Promoting Brand Recognition Through Product Differentiation

「The Group has actively promoted procurement by purchasing entire wagyu cattle and has worked to differentiate its products and strengthen competitiveness by offering carefully selected domestic beef at attractive prices.」

「Against this operating backdrop, our group further strengthened its whole-carcass purchasing of Wagyu beef, introduced in the previous fiscal year as part of its differentiation strategy. At renovated stores, we also revived the salad bar in response to frequent customer requests and opened stores including the branded-beef specialty restaurant “Matsusaka Beef Yakiniku Kiraku Honten,” producing a strong response.」

「The Group also held fairs every 2 months, including Korean, Wagyu and offal fairs, to provide customers with new experiences. It further enhanced its offerings by providing opportunities to enjoy seasonal menus and placing particular emphasis on refining the taste of rice and beer to complement the dishes and enhance their quality.」

「To differentiate ourselves from competitors, we implemented measures including developing products featuring branded beef and adopting an appropriate pricing policy centered on value-added products that satisfy customers.」

「Our group aims to create stores that customers will enjoy and is proposing products differentiated from those of competitors by leveraging our strengths in meat procurement and processing. In December 2023, we also opened “Wagyu Yakiniku Hyakumeizan,” a new format offering branded beef at attractive prices, near the Taiko-guchi exit of Nagoya Station. We are seeing tangible results from both initiatives.」

「At 株式会社ニュールック, for which we acquired all shares on 28 April, we will apply our group's strength in products together with the company's planning capabilities across its business formats, strengthen product development capabilities through synergies, and pursue further growth for the group.」

「To create stores that customers would choose, the Group has continued to offer “the true taste of meat,” enabling customers to discover something new on every visit through the successive introduction of wagyu and other products that leverage the procurement channels and processing expertise of its “meat professionals.”」

「We worked to strengthen existing stores by progressively expanding the number of stores with a “Dessert Buffet,” where customers can enjoy authentic desserts in a buffet-style setting, and by proposing new flavors beyond yakiniku.」

「At “Amiyaki-tei,” “Suehirokan” and “Dondon,” we opened stores with a newly installed “Dessert Buffet,” where customers can enjoy authentic desserts in a buffet-style setting, proposing new flavors beyond yakiniku.」

「We also refined existing products and worked to improve the quality of the products we offer, while holding monthly fairs featuring carefully selected products and pursuing initiatives that would lead to future growth.」

「In addition to holding Wagyu fairs and upgrading existing products to improve the quality of products offered, we implemented various trial measures in response to changes in lifestyles and pursued initiatives that would lead to future growth.」

「Against this backdrop, the Group aimed to create restaurants that customers would enjoy and choose, and differentiated itself from competitors by developing seasonal menu items and otherwise offering products that provide customers with a sense of value and satisfaction, leveraging the cutting technology that is a strength of its “meat specialists.”」

「Against this backdrop, the Group aimed to create restaurants that customers would enjoy and choose, and differentiated itself from competitors by developing seasonal menu items and otherwise offering products that provide customers with a sense of value and satisfaction, leveraging the cutting technology that is a strength of its “meat specialists.”」

「Leveraging the cutting expertise that is a strength of our “specialist meat group,” we sought to differentiate ourselves from other companies by offering products that provide customers with a sense of value and satisfaction.」

「Our group aims to create stores that customers enjoy and choose. By offering products that capitalize on our strength as a “specialist meat group,” we will differentiate ourselves from competitors and build brand recognition.」

「Leveraging the cutting expertise that is a strength of our “specialist meat group,” we introduced the thick-cut meat “Gattsuri Series” as a new product and sought to differentiate ourselves from other companies by offering products that provide customers with a sense of value and satisfaction.」

「Leveraging the cutting expertise that is a strength of our “specialist meat group,” we introduced the thick-cut beef “Gattsuri Series” as a way to differentiate ourselves from other companies while offering products that provide customers with a sense of value and satisfaction.」

「Our group aims to create stores that customers enjoy and choose. By offering products that capitalize on our strength as a “specialist meat group,” we will differentiate ourselves from competitors and build brand recognition.」

「We differentiated ourselves from competitors by leveraging the cutting technology that is a strength of our “meat specialists” to offer products that provide customers with a sense of value and satisfaction.」

「We differentiated ourselves from competitors by leveraging the cutting technology that is a strength of our “meat specialists” to offer products that provide customers with a sense of value and satisfaction.」

「By leveraging the cutting expertise that is a strength of our “specialist meat group,” we provide products that offer customers a sense of value and satisfaction, thereby differentiating ourselves from other companies.」

「Our group aims to create stores that customers enjoy and choose. By offering products that capitalize on our strength as a “specialist meat group,” we will differentiate ourselves from competitors and build brand recognition.」