Creating demand for at-home cooking through owned media

「The company has distributed 120 recipes developed by employees using local ingredients and products from the group through its official website and social media, and has also held online cooking classes for members of the Bulldog fan community website “Buru Kitchen,”」

「The Company held online cooking classes by employees for members of the Bull-Dog fan community website “Buru Kitchen,” communicating directly with consumers while livestreaming ethnic-style menus using sauces and dressing sauces. On “Sauce Day,” 7 November, BULL-DOG SAUCE distributed a factory-tour video themed around the happiness of food and held a virtual factory tour through social media. It also distributed original employee recipes using local ingredients and Bull-Dog Group products and upgraded menu collaboration projects with other seasoning manufacturers, engaging in dialogue with consumers through social media during the COVID-19 pandemic.」

「To help people enjoy their “time at home,” the company has updated the global section of its website, focusing in Japan on “Teppanyaki at Home,” “Collaborative Menus with Other Seasoning Manufacturers,” and “Let’s Cooking! Sauce × Home Seasonings,” and overseas on “Easy & Healthy Recipes.” It has also used social media to communicate the wide range of ways its sauces can be used to as many people as possible.」

「The company further strengthened its owned media business, launching an online recipe contest to make cooking at home easy and enjoyable, as well as the “Enjoy a GOTO Gourmet Trip at Home” campaign, and actively reached out to younger consumers.」