Strengthening the earnings base through the evolution of OMO initiatives and the deepening of fan communities
First written in FY2026. 9 of 12 entries say "Advanced", first in 2026-05-01. Latest entry: 2026-10-06.
61 other companies' latest entry also says "Advanced".
- 2026-10-06AdvancedEarnings
「当期首より同ブランドのEC倉庫を衣料事業と統合し、自社ECプラットフォーム「パルクローゼット」における衣料と雑貨の同梱発送を可能とすることで、クロスセル効果を狙ったEC販売の強化を図っております。」
衣料・雑貨のEC倉庫統合と同梱発送により、OMOおよびクロスセル施策を具体化している。 - FY2027-H1AdvancedAnnual report
「From the beginning of the fiscal year, we also integrated the EC warehouse for the brand with the apparel business warehouse and enabled apparel and general merchandise to be shipped together through the company's EC platform PAL CLOSET, thereby strengthening EC sales with the aim of generating cross-selling effects.」
The company has implemented a system for combining apparel and general merchandise in online orders and shipping them together, giving concrete form to an OMO-based cross-selling initiative. - FY2026First statedAnnual report
「We have worked diligently to strengthen our earnings base through the evolution of our OMO (Online Merges with Offline) initiatives and the deepening of our fan communities.」
The company clearly identified OMO initiatives integrating online and offline channels and the formation of fan communities with customers as new strategic pillars for strengthening its earnings base.