worked to further strengthen sampling sales and expand shelf space for staple products, pursuing active sales growth. In the pasta category, the core Ouchi Pasta series continued to perform well above the year-earlier level. In retort pasta sauces, Zetsubou Spaghetti performed well and helped lift the category as a whole. However, although the company proposed promotional initiatives in the dressing category, sales fell below the initial forecast due to the impact of the first price revision since launch, and sales of the core 280 ml series declined.」

「Under this fiscal year’s management policies of “increasing sales in the pasta category” and “selecting and concentrating on the 280ml dressing series,” we worked to further strengthen sampling sales and expand shelf space for standard products, pursuing active sales growth.」

「Strategically, under current fiscal year's management policies including “creating a new market through dressings,” “continuing to expand sales of existing products,” and “strengthening the pasta category,” the company worked to further strengthen sampling sales and expand shelf space for staple products, pursuing sales growth.」

「Under this fiscal year's management policies, including “creating a new market with dressings and continuing to expand sales of existing products” and “strengthening the pasta business,” we worked to further strengthen sampling sales and expand shelf space for core products, with the aim of expanding sales.」

「Through current fiscal year's management policies including “creating a new market through dressings and continuing to expand sales of existing products” and “strengthening the pasta business,” the company worked to further strengthen sampling sales and expand shelf space for staple products, pursuing active sales growth.」

「Through this fiscal year’s management initiatives, including “creating a new market with dressings,” “continuing to expand sales of existing products,” and “strengthening the pasta business,” we worked to further strengthen sampling sales and expand shelf space for standard products, pursuing active sales growth.」

「The company believes that the decline in sales of these 2 products was caused by cannibalization within the 280 ml series. By region, sales in Kyushu exceeded the previous fiscal year, while sales in the Tokyo metropolitan area fell below it. In addition, as vegetable prices rose more sharply than usual, sales for the first and second halves were 94.3% and 100.6% of the year-earlier levels, respectively, resulting in a decline for the full fiscal year compared with the previous fiscal year.」

「Under the current fiscal year's management policies of “strengthening sales of core products (280 ml),” “continuing the brand strategy,” “promoting the zoning strategy,” and “deepening penetration in northern Kyushu and strengthening sales in the Tokyo metropolitan area,” the company worked to expand sales.」

「We pursued sales growth under this fiscal year’s management policies: “strengthen sales of the 6 core 280ml items,” “continue the brand strategy,” “advance the zoning strategy,” and “deepen penetration in northern Kyushu and strengthen sales in the Tokyo metropolitan area.”」

「We pursued sales growth under this fiscal year’s management policies: “strengthen sales of the 6 core 280ml items,” “continue the brand strategy,” “advance the zoning strategy,” and “deepen penetration in northern Kyushu and strengthen sales in the Tokyo metropolitan area.”」