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Hiramatsu (2764) · InitiativeAdvanced

Exclusive business partnership with the "Philippe Mill" brand

First written in FY2017-Q3. 3 of 5 entries say "Advanced", first in FY2017. Latest entry: FY2024-Q1.

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  1. FY2024-Q1AdvancedAnnual report

    「Among other initiatives, during the current consolidated fiscal year we were able to resume events featuring chefs from overseas partners visiting Japan, which had been suspended because of the spread of COVID-19. In May, Philippe Mille (フィリップ・ミル), executive chef of Domaine Les Crayères in Reims, France, and in June, Marc Haeberlin (マルク・エーベルラン), executive chef of Auberge de l’Ill in Alsace, France, a restaurant with more than 100 years of history and tradition, visited Japan, and lavish gala parties were held.」

    Events featuring chefs from overseas partner restaurants visiting Japan, which had been suspended, resumed, and gala parties were held in May and June with 2 chefs.
  2. FY2023-Q3AdvancedAnnual report

    「Customer numbers, particularly at dinner, increased as a result of actively holding company-organized events, including the resumption, for the first time in 3 years, of gala dinners featuring chefs from our overseas partners visiting Japan.」

    Gala dinners featuring chefs from overseas partner restaurants visiting Japan resumed for the first time in 3 years, and active event programming contributed to an increase in dinner customers.
  3. FY2019ReframedAnnual report

    「The restaurant formerly named “Roppongi Terrace Philippe Mille” was renamed “Philippe Mille Tokyo.”」

    The name of the Philippe Mille brand restaurant was changed. The brand rollout under the business alliance agreement is continuing.
  4. FY2017AdvancedAnnual report

    「We entered into a business alliance agreement with Philippe Mille (フィリップ・ミル), chef of the two-Michelin-starred restaurant Le Parc and brasserie Le Jardin at the Château Les Crayères in Reims, Champagne, and opened Philippe Mille Roppongi Terrace at Tokyo Midtown in Roppongi in March 2017.」

    The Philippe Mille (フィリップ・ミル) business alliance signed in the previous quarter led to the opening of a branded restaurant in March 2017.
  5. FY2017-Q3First statedAnnual report

    「We entered into a business alliance agreement with Philippe Mille (フィリップ・ミル), chef of the two-Michelin-starred Domaine Les Crayères in France’s Champagne region.」

    A business alliance agreement was signed on 20 December 2016. Philippe Mille (フィリップ・ミル) will develop the basic menu and recipe concepts and provide technical guidance to staff, while we will have the exclusive right to use the brand in Japan. The agreement has a six-year term and includes an automatic renewal clause.
Moved together

"Pursuing Higher Value Added (Brand Strength) Across All Business Segments" moved the same way as this thread, in the same document, in 2 of its 5 moves.

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  1. ★This thread
  2. 1Pursuing Higher Value Added (Brand Strength) Across All Business Segments2×
  3. 2Recovery trend in wedding bookings and existing restaurants2×
  4. 3Recovery in Hotel Demand Driven by Go To Travel and the Shift to Domestic Travel2×
  5. 4New 3-Year Medium-Term Management Plan to Turn Operating Cash Flow Positive and Achieve ¥1 Billion in Operating Profit2×
  6. 5Creating the “Restaurants Where Guests Stay” Market2×

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Exclusive business partnership with the "Philippe Mill" brand | Hiramatsu Inc. (2764) | Komori